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    About this Episode

    The most influential tool in the marketer’s toolbox is the story. So how can you tell the most resonant, compelling stories possible? First, Influence and Co. CEO Kelsey Raymond joins us to break down storytelling from a marketer’s perspective (4:53). Then, we sit down with slam poet Xero Skidmore and director Tommy Talley to discuss their award-winning advertisement for Adidas, “Heart.” (13:53)

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    Recent Episodes from Margins from Managing Editor Magazine

    Organizing the Way Forward: Season 4 Recap

    Organizing the Way Forward: Season 4 Recap

    In the season finale of Margins, Mary Ellen and Elena reflect on the season’s theme: organization. As we organize ourselves in so many different areas of our lives, how do we make sure we’re always creating safe, inclusive and diverse spaces? Listen back to interviews from earlier this season to hear from the folks who dedicate themselves to creating these spaces.

    Organizing Information

    Organizing Information

    ZeroBounce’s Brian Minick (6:14) shares his advice for ensuring security and privacy in your personal and professional digital interactions. Then, Southern University Law Center professor Marc Roark (9:53) explores the merits and potential pitfalls of information aggregation sites like Airbnb, and the University of Rochester’s Miranda Mims (15:15) explains how archivists’ “memory work” preserves institutional and cultural memory.

    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Organizing Time

    Organizing Time

    In this episode of Margins, Dr. Sam Goldstein (4:49) tells Mary Ellen Slayter and Elena Valentine why everyone has a different internal clock. Then, Elena’s husband Emilio (9:21) drops by to tell us about how time affects his work as a trader, and Dr. Chris Mullen (15:21) breaks down why “work-Iife balance” is a bunch of BS.

    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Organizing Society

    Organizing Society

    In this episode of Margins, Mary Ellen Slayter and Elena Valentine spoke with Stetson University professor Sven Smith (03:43), Fordham University professor Paul Levinson (10:44) and human rights activist Ben O’Keefe (15:06) on the forces that drive how we organize ourselves as societies and why they can be so difficult to change.

    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Organizing Ideas

    Organizing Ideas

    Organizing our ideas is a deeply complicated task. Many of us struggle to distill our thoughts into words so they can be communicated to our peers, our community and the world. In this episode we talk to three masters of organizing big ideas: media scholars Susan Jacobson and Elizabeth Marsh (05:21) and bestselling novelist Mackenzi Lee (14:18).

    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Organizing Work

    Organizing Work

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    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Organizing Space

    Organizing Space

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    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Organizing Your Life

    Organizing Your Life

    Is it really possible to “organize” your life? Jennifer Turliuk, CEO of MakerKids and author of “How to Figure Out What to Do with Your Life (Next),” discusses how you can apply design principles to find your ideal career (6:10). Then, Lara Corey and Luigi Aldon, co-founders of Smudge Wellness, share how they help people create order in their spiritual lives (14:16).

    Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast

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    Margins Season 4 Trailer

    Margins Season 4 Trailer

    What does it mean to be “organized”? In Season 4 of Margins from Managing Editor, we're digging into what that word means to all sorts of people and from all sorts of angles— none of which involve tidying your sock drawer. Our new season launches April 28. Make sure to subscribe, so you don’t miss a single episode!

    Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast

    Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe