GET THE MOST FROM USEFUL RESOURCES

Today's topic might seem a little small, but it has the potential to be huge and it comes from one of the biggest mistakes I see small business owners make, the exact same mistake I was making and when I realised it, it was a proper a-ha moment. I am really excited to share it with you, as it’s something you can apply pretty much straightaway … it’s all about the transformative power of testimonials and I hope, I sincerely hope, that by the end of this episode, you’ll think completely differently about the way you use testimonials to promote your business and your incredible shout-worthy offerings.

I’m excited to dive into why testimonials are a cornerstone of trust, how to gather them in a way that highlights your clients' stories, and how to share these in a manner that not only elevates your brand but also deeply connects with your community.

Dive straight in...

https://www.philippacraddock.com/podcast-028

Today’s episode is a special one. I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you.

Over the last few months, I have received literally hundreds of messages from our community, all with a similar theme, that you have huge amounts on your plate, you have this weighted feeling of not knowing where to start, how to define or prioritise your goals, many of you are feeling easily distracted and reactive, rather than being truly and positively proactive and you often finish the day feeling like you haven’t really moved forwards, you struggle to manage your time and often lose momentum and motivation, you struggle to balance your work and personal life and time management is an ongoing issue.

And this is exactly why I have created my masterclass, if you can relate to what I have said, it is so very much for you, to help you work through and overcome each of these barriers, to confidently define and prioritise your goals and then action them simply and efficiently, without stress, procrastination or overwhelm. And my aim, is for you to wake up each morning feeling motivated and inspired, calm and happy, taking confident steps forwards to achieve your goals and your dreams.

If you would love to hear more, alongside some personal stories from early in my business, grab a cosy spot and I can’t wait to share it all with you … let’s explore how this masterclass can be the catalyst for achieving the success you’ve been dreaming of.

https://www.philippacraddock.com/podcast-027

To find out more about the Goal-Getters Masterclass click below:

www.philippacraddock.com/goals

And as mentioned in this podcast, my Instagram podcast: https://www.philippacraddock.com/podcast-025

In this episode, I’m hugely excited to introduce you to a set of straightforward steps that will help transform feelings of overwhelm into clarity, purpose, and action.

It’s a culmination of everything I've learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I've distilled it down into simple, actionable steps that you can use to achieve your own goals.

The turning point for me came with a simple realisation: success is not about doing more; it's about doing what's right and strategic. It’s about finding simplicity in the complexity. 

I hope this episode encourages you to embrace and take action on each of the steps, and use them as a clear tool to help you cut through the noise, to find your focus, and to take those decisive steps towards your goals. It’s not just another endless stream of advice, it’s a clear, straightforward and brilliant blueprint for action.

https://www.philippacraddock.com/podcast-026

www.philippacraddock.com/goals

One of the questions I’m frequently asked, is how I manage Instagram for my business, so that’s exactly what we’re looking at in this episode.

Instagram definitely creates polar views, some love it, others loathe it and perhaps similarly to me, you sit somewhere in between. I think though wherever you sit, we can all recognise the feeling of slight overwhelm that can come with managing a business Instagram account.

I need to be absolute upfront and first and foremost say that I am not an Instagram expert, I’m far from it, but I do have a straightforward strategy that I use that works really well, for my business, without needing endless hours or resources, and working more as an additional tool, rather than a core focus, and I would love to share them with you today.

www.philippacraddock.com/podcast-025

www.philippacradddock.com

www.instagram.com/philippacraddock

Today, we're exploring a topic that's close to the heart of every dreamer and doer out there: the balance between seeking support and fuelling your inner drive. It's about understanding when to share your dreams and when to guard them, how to embrace encouragement without losing your core motivation, and navigating all the external opinions we encounter and receive, whilst staying anchored in your own belief system.

I would love to start by sharing a thought-provoking question I received in my DMs from one of our podcast listeners, Justine. She writes, "I listened to a podcast by Andrew Huberman, which said that people who share their intentions, like running a marathon or starting a business, and get praised for it, rarely follow through. This sent me into a tailspin. How do we balance seeking guidance, understanding ourselves, controlling our excitement, and managing overwhelm and negativity?"

Let's remember one really important thing: while this phenomenon is real, it's not an absolute.

The impact of sharing goals is nuanced and deeply personal. It's about finding the balance between harnessing support and nurturing your inner feeling of motivation and commitment.

Let's dive in.

https://www.philippacraddock.com/podcast-024

Over the last few weeks, I’ve been out and about quite a lot, at various industry events, and socially, where I’ve had the privilege of meeting numerous small business owners. One thing struck me in many of these interactions - despite having a brand, a customer base, and various marketing strategies in place, many were facing similar challenges. They enjoyed aspects of their business but were also dealing with many elements they didn’t enjoy as much. More importantly, they were making money, but not enough to feel it equated to the effort they were putting in. There was this sense of stress and uncertainty about how to move their business forward to a place where they felt rewarded and fulfilled.

This got me thinking. What if there was a simple yet powerful formula, a kind of guidance system, for business owners to follow? Something that could help them focus on what’s truly important to take their business to a healthier, more profitable place. I know it sounds incredibly simple, but often, the solution to complex problems lies in simplicity. So, I pondered over what makes a brand successful, the key attributes needed, and what entrepreneurs should really concentrate on.

And thus, the PRESS framework was born.

Click to discover the PRESS Framework, what PRESS stands for and learn how it can help you to boost your business to the next level:

https://www.philippacraddock.com/podcast-022

Link to our Masterclasses.

Link to Instagram @philippacraddock

I’m very excited about today’s topic, it’s something that means a huge amount to me and is massive in today’s world of business, yet it’s one that’s often misunderstood.

We’re looking at the strength of vulnerability and the power of distinction.

Embrace Vulnerability

When we embrace vulnerability, we create a culture of trust and innovation. We encourage risk-taking and foster true collaboration. We build businesses that resonate deeply with our customers because they can see the human heart behind the brand.

In the world of business, vulnerability is often seen as a weakness, something to be concealed behind a facade of unshakeable confidence and stoic professionalism. But what if I told you that the very heart of innovation, connection, and leadership lies in our willingness to be vulnerable?

Distinction - Become the Purple Cow

Let’s paint a picture. Imagine you’re driving through the countryside, and all you see are fields of very similar looking cows. And then suddenly, there’s a purple cow. Yes, a purple cow! It’s so unexpected, so different, that you can’t help but stop and take notice. This is the essence of Seth Godin’s 'Purple Cow' — the idea that being remarkable is no longer an option for your brand; it’s a necessity.

In today’s saturated market, being just another face in the crowd isn’t going to cut it. It’s the necessity of being distinct that sets successful businesses apart.

If you would love your business to be not only seen but also felt and remembered, then press play and let’s look at this in detail.

https://www.philippacraddock.com/podcast-021

As we are in the first month of the year, this is often the time when we hear the collective chorus of resolutions, when hope is fresh and aspirations are sky high. It’s that magical moment we all know so well, when we tell ourselves, “This year will be different.”

But let’s be honest—how often have these words truly heralded transformation? For many of us, this declaration is the first step on a familiar path. We start with a vision brimming with potential, only for the gritty realities of life to cloud that clarity. The job that demands too much, the unforeseen crises that drain our energy, the everyday tasks that nibble away at our time—these are the thieves of our grand plans.

But here’s the burning question, the one that this episode is devoted to unravelling: How do we break free from this cycle? How do we move beyond the wishful thinking of “this year will be different” to actually living it out? What does it truly take to embody the change we seek and turn it into our reality?

In today’s episode we’re exploring consistency—the quiet power behind any lasting change.

We’ll look at how to start small, stay steady, and rise above the noise of life. Because the secret to a transformative year, or indeed a transformative life, isn't in grand gestures but in the daily choices that become our stepping stones to greatness.

So, let’s get stuck into the art of consistent action and the science of turning 'New Year's resolution' from a cliché into a concrete reality.

https://www.philippacraddock.com/podcast-020