Episode 6 Sell or Be Sold by Grant Cardone

What you will learn from this episode:

•  How to overcome self doubt and navigate indecision
•  The transformative business journey of beauty entrepreneur Jennie Hagerbo
•  Overcoming fears and the importance of being true to your entrepreneurial vision

  

Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome.

 

Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was missing—visibility.

 

Enter April Meese, a mentor with a background in spa marketing, whose guidance was instrumental in Jennie's pivotal decision to move her business to a prime location. This move, though fraught with financial fears, proved to be a game-changer. Jennie’s business became more visible, and her appointment book filled up even more.

 

But the journey didn't stop there. Jennie's evolution as a beauty boss took another exciting turn when she began teaching, sharing her knowledge with aspiring beauty professionals. Her passion for helping others and her commitment to excellence has made her a excellent educator.

 

This episode is more than just a success story; it's packed with practical advice for beauty entrepreneurs at every stage. April and Jennie discuss the importance of mentorship, the power of social media, video marketing, decision-making, and the courage it takes to step out of your comfort zone. They delve into the nuts and bolts of business strategy, from client acquisition to branding and positioning.

 

If you're looking to transform your beauty business and want some inspiration, this episode is a must-listen. It's a reminder that with the right strategies, systems, and support, achieving your business dreams is not just possible—it's within reach.

 

So, plug in those earphones, press play, and let Jennie's journey inspire you to take the next step in your entrepreneurial adventure.   

Topics Covered:

 

00:58 - Jennie's humble beginnings and the decision to move her business

03:31 - Overcoming the fear of visibility and the power of live video

06:50 - The transition from beauty services to teaching and sharing expertise

12:05 - The importance of listening to your intuition in business decisions

15:15 - Jennie's advice to her younger self and the impact of mentorship

20:47 - The future of Jennie's business and her goals for collaboration

24:06 - Final words of wisdom for beauty entrepreneurs

 

 

Key Takeaways:

 

"Sometimes the biggest step to take is the one out of your comfort zone. Embrace the discomfort, because it's a sign of growth and new opportunities." - Jennie Hagerbo

 

  

"Mentorship is not just about receiving guidance; it's about taking action on that advice and owning your journey to success." - April Meese

 

  

"Your business decisions not only shape your career but also serve as an example for others, especially when family is watching. Lead with courage and confidence." - Jennie Hagerbo

 

  

 

Remember, the quality of your life and business is directly tied to the questions you ask and the actions you take. Are you ready to ask better questions and take bold actions? Join April and Jennie for an episode that will inspire you to do just that.

 

What you will learn from this episode:

• How to create irresistible Valentine's Day promotions for your beauty business
• Tips for reaching out to referral partners and creating collaborative promotions
• Announcement of AI Masterclass coming up soon

 

Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February. 

 

April reveals the return of the AI for Beauty Business Workshop, a game-changer for those looking to harness the power of technology to reach more people and save precious time. Imagine turning one video into a dozen with the click of a button, or even having a digital twin to represent you without the need for makeup. The future is here, and it's ready to elevate your marketing strategy.

 

But that's not all. April dishes out wisdom with two quotes about seizing opportunities and the importance of getting started, even if it's with a 'version one.' These nuggets of motivation will fuel your drive to implement new systems and embrace the growth that comes with taking action.

 

And for the pièce de résistance, April provides three creative Valentine's Day promotional ideas tailored for the beauty industry. From a unique 14% discount that plays on the date to a 'buy one, gift one' offer that taps into the spirit of giving, these strategies are designed to draw clients in and spread the love. Plus, discover how to create a gift guide that not only showcases your favorite products but also opens doors to potential collaborations with referral partners.

 

This short episode is brimming with actionable advice to make your Valentine's Day promotions stand out and to integrate AI into your business seamlessly. Don't miss out on these insights that will help you market with heart and smart technology.

 

Remember to stay tuned for more details on the upcoming AI workshop and how you can sign up to transform your beauty business operations.

 

 

Topics Covered:

 

01:37 - Announcement: AI for Beauty Business Workshop

03:02 - Quote 1: Opportunities missed

03:35 - Quote 2: Embracing 'version one'

04:12 - Valentine's Day Promo Idea 1: 14% off is better than roses

05:14 - Valentine's Day Promo Idea 2: Buy one, gift one

06:36 - Valentine's Day Promo Idea 3: Spread the love with a gift guide

10:52 - The importance of non-salesy promotion and taking action

 

 

Key Takeaways:

 

"Opportunity is often missed because it is dressed in overalls and looks like work. But once you put the system in place, it works for you." - April Meese

"Version one is better than version none. Just get started, and you will improve along the way." - Unknown

“Valentine's Day isn't just about discounts; it's about giving people a reason to act and promoting your business in a way that feels genuine and exciting.” - April Meese

What you will learn from this episode:

• How to set the stage for a successful 2024 
• The importance of setting audacious goals and the mindset needed to achieve them
• Strategies for creating effective quarterly promotions for mastering sales
• The power of decisive action and discipline 

As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.

 

April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.

 

Get ready to dive into the ABCs of marketing and sales funnels, and discover how to turn your services into a compelling promotion that clients can't resist. April gives you a quiz to pinpoint what needs to be improved in your beauty business marketing. She also tackles the importance of daily client outreach and the mastery that comes from frequency.

 

This episode is packed with actionable insights and tough love that will push you to commit to discomfort and play to win. If you're ready to stop overthinking and start doing, to make decisions and stand by them, and to create a plan that will catapult you towards your dream business, then this is the episode for you.

 

Don't miss the chance to uplevel your beauty business with April's expertise. Tune in, take notes, and transform your approach to business in 2024. And if you're craving more, April offers the opportunity for a strategy call to dive deeper into personalized coaching and support.

Topics Covered:

 

00:58 - What did you avoid last year? 

04:10 - What your business bank account says about your self beliefs and discipline

06:50 - Take this quiz to help you improve your business goals for next year

12:05 - Let yourself dare to dream big

15:15 - What habits do you need to have to reach a goal

20:47 - The 3 things that determine successful marketing and sales 

24:06 - Deciding on your quarterly promotions and events

29:10 - Straight talk about sales.

30:48 - The truth about unmade decisions and indecisiveness 

33:35 - The one thing to commit to that will propel you forward with your business

Key Takeaways:

 

"Your business is a direct reflection of your self-beliefs and your overall discipline. To reach your goals, you need to embody the qualities and habits of someone who has already achieved them." - April Meese

 

"Sales isn't something to shy away from; it's an exchange of energy and value. You will only sell to the degree that you are sold on yourself and your services." - April Meese

 

"We don't just dream about goals; we plan for them, and we commit to the discomfort necessary to achieve them. Playing to win means embracing the tough parts of entrepreneurship." - April Meese

 

Remember, dreams don't come true on their own—plans do. Are you ready to make 2024 your most successful year yet? Join April and start crafting your action plan today.

 

What you will learn from this episode:

• Know how to create a practical and profitable plan for your beauty business in 2024

• Discover the psychology how to harness that “fresh start” energy

• Learn the three essential components for achieving your goals

Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that energy into a strategic plan that will drive your beauty business forward. She'll reveal the three critical parts to hitting your goals, and why just setting them isn't enough.

 

April will also guide you through the process of setting intentions with specificity and emotion, making decisions that align with your business vision, and preparing for life's inevitable curveballs. Plus, she's offering a free master class on January 18th to help you craft a tailored action plan for the first quarter. Whether you're looking to boost your income, streamline your operations, or simply find more joy in your work, this episode is your roadmap to making it happen.

 

Don't miss out on the opportunity to join April for an action-packed session that will leave you focused and ready to conquer 2024. Click on the master class link below and get ready to turn your beauty business dreams into reality!

Topics Covered:

 

 03:31 - The allure of a fresh start and the psychology behind it

 05:43 - The three parts of achieving goals and why specificity matters

 07:54 - The power of assumption and aligning your goals with emotions

 11:20 - Decision-making and how to create a plan that navigates obstacles

 16:57 - The role of self-integrity and having your own back in business

 22:00 - Invitation to the free master class for goal-oriented planning

 22:36 - Embracing the new feeling state of accomplishing your goals

 

Key Takeaways:

 

"Write down your goals with the assumption that they've already happened. Tap into the feelings of having achieved them to release the energy of attraction and assumption." - April Meese

 

"Being decisive and having a clear plan of action is what separates those who set goals from those who actually achieve them." - April Meese

 

"Your business is a direct reflection of you. To reach your goals, you must become the person who is capable of achieving them." - April Meese

 

Here is the link for the Profit Plan Masterclass https://us02web.zoom.us/meeting/register/tZMscOuprTgtGdCTfwV7ZRFl1FjOaUq_u9Hb

 

What you will learn from this episode:

• Discover how AI can boost your sales in the fastest time
• Learn about different apps you you will want
• Hear how to maximize AI in your beauty business

 

Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking meticulous notes, generating SOPs, and even responding to client communications. Plus, get a sneak peek into the potential of AI in crafting your marketing blueprint. 

Dive into this episode and transform your beauty business with the savvy use of artificial intelligence!

 

 

Topics Covered:

 

1:18 - AI can extract meeting minutes on your behalf

2:20 - Create Standard Operating Procedures (SOPs) with AI

4:32 - Proper prompting of AI for the best result

5:26 - The AI Marketing Blueprint Workshop 

9:24 - Clone yourself with AI

10:43 - AGI: Artificial General Intelligence

 

 

Key Takeaways:

 

"There are apps and tools that are affordable and easy. Just literally a click of the button and it will save you time and it will just make your life so much easier." - April Meese

 

"If AI can pass the bar exam... it can create the marketing for us." - April Meese

 

What you will learn from this episode:

•  Using "sales" as a powerful tool in your beauty business' success 
• Learn the 3 things that will limit your sales and how to change it
• Explore the benefits of high-ticket offers for premium clients

 

Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspective is the cornerstone of today's episode. 

 

Join me as I address the three common misconceptions around sales, and how these could be holding you back. If you believe sales are bad, you're missing out on a key opportunity to reach and serve your audience. We also discuss the importance of your mindset, putting your faith above your fear, and articulating the value you bring to your clients with your messaging.

 

Learn how to maximize your sales by adding value, creating premium offers, and utilizing price anchoring. Tune in to this episode and take the first step towards mastering sales for your beauty business success.

 

Topics Covered:

01:24 - Black Friday: A ninja strategy

04:50 - What you believe about sales

06:34 - The invitation and the gift

08:39 - The second hurdle for sales

13:34 - Messaging through storytelling

20:07 - Differentiating price and value

21:25 - The case for premium services for high paying clients

Key Takeaways:

 

"Your services are a gift and selling is just a way of the invitation. It's like an invitation to the party. Some people will say no and some people will say yes. And that's nothing to do with you. It's nothing even to do with them. Sometimes it's just timing." - April Meese

"The more sales you make, the more people you can help. So you have to believe in yourself, right? We have to believe in ourselves. We have to believe that sales is serving and we are reaching people in a different way." - April Meese

"It takes courage to show up and to get no's or feel like you're going to have some rejection. To put something out there and have nobody comment. To put something out there and have nobody respond. To have a promotion and have nobody buy. It's a hit on the ego, right? You're going to feel a certain way and that takes courage. That means you have to come out of your comfort zone." - April Meese

"Storytelling is about marketing and messaging and understanding what messaging is going to align with your audience. It's going to speak to their pain, present a solution, that is going to inspire them, that is going to motivate them, and that is going to bring them to action." - April Meese

 

What you will learn from this episode:

• Learn about the importance of apprenticeship and mentoring for career advancement.
• Discover why feedback, adaptation, and flexibility are essential for business expansion.
• Understanding the value of developing a solid team in a supportive atmosphere.

 

In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneur is a testament to her determination and ability to adapt. She navigated the challenges of building a business, established her brand, and created a supportive team. Her story is a source of inspiration for anyone looking to grow in the competitive beauty industry.

 

In this podcast, we will explore the unique path that Amber followed, the challenges she faced, and the lessons she learned along the way.

 

Topics Covered:

01:57 - Introduction of Amber Guthery's 

03:52 - From apprenticeship to entrepreneurship

06:30 - The importance of mentorship

11:24 - Developing team

12:57 - Challenges of being a business owner (payroll, admin, etc.)

16:45 - Creating a personal brand and not being in the shadows

19:19 - Losing clients to your apprentice if they leave your business

20:54 - Amber's valuable lessons from spending $30,000 with business coaching

26:00 - Observing employee's strengths and weaknesses

33:25 - Things she wished she had known earlier

37:24 - Advice for those who are struggling in the beauty industry

39:40 - Amber's upcoming events

 

Key Takeaways:

"It's really important to be watching and shadowing as much as possible. Seeing all the different cases and all the different scenarios, especially everybody's skin type is so different. There are days where I'm like, oh, I've never seen that before, but I've seen so many different situations at this point that I felt like that really helped me move along much more quickly." -Amber Guthery 

 

"Business coaches are not cheap, nor should they be. Because if I would have learned all of that business stuff on my own, it would have taken me five years." -Amber Guthery 

 

"Don't be afraid to reach out and ask for help because whether it's help with a technique, or even if you just need somebody to talk to. That is super important to have somebody to be able to bounce an idea off, talk out loud, vent to because we all need to vent." -Amber Guthery 

www.aprilmeese.com/elevate23

 

What you will learn from this episode:

• Learn about vision and how it affects decision making
• Discover how to overcome the feeling of being stuck and overwhelmed
• How fear of judgment can hold us back from taking action

 

In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limitations and distractions, reframe failure as a learning opportunity, and prioritize what truly drives us. She discusses the importance of prioritizing marketing efforts for a business, focusing on what matters most and where the highest return on investment can be achieved.

April also discusses the launch of her podcast and the upcoming relaunch of her program, inviting listeners to join a free workshop.

 

Topics Covered:

00:01:22 - Reflection on Life and Prioritization

00:02:36 - Fear of Failure and Overcoming Limitations

00:05:09 - Lessons from Sara Blakely

00:10:57 - The importance of prioritizing marketing efforts

00:12:05 - Taking action and making decisions

00:17:25 - Building trust with prospective clients

 

Key Takeaways:

"When people have a vision of where they want to go, they don't know how. They don't know how they're going to get there, but they do believe it's possible. They have a belief in themselves, like an unwavering belief in themselves." - April Meese

 

"If I'm feeling stuck thinking that I don't have enough options, I need to just get more knowledge and figure it out. And then if I'm feeling overwhelmed, if I'm feeling anxious, I just need to redefine my priorities and come back to that and then make a decision. And either way, with the decisions, you know what they say. You either get the result that you want or you get the lesson." - April Meese

What you will learn from this episode:

• The evolution of the PMU industry and the introduction of new techniques
• How scalp micropigmentation can transform your business
• The importance of safety protocols and training

 

In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!

During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a top-secret project that she can't wait to share with the world.

Join us in this conversation with Shauna as she shares her wisdom, experiences, and valuable tips in the exciting world of PMU & SMP beauty.

 

Topics Covered:

  

04:15 - Evolution and advancements in the beauty industry over time

06:37 - Hybrid brow technique in permanent makeup

09:08 - Advancements in pigments and needles

10:51 - The evolution of training

13:10 - Changes in pigments and aftercare

21:03 - Safety Protocols

22:32 - Importance of Fundamental Education

25:14 - Nurturing Clients and Referral Networking

31:57 - Shauna's training methods and techniques

33:56 - Bringing Joy through Helping Others

Key Takeaways:

 "Every art form evolves, and the beauty industry is no exception. "Remember, in beauty, one size doesn't fit all! Understanding color theory and proper techniques for cross-contamination prevention are essential to cater to diverse clients. Also, investing in necessary equipment and education for safety is non-negotiable. – Shauna Magrath 

"How do you achieve longevity in the beauty industry? Focus on client satisfaction and referrals. Nurturing clients, monitoring their progress, and making them feel valued is the secret behind a successful career in beauty. Also, building referral networks with hairdressers and barbers can boost your client base.   – Shauna Magrath  

"Bringing joy to others, that's my daily goal! Whether it's opening a door for someone or assisting with a flat tire, every act of kindness counts. And in our industry, we have the chance to bring joy daily, through our artistry and care.  – Shauna Magrath 

"It makes such an incredible difference to their life and it makes it all worthwhile in the end when you can see somebody completely eliminate all their insecurities and walk out the door feeling like a whole new person." - Shauna Magrath 

"I won't stop giving and I won't stop helping and I won't stop enriching the lives of people that I touch every day." - Shauna Magrath

 

 

Are you eager to grow your beauty business but feel overwhelmed by all the strategies and systems out there? Check out our FREE 3-day Workshop–Overlooked to Overbooked for a beauty business Waitlist www.aprilmeese.com/clientwaitlist

 

Beauty Ink Inc - Shauna Magrath's beauty business: Website - https://www.beautyink.ca/

Instagram  https://www.instagram.com/beautyink/

 

SMP Essentials Training Program - Shauna Magrath's interactive online scalp micropigmentation training program: https://beautyink.teachable.com/p/smpessentailsyourkeytosuccessinscalpmicro-pigmentation

What you will learn from this episode:

• Learn the key to having strategies and systems in your beauty business

• Hear about the need for financial planning and investing outside of your business.

• Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks

 

Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide. 

 

In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You’ll hear about the importance of sound financial planning and investing for entrepreneurs. Truly eye-opening! 

 

Plus, Leann La shares her experience with running a business with family members. From the importance of shared visions, mutual respect, and open communication to self-awareness, this episode is packed with valuable wisdom you won’t want to miss. 

 

Topics Covered:

00:29 - Introduction to Leann La's background and accomplishments 

01:35 - Starting a beauty business with family and finding your passion

07:39 - Transitioning from artist to teacher

09:55 - Focusing on how to improve

10:54 - Lessons Learned from the different aspects of running a business.

14:14 - The challenges of scaling a business, finding balance, and delegating 

16:35 - Building a team

17:40 - Seeking feedback to improve 

20:02 - The importance of taking risks 

28:01 - Facing financial challenges and the importance of money management in the beauty industry.

30:30 - Investing, and long-term financial planning for retirement.

31:44 - Exploration of a beauty business exit strategy 

32:38 - The challenges and benefits of working with family members 

34:54 - Utilizing individual strengths in a partnership

36:07 - Trust and accountability

40:41 - Aligning goals, being supportive, and staying focused on personal vision.

42:44 - Advice to Younger Self 

51:10 - Upcoming projects, online education, and mentorship

52:28 - The value of spending time with loved ones.

 

 

Key takeaways:

 

"Anything great is going to take time. I know sometimes we see things on social media and it looks like everyone did it overnight. But it doesn't happen that fast you have to be patient. And as long as you're passionate about what you do." - Leann La

 

"You might not jump for joy after you take training, it's going to challenge you. It is natural to have doubts, like, "This is harder than I thought", or "I don't know if I can do this". Just keep going because you don't know how your life can change." - April Meese

 

"No matter how long you've been in the business, you're going to experience so many ups and downs. I've learned so many different things. As far as teaching. I've learned that as a trainer I need to always also be a student, there's no stopping me when it comes to education and training. Sometimes people get into the industry and they think I'm gonna take my first training and that's all I need. But it isn't that way. I find that a lot of the top leaders in the industry are also the ones who are constantly taking classes, constantly educating themselves, and constantly getting mentorship. And I think that's so important. It's kind of like what you do, April. You're a mentor to so many other permanent makeup artists out there. And what you do is so important because sometimes we learn to be artists and we have no clue how to run a business, right? We have no clue how to market our business, have no clue how to even make sure we're doing things legally. It's so important." - Leann La

 

"As an entrepreneur, I always want to at least know a little bit about marketing, a little bit about the different operations and business side of things, because when I hire somebody to put them in that position, I want to make sure that it's the right person and that they're doing their job. If you don't know at least the basics of things, you may have no clue if what they're doing is helping your business." - Leann La

 

"Once you learn to get some of that help whether it be hiring somebody or nowadays you can get a lot of help, just not even having to do like hire a full-time person, right? And hire an assistant for a shorter period, just like a virtual assistant and things like that. I feel like that was important because you can't go at 110% forever. You have to know that at some point you're going to crash if you keep doing that to yourself. So one of the things I learned was just really to delegate certain tasks and continue doing the things that I knew I was good at, like building on my strengths and making sure that I got help for the things that I wasn't as good with." - Leann La

 

"I know sometimes we like to hear all the good stuff like "You're doing great!". But honestly, I think getting honest feedback, whether it be from your students or I sometimes have my employees sit in on my classes so that they can give me feedback. Because sometimes you're teaching and you don't know what you're missing and people learn differently. People learn visual hands-on like there are so many styles of the way people learn and I wanted to make sure that my class incorporated all those different learning styles. So just really important to mostly get that feedback so that you can improve.- Leann La

 

"There's going to be moments when you're going to have to show up more than your business partner, or he or she's going to have to take on more than you do. And you have to be okay with that. It's not like, Oh, what is he doing? And what am I doing? You're not keeping tabs on each other. I think it's one of those things where you just do because you care about your business, where it is going, and what I need to do to keep the business strong, rather than what my partner is doing." - Leann La

 

I do feel very blessed that I was able to get through it because I know a lot of businesses couldn't, but it really woke me up. It made me feel like, gosh, if it happens again, can I sustain it, you know?"- Leann La

 

Fusion Artistry - Website: fusionartistry.com

 

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Sign up here www.aprilmeese.com/clientwaitlist