Generating ‘Top-of-Mind’ Brand Awareness with Groupon

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.

Tune in to learn:

• The world of marketing today (2:40)
• Connecting with consumers (6:10)
• Where do brands lose sight of the customer experience (11:00)
• Best and worst marketing campaigns recently (13:40)
• Balancing the need for empathy and understanding with pushing for speed (18:10)
• Defining your strategy (21:45)
• Tips and tricks for marketers today (28:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.

Tune in to learn:

• What is Broadridge (2:30)
• Learnings from JPMorgan Chase (6:20)
• How to approach your first 90 days as CMO (11:00)
• Marketing to a B2B audience (22:30)
• How AI can be explored (31:30)
• Building resilience (39:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.

Tune in to learn:

• Community feedback and the influence it can have (5:15)
• Marketing to a technical audience (6:55)
• ABM in 2024 (8:50)
• Working in companies that are ready to scale (12:00)
• Coming into a new company and taking time to listen (14:10)
• Relationship between the CMO and CRO (18:00)
• GitLab's biggest wins (22:30)
• The No. 1 metric to look at (25:15)
• Surprising lessons about making mergers work (29:45)
• Stepping out of your comfort zone (32:00)
• The potential of AI in software delivery (34:15)
• What does it mean to be a CSO? (38:30)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO. 

Tune in to learn:

• What is Informatica? (2:00)
• The marketing approach for cloud growth (4:20)
• How to differentiate yourself (9:10) 
• Effective strategies for promoting cloud services (11:45)
• Bringing people together with events (18:15)
• Aligning product and sales teams (21:00)
• Cultivating talent and developing future CMOs (26:00)
• How CMOs can use AI in their day-to-day (29:00)
• Finding work-life balance (42:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams. 

Tune in to learn:

• What is Clear Channel Outdoor (1:50)
• The importance of having the right people (03:30)
• How to build relationships (6:10)
• Learnings from MTV (9:30)
• What led Dan to Clear Channel Outdoor (21:00)
• Understanding attribution of OOH (28:00)
• Social responsibility in the corporate world (40:30)
• The culture of the ELT (46:00)

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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing. 

Tune in to learn:

• The importance of design in communicating a message (7:30)
• Creating an employee culture (11:45)
• Tailoring marketing strategies to meet the needs of various industries (14:45)
• Why simplicity leads to scale (16:00)
• Digging into the power of generative AI (18:10)
• Prioritizing metrics that matter (21:50)
• How to think about growing communities (29:20)
• Building with AI (42:00)

Mentions:

• Knowledge Project podcast
• Ogilvy on Advertising
• Marketing Profs
• Mini MBA

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies.

Tune in to learn:

• What it means to be head of both marketing and experience (3:30)
• How being a Chief of Staff can be a launching pad (5:05)
• What it takes to scale from mid-size through an IPO (11:45)
• Creating alignment between marketing and CX (20:30)
• How to have success in ABM (30:30)
• A multi-touchpoint strategy (34:50)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better. 

Tune in to learn:

• What it means to be the CXO (2:30)
• Stop thinking you need to “do more with less” (6:55)
• Blending the CMO and CXO roles (9:30)
• Looking through the customer lens (13:10)
• Opportunities within the world of customer experience (16:00)
• Creating integrated workflows (21:20)
• The future of the CXO (36:50)
• How AI can help create more harmony in your marketing (41:53)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step.

Tune in to learn:

• The role of AI for brand creatives (2:30)
• Coinbase at the Super Bowl (8:00)
• Why branding is a tool for driving growth (22:30)
• Understanding when is the right time for companies to invest in branding (26:35)
• The distinct components of your marketing mix (35:00)
• How to position yourself at the table (41:40)
• Getting onto the brand strategy career path (44:30)

Mentions:

• Coinbase Super Bowl ad

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Elevance Health is ranked No. 22 on the Fortune 500 list. The organization is massive, and it brings in more than $150 billion in annual revenue. Marketing for this company is a big job, one that CMO Bill Beck made more difficult when he led the charge on a massive rebrand in 2023. On this episode, Bill guides us through how he went about rebranding and consolidating a well-known and successful company in a way that earned executive buy-in and helped drive further growth. 

Tune in to learn:

• The Elevance Health rebrand (4:50)
• Getting buy-in from leadership (8:00)
• When you know your rebrand was a success (13:35)
• Managing a shift in consumer expectations (16:30)
• The challenges CMOs face (24:00)
• Strategies to continue driving growth (30:30)
• The culture of the ELT (32:10)
• Balancing local and global needs (39:40)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.