From Bathtub to Warehouse: the successful transfer of innovations to the commercial arena

What are the most important factors to consider when taking a new product to market? How should inventors and entrepreneurs prepare for the tough questioning from investors about their products? How do you assess the risks involved at each stage? Why is it important to be able to demonstrate a proof of concept, working model and prototype? What do people need to think about when scaling up a product? Cambridge Consultants is at the heart of the Cambridge Phenomenon and celebrated 50 years of innovation in 2010. The company has fostered the development of many early stage technology companies right from raising funds to transferring technology to manufactured product. Duncan Smith, Head of Products and Systems Division, and Ruth Thomson, Business Development Consultant, at Cambridge Consultants both have a wealth of experience in bringing new products to market. They share their knowledge and expertise offering some sage advice and tips on how aspiring entrepreneurs should develop their innovations for successful transfer to the commercial environment.