Fundraising (round 2) Pt. 2

Continuing the conversation of fundraising, Channing and Makenzie give updates on their current round. They emphasize how important it is to find the right investors, and how you should be vetting them as much as they vet you. They also discuss determining how much you should raise and how to prioritize how the capital should be allocated. 

In this episode Channing and Makenzie talk about their experience raising money (for the second time.) They discuss how they used SXSW as a launching pad to open their round and how they got interest from investors before having a deck. Raising money is a full time job and the EVA co-founders are happy to have each other to split some of the work.  Finally, they talk about the cons of raising too much or valuing your business too high. 

Many of us have gotten accustomed to working from home in the past two years. Some of us love it and never want to go back to the office, while some of us are ready to get out of the house. Channing and Makenzie talk about how their team is doing a hybrid model and how important it is to connect with your employees and co-workers even when you're not in the same room.

Channing & Makenzie have always had relationships with their customers. Much of their business has come through referrals and word of mouth. Finally they are spending money on digital marketing to grow their business outside of their network. In this episode they share tools, tips, and stories in their experience with a marketing budget. 

Channing, Makenzie, and their sales team have always tried  to make their customers lives easier.  After years of saying yes, their clients are starting to ask for things outside of EVA's business model. In this episode Channing and Makenzie discuss managing expectations and setting boundaries with current clients. They determine if it is ever acceptable to turn business away.

Channing and Makenzie have given you all of the tools you need to validate your business idea. Your idea may be ready to turn into a business but are you the right one to start that business? If not, Channing and Makenzie discuss how you can identify the right team members to add. It's already challenging to build a business and doing it alone only makes it harder. 

Channing and Makenzie revisit the concept of validating your idea before starting a business.  Getting feedback from potential customers,  determining your market size, and estimating potential costs and expenses are all important before launching. They share tools for first time founders and give insight on how a business is constantly changing. 

Channing and Makenzie recently took the rest of the EVA team on a company retreat. They talk about what they worked on during that time and how important it is to get face time with their team. The team looks a lot different than it did at their first retreat so they reminisce on how they've grown and what their goals are now. Company culture is something they touch on and how they make it a priority even as a small team.  

Channing and Makenzie return for season 4! They discuss Makenzie's move to Austin and how it impacts their business, the growth of their team, and how they are managing in 2021. The founders also discuss the importance of timing, and that even the best ideas can sometimes be too early. 

We are THRILLED that 2020 is coming to an end. While it was extremely difficult at times we do believe we came out of this better both personally and professionally. The theme of EVA's 2020 was accelerated iteration. We had to change our model fast when the pandemic hit and it was not something we could have done without our team. In this episode we discuss how our company culture has improved, hiring/firing, and What 2021 holds for us.