Why a nonprofit changed its name — and avoided acronyms in the process
Changing the name of a nonprofit is tough. There’s often an affinity or long history to an organization’s name, and it’s not uncommon for an executive director to encounter at least some skepticism when proposing the switch.
Executive Director Emily Shields didn’t shy away from a name change, however. She lead the effort to update the name of her organization, from Iowa Association of Community College Trustees to Community Colleges for Iowa.
On the Nonprofit Storytellers podcast, we talk about:
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What prompted the name and brand change
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How she walked the organization through the process
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The long-term strategy behind a name change
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Why she’s avoiding acronyms — but also won’t be the “name police”
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And tips on how others might lead their nonprofit through the same process
Link: https://www.ccforiowa.org/
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Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization’s story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.
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