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    Girls That Startup: How Do You Get Your Business into the News

    enAugust 02, 2023
    What features does Sharesight provide for investors?
    How does Sharesight help with tax reporting?
    What media training tips were shared in the discussion?
    Who is Maija Heino and what did she contribute?
    What is the significance of practicing media responses?

    • Sharesight: A Comprehensive Investment DashboardSharesight offers a detailed investment view, integrates with 200 platforms, and provides analyzed reports, dividend gains, and currency impact. Try it for free with a special 4-month offer.

      Sharesight, an online investment dashboard, offers a comprehensive view of financial performance for over 500,000 stocks, ETFs, and funds, integrated with 200 platforms. It goes beyond limited brokerage statements, and provides analyzed reports, dividend gains, and currency impact through intuitive graphs and visualizations. For investors looking to dive deep into performance metrics, streamline tax reporting, and share their portfolio, Sharesight offers a special deal of 4 months free with an annual premium plan. The discussion also touched upon creating a 7 figure side hustle and shared experiences of overcoming tough times, emphasizing the importance of support and resilience.

    • Consistent effort and strong narrative lead to media coverageDetermination and persistence, not financial resources or industry connections, can lead to significant media coverage for a business.

      Determination and persistence, rather than financial resources or industry connections, can lead to significant media coverage for a business. Sim and Sonia, founders of Girls Who Invest, shared their experience of securing over 50 news features in various publications across multiple countries, including the US, Canada, Australia, New Zealand, and the UK. They did this despite starting with no budget and no industry connections. Instead, they kept track of every media mention, no matter how small, and used it to build on their reputation. Their first significant media coverage came in the first year of their business when they were included in a list of top 10 podcasts in New Zealand. This demonstrates that consistent effort and a strong narrative can open doors to media opportunities.

    • Persistence in media relations pays offDon't give up on media coverage, find the right contact, use email tools, and be proactive in pitching your story.

      Persistence pays off in media relations. The speakers shared their experience of trying to get their story covered by a New Zealand news agency, Stuff, but being rejected initially. They emphasized the importance of finding the right person to contact within the organization and reaching out to them directly through email. They also suggested using tools like Hunter.io to help determine the email format for journalists. After being rejected, they waited for a response but didn't receive one, so they took matters into their own hands by guessing the business editor's email and sending her the story. Eventually, their persistence paid off, and they secured coverage when they became the number 1 business podcast in multiple countries. The speakers also highlighted the importance of not assuming that media outlets will come to you, and instead, taking a proactive approach to pitching your story.

    • Overcoming rejection in mediaUnderstand your worth and don't accept 'no' as the final answer. Keep pushing and look for other opportunities to achieve success.

      Persistence and self-worth are key in achieving success, especially when faced with rejection. In the world of media, exclusivity is crucial, and being the first to break a story can make all the difference. However, if you don't get that opportunity, it doesn't mean giving up. As the speakers shared, they've encountered instances where they've been told "no," but they didn't let that deter them. Instead, they kept pushing, looked for other opportunities, and eventually succeeded. This mindset is essential, especially for those starting out, as it's easy to undervalue yourself or accept lower offers due to a lack of experience or vulnerability. But, as the speakers emphasized, it's crucial to understand your worth and not accept "no" as the final answer. The speakers' experiences demonstrate that with determination and belief in oneself, one can overcome obstacles and achieve their goals.

    • Persistence and Boldness in Media OutreachBuilding trust with one media outlet can lead to more coverage, aim for larger media companies for initial breakthrough, and persistence is key despite rejection.

      Persistence and boldness are key when trying to gain media attention for your business or project. The speaker shared her experience of reaching out to numerous media outlets before finally getting her first press article, which then led to a domino effect of more coverage. She emphasized the importance of building that initial trust with one media outlet, as it makes it easier for others to follow suit. Additionally, she suggested aiming for larger media companies first, as they often want to be the first to break a story and can help pave the way for further coverage. It's important to remember that getting media attention is not a guarantee, and rejection is a common part of the process. However, with persistence and the right approach, it is possible to make progress and build momentum for your project.

    • Leveraging press coverage for business growthPress mentions provide credibility and legitimacy, making it easier to convince new contacts that your business is worth considering. Tori's free course offers a template for crafting effective pitches to increase chances of getting press coverage.

      Getting press coverage can have a more significant impact on a business beyond direct sales or follower growth. Instead, it can serve as valuable leverage when pitching to potential partners or clients. Press mentions provide credibility and legitimacy, making it easier to convince new contacts that your business is worth considering. This can be especially effective when reaching out to brands or influencers. To increase your chances of getting press coverage, consider following the steps outlined in a free course by Tori, who has successfully secured media attention for herself. The course includes a template for crafting effective pitches, which can be sent as emails or tweets to journalists. Remember, the ultimate goal is to use press mentions as a powerful tool to boost your business's reputation and attract new opportunities.

    • Effectively sharing your story for personal branding and business growthIdentify audience, tailor message, utilize platforms, resonate with one person, craft and share story confidently and authentically

      Having a compelling and authentic story to share is essential for personal branding and business growth. Telling your story effectively can help you connect with your audience, build credibility, and stand out from the competition. For instance, as a business owner, sharing the benefits of a new payment solution like tap to pay on iPhone and Stripe can resonate with potential customers and increase revenue, reach, and customer experience. To effectively share your story, identify your audience and tailor your message to their interests. Utilize various platforms like email, social media, and even traditional media to reach out to relevant influencers and journalists. Remember, the goal is to resonate with just one person, and the more specific and targeted your approach, the higher the chances of success. So, take the time to craft your story, and share it confidently and authentically with the world.

    • Learning from the Kardashians: Turning Negatives into PositivesObserve how public figures answer questions, focus on benefits and success stories, and frequently refer back to your own platform or project to generate positive responses during media interviews.

      Effective media training can be gained from unexpected sources, such as observing the way public figures like the Kardashians answer questions in interviews. This approach involves turning potentially negative questions into positive responses by focusing on the benefits and success stories of one's own projects or community. Another valuable tip is to frequently refer back to one's own platform or project during interviews to generate curiosity and interest from the audience. Alicia, who writes about female and finance, has applied these techniques successfully and encourages others to do the same when preparing for media appearances, whether written or on camera, especially live.

    • Learning from the unexpected: Media training tips from Maija HeinoPrepare and practice media responses through various means, master formulating answers to new questions, and build a strong online presence.

      Effective media training involves being quick on your feet and able to formulate answers to unexpected questions. Maija Heino, the founder of Girls That Invest, shared her experience of learning media training from unexpected sources, such as the Kardashians, and emphasized the importance of practicing your responses in advance. She recommended practicing in the car, writing a script, and doing mock interviews with friends or partners. Maija also highlighted that it's impossible to know the answer to everything, but mastering the skill of formulating answers to new questions can make you appear knowledgeable and confident in any situation. Additionally, she mentioned that building a strong online presence, such as through Twitter, can also help in getting media attention. Overall, the key to successful media training is preparation and practice.

    • Building genuine relationships with journalistsConsistently expressing gratitude and availability to journalists can lead to valuable publicity opportunities. Personal connections and persistence can result in numerous interviews and articles without the need for paid marketing or PR services.

      Building genuine relationships with journalists and media outlets can lead to valuable publicity opportunities without the need for expensive PR firms. The speaker shared her experience of consistently expressing gratitude and availability to journalists who featured her, leading to a mutually beneficial relationship where they would reach out to her for stories when needed. This approach resulted in numerous interviews and articles for her business, without the need for paid marketing or PR services. This method is accessible to everyone with an internet connection and a creative approach. While PR companies can be effective, the speaker's success story demonstrates that it's possible to achieve similar results through personal connections and persistence. Remember, always be respectful and professional when engaging with media, and never rely solely on one source for publicity.

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