Google Business Profile: the new local business management platform

How are you going to increase organic search traffic for the rest of 2022? Listen to this podcast episode to learn which SEO trends may impact your business in the coming months. In this conversation, we cover:

• How insights from Bing can bring clarity to a page's performance
• Google's focus on ecommerce 
• Putting DuckDuckGo in perspective
• Mobile vs desktop trends
• The evolution of Google's Core Web Vitals
• Why artificial intelligence isn't as smart as we make it out to be

 

Performance starts with strong team chemistry. On this episode, John Tyreman shares 10 characteristics of a healthy marketing team and examples for each:

1. They have good team chemistry
2. They understand why buyers buy
3. They align goals and business objectives
4. They're proficient with marketing technology
5. They understand business finance and metrics
6. They can manage projects across multiple resources
7. They use the right agencies, consultants, or freelancers
8. There is a blend of creative, analytical, and promotional skills
9. They flex to adjust tactics while staying true to overall strategy
10. They communicate well with other departments and stakeholders

If this bill becomes law, it would have a major impact on digital marketing as we know it. Apple wouldn’t be able to pre-load applications on its devices. Amazon could not preference its in-house label products over third-party sellers'. Google could not surface its reviews over others in search results.

Recurring guests and SEO experts Kurt Lambert and Geoff Kerbis join the show to discuss how digital marketing could change as a result.

• Summary of the bill and its potential impact
• How it would impact your search visibility on Google
• How Amazon and Google may pivot to maintain their ecommerce margins
• The impact on applications that on Apple’s App Marketplace
• How companies can evolve digital marketing alongside regulatory changes

Here is a link to the bill’s language:

link to bill here

Here is the referenced article by Rand Fishkin:

https://sparktoro.com/blog/google-apple-and-amazon-stifle-innovation-when-they-favor-their-own-products/

Remote work has fundamentally transformed many different kinds of businesses and employees. But it’s made it difficult to build and maintain a healthy company culture. Erika Khanna joins the show to share her experience building a healthy remote-first culture, including practical tips you can put to work right away. In this episode we cover:

• The difference between remote vs asynchronous work
• General best practices for using Slack with colleagues
• The benefits and drawbacks of “core work hours”
• Balancing remote work and back to the office
• Onboarding in a remote environment
• Hiring for remote positions

Twitter can be a powerful platform for founders and entrepreneurs. But the road to success may not be what you think. If Twitter is an auditorium, you don't need to be standing on the stage. Instead, network within the crowd. Kevon Cheung, founder at Public Lab, joins the show to share his perspective on how to build in public on Twitter. In this episode, we cover:

• How to define Twitter success
• The role of a Twitter profile page
• Personal brand -vs- active presence
• Framework for creating content every day
• How to connect with more people and grow followers
• Striking the right balance between personal and professional

Connect with Kevon on Twitter @MeetKevon, and buy his book at http://findjoyinchaos.com/

Laura Lopuch is on a mission  to make $200,000 in one year while working a max of 10 hours per week. She’ll be able to do this by fueling her business through cold email outreach. In this episode, she shares her experience and perspective. We talk about:

• How she landed on her goal of $200k and 10 hours per week
• Different types of cold email outreach other than a sales pitch
• How other channels like LinkedIn and Twitter play with email
• How to balance personalization with email volume
• The key elements of a successful cold email
• The gray area of GDPR and where cold email pitches fit in

If email doesn’t drive at least 20% of revenue, you have room to improve your email strategy. There are two big components: acquisition and retention. Unless you’re collecting a user’s email, they may not come back to your website. This first-party data is critical to continuing the conversation with new users and retaining loyal customers. Joe Portsmouth joins the show to share insight about how companies can level up their email marketing strategy. In this conversation we cover:

• The role of email marketing in the modern marketing funnel
• The importance of segmentation and personalization
• Email tactics for retention, cross-sells, and customer feedback
• How copywriting for email is like copywriting for Twitter threads
• How to avoid spam traps and stand out in the inbox
• How acquisition and retention teams can collaborate more effectively

Joeportsmouth.com

Twitter: @joe_portsmouth 

LinkedIn: linkedin.com/in/josephportsmouth/

Nearly 75% of consumers want to be able to text with a business. But many businesses don’t offer this mode of communication with their buyers. Aaron Weiche joins the show to talk about how businesses are using two-way text messaging to close more leads and generate conversations with buyers. In this episode, we cover:

 

• Where texting fits in the modern marketing funnel
• How two-way texting is different from LiveChat or other SMS tactics
• What kind of businesses would benefit from texting with buyers
• Results businesses can expect when adding texting as a communication channel
• What kind of buyers prefer texting with business
• The relationship between two-way texting and customer experience

 

https://leadferno.com/blog/survey-how-do-consumers-want-to-contact-a-business

TikTok is growing in popularity among marketerse as a platform with both great organic reach as well as advertising potential. Haley Nininger and her team have successfully generated leads and enrollments for an alternative education provider using TikTok. She joins the show to share her experience testing different approaches on the platform. In this episode, we cover:

• Firsthand experience as a user on the platform
• Experience testing TikTok ads for an alternative education provider
• Where TikTok fits in the platform mix and the marketing funnel
• Why you might soon see TikTok videos in Google search results
• How TikTok compares to other platforms like SnapChat
• Which industries may benefit from investing in TikTok ads
  

This episode marks a milestone for Digital Marketing Troop. After one year, we look back on some of our favorite soundbites from some incredible guests:

• Katelyn Bourgoin, CEO of CustomerCamp
• Andrew Nelson, President of Silverback Strategies
• Tim Parkin, President of Parkin Consulting
• Kelly Waffle, Managing Director at the Hinge Research Institute
• Ahmad Munawar, Founder of Boutique Growth
• Joel Gustafson, Digital Marketing and UX Manager at Oregon State University
• Hunter Montgomery, CMO at ChurnZero
• Geoff Kerbis, Associate Director of Client Services and SEO at Silverback Strategies
• Nick Bennett, Director of Evangelism and Customer Marketing at Alyce
• Mark Raffan, Founder of Content Callout, Host of the Negotiations Ninja podcast