Everything You Have Ever Wanted to Know About Successful Branding with Grace Rizza

Feeling stuck in your dental practice? Struggling to attract new patients or keep the ones you have? This episode is your roadmap to success in 2024 and beyond! Join Gary and his expert guests as they crack the code on the modern dental buyer's journey, revealing how patients find and choose dentists in the digital age. Discover five actionable strategies to transform your practice, from mastering same-day dentistry to attracting high-value patients and building a system-driven operation. Stop feeling overwhelmed and start thriving! Tune in and unlock the secrets to a Thriving dental practice in 2024 and beyond.

Thinking of going solo and ditching PPO plans? This episode is your essential guide to avoiding the pitfalls dentists often face when going DIY. Learn from real-life case studies and discover the four critical mistakes that can derail your transition: skipping crucial face-to-face talks with patients, neglecting proactive patient acquisition strategies, overlooking team buy-in, and failing to strengthen patient relationships. Gain valuable insights to navigate a smooth transition and keep your practice thriving.

SEO offers budget-friendly, long-lasting website traffic but requires patience and adaptation. Unlike paid ads, it prioritizes high-quality content, technical tweaks, and backlinks to climb search rankings, yielding organic, sustainable growth. However, competition is fierce, algorithms shift, and results take time, so dedication and continuous effort are key to SEO success. Tune in now and unlock the power of SEO for your website!

How do you find the right fit for your practice in today's competitive job market? Hiring quality team members, particularly those from outside the dentistry field, can be challenging, but it's crucial to the success of your practice. Gary shares his insights and experiences on intentional hiring, identifying and attracting candidates who align with your practice's vision and values, and the untapped potential of individuals in customer-facing roles. He provides actionable insights on how dental practices can attract and retain top talent by rethinking job descriptions, advertising strategies, and engagement with potential candidates. Whether you are experienced or new to the field, this episode provides insights on hiring and finding the right fit in today's job market.

Have you ever wondered what distinguishes confident individuals from the rest? Gary Takacs outlines ten key characteristics of confident individuals, underscoring the fact that cultivating confidence is an ongoing journey of learning and growth. He provides examples of dentists who have cultivated confidence in specific areas, such as presenting treatment plans, through deliberate practice and mindset shifts. Tune in now!

Don’t let the topic fool you! No matter at what point you’re in dentistry, this episode is a must-listen. The podcast covers four main measures to assess your practice and understand the importance of moving forward. Gary discusses how practice development is not always linear and key methods to develop your practice along with the consequences of leaving it idle. Tune in now!

Dr. Paul Henny shares details about his book, “CoDiscovery” which is a key step in a three-stage participative patient development process by Bob Barkley, DDS called "Three Phase Adult Education." He shares his thoughts regarding this process and the meaningful contributions made to dentistry by other influential figures while explaining the current situation of dentists not feeling fulfilled by their careers. Tune in to learn more!

Dentists often struggle with hidden financial leaks, and for many, the culprit isn't payroll but insurance write-offs. But here's the real sting: most dentists have no idea it's happening. They're operating with blinders on, unaware of the hidden costs silently siphoning their profits. Tune in to this episode to learn effective strategies to battle against the financial drawbacks of PPO plans!

Is there a magic formula for welcoming new patients and setting the stage for a long-lasting, positive relationship? New patients are the lifeblood of your practice that helps you grow and thrive! From hello to handshake, Gary maps out the perfect patient welcome, ensuring a stellar first experience that builds lasting trust and loyalty. Tune in and learn how to make new patients feel like VIPs! So, is there an ideal way to bring a new patient into your practice? Tune in to find out!

Ever wondered if selling your practice to a DSO could be the key to financial freedom and a lighter workload? Dr. Paul Etchison, a seasoned dentist, did just that. But was it smooth sailing all the way? Tune in to discover the challenges, surprising opportunities, and valuable lessons he learned throughout his journey.