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    First Time Founders with Ed Elson – Why Caroline Spiegel Built an Audio Erotica App

    enFebruary 04, 2024

    Podcast Summary

    • From Efficient Banking to Hydration and ResilienceDespite setbacks and criticism, founders like Scott and Caroline demonstrate the importance of perseverance and innovation in achieving success.

      Both Mercury and Smartwater offer solutions designed to help individuals and businesses perform at their best. Mercury provides startups with an efficient banking experience, while Smartwater offers hydration with added benefits. Meanwhile, Scott's story highlights the importance of not letting failure define you. He shared an experience of being kicked off a board and losing a proxy fight, but eventually found success in unexpected ways. His advice to founders is to remember their insignificance in the grand scheme of things and not let failure discourage them from taking risks and living life to the fullest. In a different context, Caroline Spiegel, the founder of Quinn, faced skepticism and criticism but managed to turn her audio erotica company into a successful business with over $3 million in funding and 300,000 subscribers. Despite initial doubts, she remained determined and innovative, proving that taking risks and embracing unconventional ideas can lead to great success.

    • An immersive and accessible alternative to traditional pornography and romance novelsQuinn, an audio erotica app, provides short, erotic stories to help users reach orgasm and offers a more discreet and immersive way to consume erotic content, filling a gap in the market for a product that is both aesthetically pleasing and easy to use.

      Quinn is an audio erotica app designed to provide a more immersive and accessible alternative to traditional pornography and romance novels. Founded by a Stanford graduate who recovered from an eating disorder and experienced female sexual dysfunction, she identified a lack of options for women in the sexual wellness space. Traditional porn products were often overwhelming, ugly, and bombarded with ads, while romance novels took hours to consume. Quinn offers short, erotic stories that help users reach orgasm and expand their offerings to include content for men. The app aims to create a better user experience and fill the gap in the market for a product that is both aesthetically pleasing and easy to use. By tapping into existing user-generated communities on Tumblr and Reddit, Quinn found a market for its product and offers a more discreet and immersive way for users to consume erotic content.

    • Safer and more aspirational alternative to traditional pornography for womenQuinn offers imagination-driven content to promote healthy sexual exploration and reduce negative self-comparisons

      Quinn, an erotic audio platform, aims to provide a safer and more aspirational alternative to traditional pornography for women, as more and more women gain financial independence and sexual freedom. The discussion highlights the potential negative effects of visual porn on self-esteem and body image, particularly for women. Quinn differentiates itself by being imagination-driven, allowing users to create their own scenarios with their crushes or partners, providing a more comfortable and safe sexual experience. While some may argue against the creation of such a platform given the prevalence of porn addiction and decreased sexual activity among young men, the focus on imagination rather than specific acts and bodies may help reduce negative self-comparisons and promote healthy sexual exploration.

    • Adult content industry's evolution with MindGeek, OnlyFans, and QuinnDespite challenges in monetizing massive traffic, MindGeek leads in revenue. OnlyFans thrives with creator-driven platform and male customers. Quinn targets females and grows in parallel. Subscription model and audio erotica are key growth areas.

      The adult content industry is undergoing significant changes, with companies like MindGeek (owner of Pornhub) and OnlyFans leading the way. MindGeek, despite generating half a billion dollars in revenue in 2018 with a 50% profit margin, faces challenges in monetizing its massive traffic due to stigma and an incestuous advertising model. On the other hand, OnlyFans, with its creator-driven platform and primarily male paying customers, is seen as the future of the industry. Quinn, a creator-driven platform with primarily female paying customers, is not taking market share from either company but is instead creating its own market. The growth opportunity lies in the subscription model, particularly in the medium of audio erotica, and bringing adult content into the mainstream. The industry's potential to improve relationships and address female sexual dysfunction and loneliness is also significant. The adult content industry, long considered taboo, could become a beautiful, healthy, and mainstream part of people's lives.

    • Save money on wireless bills with Mint Mobile or cutting expensesMint Mobile offers affordable plans starting at $15 a month with high-speed 5G data, unlimited talk, and text. Effective communication with Grammarly and smart financial decisions with NerdWallet can also help save money.

      There are various ways to save money on your wireless bill, such as cutting expenses or switching to a more affordable provider like Mint Mobile. Mint Mobile offers affordable plans starting at $15 a month for three months with high-speed 5G data, unlimited talk, and text. Plus, you can bring your own phone and keep your number. For those looking to make smart financial decisions, NerdWallet can help compare top credit cards and find better rewards. Meanwhile, effective communication is crucial, and Grammarly can help ensure clear and error-free writing. Lastly, raising money as a founder can be challenging for everyone, no matter the background or advantages. It's essential to keep trying and not give up, as every successful company has faced rejection multiple times.

    • Overcoming Biases in EntrepreneurshipDespite challenges like constant embarrassment and lack of investment due to biases, female entrepreneurs should focus on making their businesses successful to change the narrative. Approach old, established investors for funding to overcome reputational risk.

      Being an entrepreneur, especially a female one, can come with its own unique challenges, including constant embarrassment and being overlooked due to biases. Sarah, the speaker, shares her experience of being Evan's sister and the media's focus on that aspect rather than her work at Quinn. She found it motivating to work harder and make Quinn successful enough to change the headline. Sarah also discusses the low percentage of VC investment going to female founders and suggests that female VCs may be hesitant to invest in them due to reputational risk. She advises female founders to approach old white male investors who have already made their careers and are more likely to evaluate ideas based on merit rather than trying to preserve their reputation. Overall, the conversation highlights the importance of understanding the incentives of investors and persevering through the challenges of entrepreneurship.

    • Underrepresentation of women in certain fields doesn't limit success in building companies.Despite underrepresentation, women can build successful companies by minimizing burn, getting traction, and leveraging networks. A defining moment comes when reality aligns with delusion, and revenue validates the business.

      The underrepresentation of women in certain fields of study and industries can influence their career choices. However, this doesn't mean women can't succeed in building serious and successful companies. Starting out, it can be tough to convince others and even yourself that your idea is legit, especially during the early stages when resources are limited. The key is to minimize burn, get traction, and make the most of your network. A defining moment comes when reality aligns with your delusion, and you realize your company is gaining traction and making significant revenue. This experience can reinforce your identity as a founder and provide a sense of empowerment. However, even when things are going well, it's essential to remember that your role as a founder is to tackle problems, so facing challenges can help keep you grounded and focused on your mission.

    • Overcoming setbacks and proving doubters wrongBelieve deeply in your mission, maintain a semi-porous wall to feedback, and learn from setbacks to persevere

      Setbacks and personal challenges are essential for building confidence and resilience as a founder. Believing deeply in your mission and having a "chip on your shoulder" to prove doubters wrong are key motivators. However, it's also crucial to maintain a semi-porous wall between yourself and rejections, allowing for constructive feedback while keeping your determination intact. One particularly challenging experience for the founder involved receiving a term sheet from an investor, only to have the deal fall through due to a vice clause. Despite the disappointment, the founder learned valuable lessons and continued to persevere, ultimately believing that Quinn would define its category and potentially go public in the future.

    • Honesty and transparency matter in dealing with women consumersBeing open and truthful builds trust with women consumers, who are quick to discern dishonesty. Founders should respect their intelligence and explain internal processes for understanding and appreciation.

      Transparency and honesty are key when dealing with women consumers, whether in marketing materials or business operations. Women, as the primary decision-makers in households and major purchasers in society, possess significant purchasing power and are quick to discern when they are being misled. A learning experience from a marketing perspective involved Quentin's team trying to gloss over the internal process of approving audios for their platform. However, when they explained the entire process to their users, they were met with understanding and appreciation. Founders should respect and treat their users, especially women, as intelligent and capable individuals. Additionally, it's essential to prioritize self-care and do what feels good to maintain productivity and positivity as a founder. There's no one-size-fits-all approach, and individuality should be embraced.

    • Staying true to yourself in businessAuthenticity in business leads to creativity, productivity, and effective leadership. Express yourself honestly and trust your personal taste to make resonating decisions.

      Being true to yourself is crucial in business, especially during pitch meetings and while leading a team. It's easy to fall into the trap of shape-shifting to please investors or customers, but authenticity is the most effective and attractive quality. Leadership should come from a place of honesty and personal expression, whether that's through writing, humor, or product intuition. Trusting your own taste and perspective is essential to making decisions that resonate with consumers. The speaker shared examples of writing emails and fostering a pranking culture at their company as expressions of their authentic self. In essence, being true to yourself leads to creativity, productivity, and effective leadership.

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