How Marketers Can Ruin the Relationship With Consumers

Find out how to put your STAMP on humanized content.

I share some insights on the negative reactions consumers might have to your content.

In this issue of Marketing for Humans, find out how your competition can help improve marketing results in ways that might surprise you.

Due to a recent study by GWI, Hubspot is asking whether or not marketers should worry about the possibility that social media might be dying. Let's take a closer look at the study and ask some experts.

I share some guidance on creating a podcast that stands out in a crowed space and develops an influential connection with the listener.

Kristin Quiroz Bayona has 15 years of experience in marketing communications, filled with career success. However, when she launched her podcast, she learned that a new approach to audience connection was needed. The successful strategy was rooted in focusing on curating, growing and enriching a community. We discuss how the principles of community-centered marketing can apply to a podcasting strategy and a marketing strategy.

If marketers continue to communicate to their target audience like they're a wallet in front of a TV or radio, they're going to struggle to develop meaningful relationships with them.