Episode 6: Refreshing Your Brand with Ken Babby of the Akron RubberDucks and Jacksonville JumboShrimp

Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.

Host Kurt Kleidon, web specialist Christopher Spradlin and social media expert talk about three digital assets that need to be under your control and secured--if they aren't already.

Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today's era.

Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally substantiable marketing practices.

Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.

Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning. 

Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes. 

Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with The Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.

Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.

Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.