Heather Falcone, Thermal-Vac Technology - How An Essential Business Adapted Quickly

A non-profit organization rooted in face-to-face interaction, Girl Scouts of Orange County quickly shifted its focus to digital to keep members safe. With no set reopen date, Vikki Shepp, CEO of Girl Scouts Orange County, shares how the organization is working to meet the girls where they are, fundamental truths she’s learned throughout COVID-19, and ways the community can help. Learn all this and more in this episode of Back to Business: COVID-19 & You.

In a time of uncertainty, philanthropy is needed now more than ever. Fortunately, Antis Roofing & Waterproofing CEO, Charles Antis, is devoted to giving back amidst the COVID-19 pandemic. He is participating in food drives and food donations to front line workers, organizing blood drives, and donating to Ronald McDonald House Charities. Charles shares heartwarming stories that inspired his passion for giving, and his advice on serving your community and team. Learn all this and more in this episode of Back to Business: COVID-19 & You.

What is Back to Business: COVID-19 & You? As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: Covid 19 & You Podcast, host James Fratzke interviews leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating COVID-19 setbacks, and don’t know where to start, this podcast is for you.

QuickBridge provides small businesses with loans and expert financial guidance, and had to quickly adapt when the coronavirus pandemic hit. After news of the NBA shutdown, President of Quickbridge, Ben Gold, moved his company to work-from-home, and ultimately stopped all lending. When the economy reopens, QuickBridge will have to consider the capacity of the economy and businesses, and stricter loan limits. Facing a difficult couple months, Ben talks about layoffs, what rebounding looks like for QuickBridge, and adjusting to new norms. Learn all this and more in this episode of Back to Business: COVID-19 & You.

SEO expert and leading authority in the marketing industry, Rand Fishkin, Founder of Sparktoro shares how he recently launched his new marketing software, which makes marketing intelligence easily accessible for marketers, in the middle of a pandemic. Rand talks about how the company is navigating the pandemic, how they’re still on track to make profit by the end of the year, and different marketing trends he’s noticed. Learn all this and more in this episode of Back to Business: COVID-19 & You.

With sales increasing over 25%, grocery stores have had to think about how to safely operate to keep customers and employees safe. Joshua Gonzalez, Direct of Operations at Northgate Market, shares how they quickly adapted to meet customer needs, and keep the integrity of their business through every change. He also talks about Northgate’s transition to curbside pickup and online delivery, gaining customers’ trust, and preparing to thrive post COVID-19. Learn all this and more in this episode of Back to Business: COVID-19 & You.

A leading brazing, heat-treating, and finishing facility in the Aerospace and Aviation industry, Thermal-Vac Technology, an essential business, quickly adjusted to COVID-19 safety measures. Heather Falcone, CEO of Thermal-Vac Technology, shares how her company implemented multiple measures to keep employees safe: mandatory face masks, staggered shifts, daily cleanings, and more. On top of adjusting company operations, Heather talks about the importance of clear communication through digital channels to employees and customers. Learn all this and more in this episode of Back to Business: COVID-19 & You.

A leading authority on local search for over 20 years, Greg Sterling, VP of Market Insights for Uberall, shares his take on how mid-size businesses should navigate COVID-19. The pandemic has changed the way customers search and shop, and businesses must adapt to meet their customers halfway. Businesses should improve the customer experience, focus on customer reviews, and evolve shopping experiences to tackle COVID-19. Optimizing websites, social media, ads, and utilizing marketing spend make it possible for businesses to recover. Learn all this and more in this episode of Back to Business: COVID-19 & You.

With coronavirus restrictions taking place throughout the country, Philz Coffee needed to adapt its business model, and find a way to serve customers safely. Fortunately, Philz was already ahead of the curve with their mobile app, e-commerce store and strong online presence. CEO, Jacob Jaber, emphasizes the importance of encouraging a mobile-first mindset and investing in digital technology. Jacob also shares how Philz will be working to safely create a sense of community in every store once restrictions are lifted. Learn all this and more in this episode of Back to Business: COVID-19 & You.

Wahoo’s Fish Taco is known for their eclectic interior and delicious tacos, but the company has had to quickly innovate since coronavirus prohibited dine-in options for restaurants. One of the main ways Wahoo’s has served their customers during COVID-19 is by providing carry out and delivery options and partnering with other businesses to serve the community. Looking forward to the new normal, Wing believes that businesses must evolve to accommodate social distancing and customer comfort levels. Learn all this and more in this episode of Back to Business: COVID-19 & You.

Show Notes - https://www.fratzkemedia.com/insights/back-to-business-interview-with-wing-lam