How Dicer.ai Transforms the World of Performance Marketing with AI: A Chat with AJ Elliott, Co-founder Dicer.ai

Summary
In this conversation, Michael Conniff interviews Sean Clifford and Pat Waters from Team Group Holdings. They discuss the impact of Name, Image, and Likeness (NIL) legislation on college athletes and the opportunities it presents for them to become entrepreneurs. They also talk about the growth of Limitless, a company focused on NIL business, and its collaboration with Strategic Sports Marketing and Sports Vault. The conversation covers topics such as locker room dynamics, the role of collectives in NIL, and the financial considerations for athletes. Overall, the conversation highlights the changing landscape of sports and the empowerment of athletes in the business world.
Takeaways
NIL legislation has provided college athletes with the opportunity to monetize their name, image, and likeness and become entrepreneurs.
The growth of Limitless, a company focused on NIL business, has provided athletes with a platform to build their brand and explore opportunities outside of their sport.
The athlete as an entrepreneur is becoming more prevalent in both college and professional sports, allowing athletes to develop their brand and find their why beyond their sport.
Collectives play a role in protecting and supporting athletes in the NIL landscape, providing opportunities for athletes to work with brands and agencies.
Chapters
00:00
Introduction and Background
01:29
Transitioning from College Athlete to Entrepreneur
03:09
Impact of NIL on Locker Room Dynamics
04:11
Collaboration between Sean Clifford and Pat Waters
07:04
Infrastructure and Growth of Limitless
08:59
The Athlete as an Entrepreneur
12:12
Differentiating in a Crowded NIL Market
14:40
Preparing Athletes for Life Beyond Sports
18:18
The Role of Collectives in NIL
21:21
The Financial Considerations for Athletes
23:47
Deals and Marketing Strategies
25:47
The Quarterback Club
27:08
Athletes' Influence in the Sports Industry
28:22
Conclusion

In this episode, Michael Conniff talks with  Sean Branagan, the Director of the Digital Media Entrepreneurship Program at the S.I. Newhouse School of Public Communications at Syracuse University. They discuss Sean's experience as an entrepreneur, the transition from traditional typesetting to digital media, the rise of social media and its impact on tech companies, and the role of AI in the media industry. Sean emphasizes the need for media companies to embrace technology and act as tech companies themselves. He also shares insights on teaching students to use AI tools responsibly and shape the future of AI.

Takeaways
The transition from traditional typesetting to digital media marked a significant shift in the industry.
The rise of social media transformed tech companies into media companies, with advertising becoming a major source of revenue.
Entrepreneurs should embrace technology and shape its future rather than resist it.
Teaching students to use AI tools responsibly and critically evaluate their outputs is crucial in the digital media landscape.
Chapters
00:00
Introduction and Podcast Overview
01:05
Discussion on Cy Newhouse and Journalism
02:06
Sean's Experience as an Entrepreneur
03:25
Typesetting Business and Transition to Digital
04:54
Transition to Internet Business
06:32
Early Search Engines and Google's Late Entry
07:49
Selling the Internet Company before the Dot-com Bubble
09:09
Buying Tech Companies and the Dot-com Bubble
10:12
The Rise of Social Media and Facebook
12:13
The Distinction Between Narrowcasting and Closed User Groups
13:09
The Impact of Social Media and the Dot-com Bubble
14:14
Inflicting Technology on Media
15:41
Tech Companies as Media Companies
17:48
The Impact of Advertising on Tech Companies
18:36
Sean's Role as a Consultant and Transition to Newhouse School
20:47
The Digital Media Entrepreneurship Program at Newhouse School
22:12
Digital Entrepreneurs in the Early Days
25:56
The Impact of OpenAI and ChatGPT on Newhouse School
26:26
Using AI Tools in Class and Teaching Students to Write
28:37
Embracing and Shaping the Future of AI
29:12
Closing Remarks and Podcast Outro

In the latest episode of The Accelerator with Michael Conniff,  Steve Charlap MD, MBA takes us on a journey into the innovative world of healthcare with SOAP Health. SOAP, which is an acronym for Subjective, Objective, Assessment, Plan,  introduces us to Jeannie, an animated character revolutionizing patient interviews using the power of AI.

Dr. Charlap, the CEO and founder of SOAP Health, begins by sharing his unique educational background, blending medicine, business, and genetics. His motivation to create SOAP Health stems from a desire to bring creativity back to medicine and address the shortcomings he observed during his extensive career.

Jeannie, the AI interviewer, emerges as the hero of this narrative, conducting comprehensive interviews with patients. But she's not just a chatbot—she's an engaging, always accessible, and sometimes funny character. Dr. Charlap boldly claims that Jeannie can significantly improve diagnostic accuracy, reduce liability exposure, cut down on no-shows, and save doctors valuable time.

The conversation takes a poignant turn as Dr. Charlap shares a personal tragedy—the misdiagnosis and loss of his brother. This heartfelt experience drives his mission to make healthcare more precise, preventing similar incidents. The business model behind SOAP Health is revealed as a Software as a Service (SaaS) subscription, with Dr. Charlap guaranteeing a tenfold return on investment for physicians who use the tool as directed.

As the discussion unfolds, the potential of AI in healthcare is explored, addressing questions of liability and the evolving role of AI in replacing certain aspects of traditional medical care. Dr. Charlap also shares SOAP Health's global initiatives, partnerships, and expansion plans, underscoring the platform's commitment to trustworthiness and precision.

This episode is a riveting exploration of the intersection between technology, medicine, and entrepreneurship. Tune in to The Accelerator for an engaging conversation that paints a vivid picture of the future of healthcare. And as Michael Conniff aptly reminds us, "Keep listening, because we'll be back with another one before you know it."

Welcome back to The Accelerator, the podcast where we unravel the secrets of startups, entrepreneurship, and groundbreaking innovations. In today's episode, we're joined by a true visionary, Allison Kent-Smith, the CEO and co-founder of Giide.

Imagine a world where your podcast isn't just something you listen to but an immersive experience that captivates both your ears and eyes. That's exactly what Giide brings to the table—interactive audio for the business world.

In this episode, Allison takes us on a journey through the evolution of Giide, a platform that seamlessly combines the best aspects of podcasts and social media feeds. It's not just a tool; it's a game-changer.

Discover how Giide is reshaping the landscape of content creation. Picture turning your regular podcast into a dynamic, visual journey. Allison breaks down the process, from uploading your audio to transforming it into a transcript and then enriching it with multimedia—images, videos, gifs, and more.

But Giide isn't just for podcasters. Major media companies like Workday and Axios are leveraging Giide for employee onboarding, creating engaging audio guides that redefine the traditional onboarding experience.

Michael and Allison also delve into real-world examples, showcasing how Giide is being embraced by big players across various industries. From marketing and communications to media podcasting and training/onboarding, Giide is proving to be a versatile tool for businesses of all sizes.

Allison's journey from the world of media, marketing, and advertising to the creation of Giide is nothing short of inspiring. Her insights into the limitations of traditional content creation methods and the need for a fresh approach led to the birth of Giide—a platform that aligns with modern content consumption habits.

So, whether you're a content creator, a startup enthusiast, or a company looking to reinvent how you communicate, this episode is a must-listen. Giide is not just a tool; it's a revolution in content creation.

Tune in now and explore the future of business content with Allison Kent-Smith and Giide.

In this episode of The Accelerator with Michael Conniff, host Michael engages in a dynamic conversation with Scott Jablonski, the founder and CEO of 77 Analytics LLC, who also has a passion for sports ventures. Scott brings his extensive experience and wisdom to the table as he delves into the world of startups and the challenges they face.

In this enlightening discussion, Scott reveals the two facets of his work at 77 Analytics – consulting and advising. He provides strategic guidance to established brands and takes on a mentorship role for budding companies in their early stages, emphasizing the importance of helping young founders navigate the complex journey of building and growing their businesses.

Scott and Michael discuss common issues that startups often encounter, including the delicate balance between optimism and pragmatism. They touch on the challenge of founders who take on too many roles and hats and the critical moment when they need to delegate responsibilities. Scott also shares stories of founders who have faced "dark clouds on the horizon" and how they can tackle these obstacles.

The conversation delves into the value of accelerators and incubators in providing startups with resources, mentorship, and access to a supportive community. Scott highlights how these programs can be a game-changer for founders looking to overcome financial constraints by offering equity and valuable industry connections.

Throughout the episode, Michael and Scott underscore the importance of founders being "Chief Solutions Officers" who constantly find creative ways to solve problems and "Chief Narrative Officers" who craft compelling stories to rally support for their visions.

As Scott reflects on his involvement with accelerators like Techstars and Skydeck, the audience gains insight into the transformative power of mentorship and the growth of startups over time. The episode captures the passionate and inspiring journey of founders and the invaluable role played by advisors like Scott.

Scott Jablonski's journey through the sports industry is nothing short of fascinating. From his roles at the NBA, NHL, and StubHub to his deep dive into sports analytics, he's seen the industry from angles most fans never get to explore. In this part of the podcast conversation, he shares valuable insights about his sports experiences.

This conversation is like a cool bridge between the sports universe and startups. The big takeaway? Be flexible, be quick on your feet, and always be ready to ride the waves of change. It's like a masterclass in staying ahead of the game, and Scott Jablonski has got some killer insights on how sports smarts can translate to business success.

Greetings, listeners! Welcome back to The Accelerator with Michael Conniff. If you've been following us, you know we love to explore the realms of accelerators, startups, incubators, and all things innovation. Today, we've got a real treat in store. Joining us is none other than Dr. Bernardo Perez Villa, the Senior Innovations Engagement Partner at Cleveland Clinic.

In this fascinating podcast, Michael and Bernardo take you on a journey through a groundbreaking study recently published in Nature Medicine Magazine. This isn't just any research; it's the result of over a decade's worth of dedication and hard work by the Cleveland Clinic team. The study delves into the remarkable potential of deep brain stimulation (DBS) to help stroke patients regain control of their movements.

But this isn't just about science – it's about time. Bernardo passionately highlights the vital role time plays in the innovation process. From the inception of abstract ideas to crafting tangible inventions and ultimately ushering in full-blown innovations, time is the unsung hero.

Intriguingly, Bernardo gives us an exclusive look into his role as an engagement partner at the Cleveland Clinic. It's all about identifying unmet clinical needs and nurturing groundbreaking solutions that can make a difference and hit the market.

And speaking of differences, the discussion takes an interesting turn into the complex world of research, invention, and innovation. Bernardo draws captivating parallels with figures like Tesla and Edison, unraveling the nuances that set these concepts apart.

But here's the heart of it all: innovation. It's all about scalability and enhancing patient outcomes while ensuring a solid return on investment. Deep brain stimulation emerges as a ray of hope, especially for stroke patients. It's a revolutionary technique that awakens dormant parts of the brain, significantly improving their quality of life.

Now, what about taking these incredible innovations from the research lab and propelling them into the bustling marketplace? It's a meticulous process involving partnerships, licensing agreements, and the creation of startups. Bernardo gives us two prime examples: Mitria, a thriving startup born within the nurturing embrace of the Cleveland Clinic, and Custom Orthopedics, which found its wings as a licensed third-party entity.

So, the big question is, how do they decide whether to keep innovations in-house or set them free to flourish elsewhere? It's a collective journey – a team discussion guided by numerous factors, even paving the way for dynamic platform solutions.

But hold on, there's more. We'll take you back in time to the early days of Bernardo, when he was working in a cozy Colorado diner. Little did he know that this humble start would lead him to his exciting role at Cleveland Clinic. It's a story that truly underscores the importance of networking and seizing opportunities to reach new heights.

Yet, our podcast isn't merely a stroll down memory lane. It's a peek into the future of healthcare innovation. In a world teeming with brilliant minds, what's on the horizon for the healthcare industry in the next five to ten years? Bernardo's insights offer a tantalizing glimpse into what's to come.

We're ever so grateful for your support, and we're thrilled to bring you this engaging discussion on the potential future of healthcare innovation. Thanks for being part of The Accelerator community!

🚀 Dive into the future of marketing on this electrifying episode of The Accelerator with Michael Conniff! Join us as we venture into the world of AI-enhanced marketing with A.J Elliott, the brilliant Co-founder and COO of Dicer.ai, a trailblazing company pioneering AI's potential to skyrocket your marketing game.

In this  episode, you'll uncover a treasure trove of insights:

🔮 Discover the wizardry behind Dicer.ai's AI-enhanced marketing services, equipping marketers with superhuman insights and recommendations to breathe new life into their ad campaigns.

🤖 Uncover the secrets of how Dicer.ai assembles a legion of AI agents, each with a unique skill, to tackle the daily grind of media buying – from scrutinizing images and videos to optimizing ad copy, budgets, and targeting.

📊 Bid farewell to the era of subjective marketing decisions! Dicer.ai empowers you with data-driven suggestions based on real ad performance, eliminating guesswork and infusing precision into your strategy.

🌟 Witness the magic of Dicer.ai crafting its own ads through AI and fine-tuning them using its specialized platform.

💰 Hold onto your seats as we reveal Dicer.ai's meteoric rise to $15,000 in monthly revenue within a mere two months, expanding its dominion to the UK and Canadian markets.

🤝 Explore Dicer.ai's symbiotic relationship with marketing agencies, turbocharging their productivity and client value, all while staying incognito or flaunting their Dicer.ai partnership.

🎭 Delve into how Dicer.ai collaborates with brands, helping them strike an emotional chord with their audience and optimizing ads for those coveted conversions.

💡 Uncover Dicer.ai's transparent pricing structure, tailored to your ad spend, and learn why it's a stellar investment that consistently delivers a jaw-dropping ROI.

🌐 Realize that in the vast landscape of marketing technology, Dicer.ai stands alone, offering a holistic solution that fuses creativity and campaign management.

Join us in this electrifying exploration where AI transforms marketing into a mesmerizing realm of data-driven success. Don't miss this opportunity to sharpen your marketing skills with insights that will reshape your strategy and drive unparalleled conversions. Tune in now! 🔥🎙️

Ever wondered about the captivating world of esports and why it's setting the global stage ablaze with excitement? Esports, short for electronic sports, isn't just about gamers battling it out; it's a dynamic fusion of entertainment, culture, and commerce, igniting the imaginations of millions worldwide, particularly among the younger generation.

Picture this: Professional video game competitions and teams, watched by throngs of devoted fans, taking center stage in a new-age arena that's changing how we define entertainment. Now, if you're as curious as we are about this phenomenon, you won't want to miss this episode of The Accelerator with Michael Conniff where we delve into the world of esports alongside Marco Mereu, the visionary CEO of M80, a pioneering esports company.

In this episode, your curiosity will be stoked as you explore:

• The Esports Universe: Discover why esports has become a global sensation, capturing the hearts of millions, especially among the younger crowd.

• Market Size and Impact: Get the lowdown on the colossal esports market and how it stacks up against traditional sports, from viewership to revenue and sponsorship.

• Crossover Athletes: Uncover how athletes from various sports are diving into esports, not just as players but as investors and advocates.

• The Entrepreneur's Journey: Follow Marco's remarkable transition from the world of law to becoming a serial entrepreneur in the gaming industry, marked by the successful founding and selling of several companies.

• Inside M80: Peek behind the curtain of M80 as an esports powerhouse. Learn how they identify, train, and support their players as contracted athletes.

• The Money Game: Delve into the intricate world of esports contracts, with some worth staggering sums, akin to transfers in European football.

• Diverse Revenue Streams: Unearth the secret to M80's revenue generation, spanning esports, sponsorships, e-commerce, digital goods, game publishing, and consumer packaged goods.

• Building Popularity: Learn how M80 evaluates player marketability and skills, leveraging their stardom to sell products beyond the gaming realm.

• The Gambling Angle: Explore the fascinating but regulated world of esports betting, and how it fits into this burgeoning landscape.

• Quest for Growth: Understand M80's relentless pursuit of "escape velocity" as they push boundaries and chart a course for future success.

• Creating Games: Get a glimpse into M80's strategy of publishing their own games, capitalizing on influencer publishing and the creator economy.

• Diverse Portfolio: Discover what sets M80 apart, as they proudly showcase a diverse portfolio of teams, games, and revenue streams.

This episode is full of fascinating insights and stories from Marco Mereu, who shares his entrepreneurial journey and his vision for the future of esports.  Tune in to listen to the full episode.

In this episode of The Accelerator with Michael Conniff, our guest is Frederick Cary.  He is a senior executive, strategic consultant, attorney, and investment banker with over 25 years of experience building global companies. He is the CEO of IdeaPros, a company that helps entrepreneurs turn their ideas into profitable ventures across various sectors.

Fred talks to Michael Conniff about his unique approach to helping entrepreneurs launch their ventures. Idea Pros charges $100,000 and takes 30% equity in exchange for providing comprehensive support and guidance to aspiring entrepreneurs who don't fit the typical startup mold. Idea Pros works with over 400 companies in 36 different verticals and plans to scale to 4,000 companies. 

Fred shares how he finds the hole in the market and fills it with innovative products or services. He also gives an example of Grunt, an app that solves a problem for the construction industry by delivering supplies from major providers to job sites. Fred emphasizes that Idea Pros is more than an advisor; it's a co-founder who does all the heavy lifting and trains entrepreneurs to be successful.

Here are key points from the conversation:

The Transformation of Failure into Success: Fred shares a story about his past failure with a company called Boxlot. They were competing with eBay in the auction industry but couldn't catch up. However, they later pivoted by developing technology to automate bidding processes, leading to a successful acquisition of their company for $125 million.

The Stress of Scaling IdeaPros: Fred discusses the stress associated with scaling Idea Pros from 400 to 4,000 companies. He emphasizes the need to adapt and restructure their approach to accommodate the overwhelming demand for their services.

The Importance of Comprehensive Market Research: Fred underscores the significance of thorough market research for startups. He highlights that many entrepreneurs fail because they don't research market demand, competition, and potential pitfalls. Idea Pros places a strong emphasis on market research as a foundational step.

Early Product Development and Pivoting: Entrepreneurs should have a clear product idea early in the process. Fred acknowledges that Idea Pros focuses on product development alongside market research. Pivoting is common and can occur based on data and market feedback.

Investor Attraction: IdeaPros helps startups attract investors. Fred stresses that successful pitches focus on demonstrating a clear return on investment for potential investors. Entrepreneurs should articulate how they plan to provide financial gains and why they are the right team to execute the vision.

Purpose-Driven Entrepreneurship: Fred discusses the importance of aligning personal purpose with business. He shares an example of a businesswoman who initially believed her business had nothing to do with her purpose. However, by examining her actions and values in the business context, she realized her purpose was to improve the lives of employees through acquisitions and growth.

Upcoming Event: Fred mentions "The Business Show" on September 20th and 21st, where he will speak to 15,000 entrepreneurs. He provides a sneak preview of his topics, including aligning purpose with business, effective pitching strategies, and the steps unicorns take to achieve billion-dollar valuations.

We are thrilled to have Brian Will in this episode of The Accelerator with Michael Conniff's podcast. Brian Will is a serial entrepreneur, a two-time Wall Street Journal best-selling author, and an industry-leading business and sales management consultant.

The conversation kicks off with Michael asking  Brian about his book The Dropout Multi-Millionaire.Brian shares his incredible story of overcoming a troubled childhood, a rebellious attitude, and a learning disability to become a successful business owner and speaker. 

The pivotal moment in Brian's journey came when he realized the value of being coachable. He emphasizes that successful entrepreneurs don't have all the answers but excel at asking the right questions. Listening and learning from others, whether it's a mentor or a coach, can significantly accelerate one's path to success.

Brian shares his experience of spending time on Necker Island with Sir Richard Branson. The experience left a profound impact on Brian. It reinforced the idea that success should be used as a platform to make a positive impact on others and the world.

The podcast also delves into Brian's own accelerator program and discusses what it takes to get into his program.

A standout moment is when Brian discusses the characteristics of companies that go from well-funded startups to achieving revenue of up to ten million dollars. He highlights four key points:

1. Strategic Business Direction: Ensuring the business idea is viable and scalable.
2. Building High-Performance Sales Teams: Recognizing the critical role of sales in any business and how to generate a healthy ROI on marketing efforts.
3. Measured Profitable Growth: Emphasizing the importance of building a company from profits rather than relying solely on external capital.
4. Understanding Your Numbers: Highlighting a common weakness among entrepreneurs—insufficient understanding of their financial metrics.

Brian also sheds light on a pivotal truth: Sales are the lifeblood of any business. For those hesitant about sales, Brian advises seeking experts or coaches to boost your team's selling prowess. He underscores that a robust sales team isn't just responsible for themselves; they're the driving force behind the entire company's revenue. So, whether you're an aspiring entrepreneur or a seasoned CEO, Brian's message is clear: Embrace sales, and you're on the path to business growth and success.

Tune in to this episode of The Accelerator and get ready to be inspired by Brian Will's journey from dropout to multi-millionaire.