Fifth Third Bank’s Kevin Mackiewicz: How to bring cross functional teams together to focus on the strategic side of marketing

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank  shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the  customer.   

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How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.

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What data lessons can you extract from B2C experiences and apply to the B2B world?  John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.   

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Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations?  Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results.

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How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy.   She also shares how an an English Major can learn they love data.  

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Why should you build a brand internally first?   Erin Pryor,  Executive Vice President, Chief Marketing Officer at  First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent.   

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What matters in banking?  Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank  shares what matters most when banking and how marketing sits right at the center of  the discussion. 

Show Notes  https://www.vyasystems.com/marketing-is-the-heart-of-the-matter/

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What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s responsibility to intentionally tell your organization’s stories.

Show Notes https://vyasystems.com/making-a-positive-impact-in-banking

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What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Marketing can empower you to keep your brand promise and your experience delivery aligned.

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https://www.vyasystems.com/cx-is-the-new-marketing/

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How to develop a new organizational structure based on marketing operational excellence.   Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost.

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