FlavorCloud's Mike Sanchez on the business of leading

It's not uncommon to find chat on an eCommerce website.

And it's not uncommon to find a bot-powered chat on an eCommerce website.

But it is uncommon to find an AI-powered chat experience that is willing to negotiate with customers, and do so with ... well ... some personality.

That's exactly what Nibble provides. Rosier Bailey, Nibble's president and CEO, chatted with the DTC Growth Show about Nibble and its potential uses across eCommerce.  

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In today's episode we interview Founder and CEO of Literie Candles, Erica Werber. Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career. Cut to the end of 2021 and Literie sold over 10,000 candles in just the nine months after launching and is stocked in retailers like Macy’s, Neighborhood Goods, and more.

In this episode we chat with Erica about topics such as the importance of hiring a great PR team for product launches, building lean teams when first launching a brand, as well as how Erica grew her brand with various partnership opportunities. Literie has had some iconic partnerships with different brands such as Juniors Cheesecake and Sivan Remedies. Her most recent collaboration was just announced with Bravo's The Real Housewives featuring scents such as "go to sleep" and "flipping tables".

Now the Chief Revenue Officer at FlavorCloud, Mike Sanchez has had 17 years of experience driving partner, sales, and customer success. At every company he’s been at he has delivered double- or triple-digit growth rates. In this episode, we talk to Mike about topics such as building diverse teams within organizations, and how important that is to the success and vision of a company. We also dive into common challenges amongst teams like imposter syndrome and ways leaders can preserve the psychological safety of their teams.

It seems for the third consecutive year we're saying the same thing: This holiday shopping season will be unlike any we've seen before. With the eCommerce boom regressing significantly in the shadow of an economic downturn, brands are having to be creative with how they attract people to their websites and brick-and-mortar locations. 

In today's world of immediate gratification, it's uncommon to find a brand that takes its time in spinning up an eCommerce site and going DTC.

But that's exactly what Boarderie did.

Boarderie has spent the past two years sending artisan charcuterie and cheese boards directly to people's homes. Their boards don't require the recipients to unpack them and put them together, they're not baskets. These go straight from the box to your table and are ready to eat. ... (READ MORE)

In Hank’s 20’s his parents were diagnosed with cancer 18 months apart. Going through that taught him that if you don’t have your health, you don’t have a lot to look forward to. Hank knew it was time for him to make a change. At 250 lbs and a size 40+, he was tired of making excuses for himself. Hank turned to his friend Juliano, who owned Planet Raw, a healthy food restaurant, for help. If anyone was going to help Hank, it’d be Juliano. Juliano ordered these red berries that Hank never ate before that promised to turn sour and tarty food sweet. After ingesting a berry, Hank took a sip from a healthy juice and couldn’t believe it - it was so sweet! Hank then started drinking this juice everyday and eventually lost 60 lbs in 8 months. Today, Juliano and Hank decided to take that special berry and turn it into a business! Their goal is to now raise awareness about the non-gmo organic ledidi berry that they now call Nature’s Wild Berry. They aim to help people cut sugar and processed foods and increase their love of vegetables and whole foods using ledidi berries.

Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm. Abtin’s been in the industry for over a decade specializing in retention marketing, paid media, growth hacking, influencer marketing, social media marketing, brand amplification across digital platforms, and business development. Abtin’s been featured in major media publications such as Forbes, Huffington Post, and Entrepreneur Magazine. In today’s episode we discuss strategies around retention marketing from email marketing, SMS, and push notifications.

Key Takeaways from Abtin:

1. For brands starting with their retention marketing programs, focus on building out a solid email list first as your foundation, then focus on SMS and push notifications as you expand your retention strategy.
    
2. Brands are underutilizing building apps for their stores. It’s a cost effective way to send out push notifications without having to pay expensive fees associated with SMS marketing.
    
3. Use tools that specialize in certain retention strategies such as email marketing, SMS, and so on!