Farm Culture
Episode Content:
01:25 - Farm and Personal Culture
04:26 - Core Values
05:44 - Vision and Mission Statement
12:28 - Components of Culture
Farm Direct Minnesota
enAugust 10, 2020
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About this Episode
Sazzy Calhoun, the founder of Farm Direct Minnesota, shares her story of creating a direct marketing network that has connected more than 450 farmers with nearly 50,000 Minnesota consumers. She shares tips for direct marketing and the success stories of farmers who have joined Farm Direct Minnesota's free Facebook page and an online farm directory.
Episode Highlights:
- 00:54 - Farm Direct Minnesota Beginnings
- 03:07 - The Impact on Farmers and Consumers
- 05:09 - How to Join
- "How does a farmer put their product on Farm Direct Minnesota? First of all, they just have to ask to join the site."
- 07:12 - Direct Marketing Advice
- 09:45 - Long-term Sustainability of Direct Marketing
- "I've had consumers say to me, I will always do this. I will never go back to the big box store to buy my meat."
Recent Episodes from Dig In Finances
Employee Handbooks
Episode 13 Transcript
Episode Content:
01:25 - Employee Handbook Basics
03:16 - Migitating Risk with Handbooks
04:25 - What to Include in the Handbook
06:11 - Policies vs Procedures
08:04 - Handbook Sections
09:50 - Whose your Handbook Audience?
13:18 - Job Descriptions
From Recruiting to Onboarding
Episode 12 Transcript
Episode Content:
01:27 - Quantity of Applicants
03:41 - Quality of Applicants
05:34 - Spillover Effects
07:13 - Interview Process
09:38 - Interview Questions
12:39 - Reference Checks
13:12 - Hiring
14:20 - Onboarding
We’re Hiring: Advertising Your Farm’s Position
Episode 11 Transcript
Episode Content:
- 01:55 - Hiring Strategies
- 02:45 -Advertising Job Descriptions
- 07:03 - Finding the Right Employee
- 08:36 - Resources for Finding Recruits
- 11:00 - Outlets for Advertising Positions
Quality Employee Feedback
Episode Content:
02:06 - Herzberg's Factors of Motivation
04:13 - Providing Quality Feedback
05:09 - Why Do We Give Positive feedback?
06:20 - How to Provide Quality Positive Feedback
07:10 - Redirective and Negative Feedback
08:20 - Giving Redirective Feedback, an Example
09:05 - Giving Negative Feedback, an Example
09:50 - When to use Redirection vs Negative Feedback?
Two Questions Every Farm Employee Has
Episode Content:
- 01:31 - 2 Questions of all Employees
- 04:26 - Implementing Measurements for Employee Expectations
- 06:00 - Measurement Examples
- 08:27 - Clarity for Employee Expectations
Leadership on the Farm
Episode Content:
- 00:52 - What makes a leader?
- 04:56 - Six Leadership Styles
- 06:18 - Coercive Leadership
- 07:43 - Authorative Leadership
- 08:31 - Affliative Leadership
- 09:42 - Democratic Leadership
- 10:41 - Pacesetting Leadership
- 11:42 - Coaching Leadership
Finding Your Communication Style
Episode Content:
02:58 - Action Communication Style
04:00 - Process Communication Style
05:29 - People Communication Style
07:08 - Idea Communication Style
Effective Communication on the Farm
Episode Content:
00:45 - Communication Statistics
03:10 - Improving Relationships with Communication
07:06 - Effective Communicators Treat Others Well
08:02 - Communication through Text Message
10:05 - Setting Expectations and Boundaries
The Art of Active Listening
Episode Content:
02:05 - Skills to becoming better listeners
04:42 - Exercise to Improve Active Listening
06:19 - Speaking and Listening Statistics