Episode 7: Paul Rocchio and the IFA

Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to owning and managing it effectively. They also dive into franchise marketing, sharing insights on how franchisees can effectively use their marketing funds.

Josh Allen, VP of Marketing, is joined by Michelle Rowan, President and COO of Franchise Business Review. They discuss their biggest takeaways and trends from the IFA convention, including artificial intelligence and how it relates to the franchising industry, and more.

Josh Allen, VP of Marketing, is joined by fellow hosts Alex Porter, CEO, and Vera Shafiq, VP of Digital Strategy to discuss the outlook for marketing in 2023. Including, what should be excepted for marketing budgets, trending tactics, and upcoming technology.

Join host Josh Allen for an event debrief with Andrew Beckman, Founder and Chairman of Location3. They're discussing their biggest takeaways from the Faegre-Drinker Summit.

Join host Vera Shafiq for an enlightening conversation with Bryan Cruikshank, Director of Search & Advertising at David Weekley Homes. They're chatting all things marketing personalization - the solutions for scaling personalized marketing for multi-location businesses and franchises.

You'll hear more about:

• The numerous opportunities for marketing your business to connect with customers in a specific area and/or who fit various ideal customer profiles.
• How a successful franchise might leverage Google's machine learning and automation capabilities for location-based marketing: budgeting, account structure, targeting, retargeting.
• Paid Social solutions for hyper-local digital marketing.
• CDPs - Customer Data Platforms - and the process of bringing the various marketing channels together.
• The ideal, most friction-less customer experience, from top to bottom of the marketing funnel.

+ more! 

This week, Alex Porter hosts Chris Jones, Brand Director at CANarchy, the craft brewery collective that includes Oskar Blues, Wild Basin, Cigar City, Wasatch, Squatters, Perrin and Deep Ellum.
Chris details his approach to marketing for the six breweries, each positioned in a unique market, with unique beers to offer. His goal? To hit the craft beer consumer with the right message at the right time. You'll also hear about Chris' career path in digital and his advice for people getting started in the field.
And a quick plug: the refreshing, flavorful Dale's Pale Ale has been available in a can for 20 years now - find some here.

Join hosts Alex Porter and Josh Allen as they dive into the state of the state in franchise marketing, including:

• the economics around franchising
• digital media trends 
• video marketing (invest in YouTube!)
• reflections on Q1 of 2022
• a hope, a wish, and a prayer for the Orioles' success this spring

Location3 host Josh Allen sits down with the International Franchise Association's (IFA) Paul Rocchio. As VP of Development & Member Services for the IFA, Paul has played a key role in organizing the annual conventions and providing educational resources to the franchising community.
Paul has a wealth of knowledge on the IFA and franchising that he's excited to share. Listen to the latest episode of Shoptalk to hear more about:

• the founding of the IFA
• how the IFA has supported the franchising community, especially during the COVID-19 pandemic
• FranPAC
• the IFA's newest initiative, Open For Opportunity

Plus! The IFA's Annual Convention is less than a week away! It's the biggest event in franchising, and we're looking forward to meeting with you. Register here.

Host Josh Allen interviews Senior VP of Entrepreneur, Liane Caruso.
Entrepreneur has set its sights on being the educational hub for franchising. They're providing resources on their Franchise Center for all audiences: existing franchisors and franchisees, people interested in franchising their business model, prospective franchisees, and suppliers.

Listen to Josh's conversation with Liane to learn more about the exciting things to come at Entrepreneur. You'll also hear about:

• The growing need to meet audiences with quality content.
• The franchising opportunity.
• Navigating the "noise" and finding success with digital marketing.
• Giving digital advertising the time and budget needed to be successful.

Host and CEO Alex Porter interviews Drue Townsend, an esteemed marketing consultant with a wealth of experience in marketing, advertising and franchising. Drue, who has launched the marketing consulting firm The Outside View Consulting, provides solutions-oriented insights into where brands should focus marketing efforts in 2022 and beyond.

In this episode you'll hear about:

• Eliminating silos and establishing one true source of data for your brand.
• Moving beyond the COVID-era focus on operational efficiency to a focus on data and data privacy.
• What marketers can do to use data to impact performance.
• Why it's always a good time to be in franchising.

Learn more about Location3, the digital marketing agency for franchise brands.