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    How O.J. Simpson Changed Media & The $25B Lunchables Market

    enApril 12, 2024

    Podcast Summary

    • OJ Simpson's Impact on Media Consumption: The 'Trial of the Century'OJ Simpson's murder trial captivated the nation, with over 150 million viewers tuning in, leading to a shift towards 24/7 news coverage by cable networks and commission-free crypto trading discussions.

      OJ Simpson's impact on the media landscape was unprecedented and revolutionary. During the 16-month period from his accusation of murdering his ex-wife and her friend to his acquittal in the infamous "trial of the century," over 57% of the country, or approximately 150 million viewers, tuned in to watch the verdict being read. This was more than double the number of people who had ever watched a Super Bowl. The attention he commanded led to 24/7 news coverage by cable networks like CNN, marking a significant shift in media consumption. Additionally, the discussion around OJ's role in media also brought up the topic of Robinhood Crypto, which allows users to trade crypto commission-free and securely. The death of OJ Simpson at the age of 76 from cancer sparked renewed conversation about his impact on American media and culture.

    • The O.J. Simpson trial: A turning point in media historyThe O.J. Simpson trial, a groundbreaking event before the rise of cable news and reality TV, captivated 150 million Americans and solidified true crime stories and celebrity chaos in media.

      The O.J. Simpson trial was a turning point in media history, demonstrating the captivating power of true crime stories and celebrity-fueled chaos. OJ, a legendary college football star and NFL record-breaker, became an iconic figure through his marketing deals, including the groundbreaking Hertz campaign. This marketing phenomenon paved the way for modern celebrity endorsements and industry-leading campaigns. The trial's impact on television was significant, as Americans stopped what they were doing to watch the verdict, with an estimated 150 million people tuning in. This event, which took place before the rise of cable news and reality TV, remains the third most universally impactful televised event of the last 50 years, according to a Nielsen and Sony survey. The enduring fascination with OJ is evident in the numerous documentaries and miniseries that have been produced about him, showcasing the lasting impact of his story on popular culture.

    • The Kardashians and Humana: Intersection of Celebrity Culture and TechnologyThe Kardashians' media empire was born from their connection to OJ Simpson's trial and Humana's AI pen aims to free users from screen time, but both face early challenges with criticism and unfinished features.

      The intersection of celebrity culture and technology continues to evolve, as seen in the rise of the Kardashian empire and the release of innovative but imperfect devices like Humane's AI pen. The Kardashians' connection to OJ Simpson's trial laid the groundwork for their media empire, and now, Humana, founded by former Apple engineers, is attempting to revolutionize technology with an AI-powered pen designed for a post-smartphone world. However, early reviews have been less than stellar, with critics pointing out errors and unfinished features. Despite these issues, the concept of a device that frees users from screen time is intriguing, and the AI pen does offer some admirable features, such as projecting information onto the user's hand and allowing for note-taking without looking at a screen. The future of this technology remains to be seen, but it serves as a reminder that innovation often comes with growing pains. Companies like Humana are pushing boundaries and releasing products before they're fully ready, with the expectation that they will improve over time. Whether this approach will pay off for Humana and other tech companies remains to be seen, but it's clear that the intersection of celebrity culture and technology will continue to shape the future.

    • Product functionality and consumer health discussedProducts must perform as promised to maintain consumer trust and sales. Serving healthy meals is crucial for children's long-term health.

      The importance of product functionality and consumer health were highlighted in two distinct situations discussed in this conversation. Regarding product functionality, an influential YouTuber faced backlash for releasing an unfinished tech product with frequent errors, reminding us that a product's promise must be matched by its performance. On the other hand, Consumer Reports criticized the inclusion of Lunchables in school lunches due to their high sodium and heavy metal content, emphasizing the importance of serving healthy meals to children. In the first instance, a faulty product can lose consumer trust and revenue, while in the second, the long-term health consequences of serving ultra-processed foods in schools is a cause for concern. These discussions underscore the significance of ensuring both functionality and health in consumer products.

    • Lunchables: A Successful but Nutritionally Questionable Option for Underfunded SchoolsFrom a business standpoint, Lunchables have been successful, but their nutritional value raises concerns. Innovation in investing, such as the Invesco QQQ ETF's focus on transformative Nasdaq companies, can lead to worthwhile investments.

      Lunchables have become an attractive option for underfunded schools due to their consistency, ease of shipping and storage, and positive marketing exposure. From a business perspective, Lunchables have been a success, but from a nutritional standpoint, it may be worth reevaluating priorities. Another key takeaway is the importance of innovation in investing. Companies on the cusp of delivering transformation can make for worthwhile investments, and the Invesco QQQ ETF aims to deliver exposure to 100 Nasdaq companies leading transformative themes. Sun Bum's Daily line, with its sunscreen and skin care hybrid, is an example of a product that fits seamlessly into daily routines and demonstrates innovation in the sun care industry.

    • Study reveals surprising ROI results for nonprofit collegesIvies had the highest ROI, but public flagship universities like UGA, Purdue, and Florida offered better value than some private schools. STEM majors led to higher earnings than liberal arts colleges, and personal interests and goals should also be considered in college choice.

      The latest study by Bloomberg on the ROI of 1,500 nonprofit colleges revealed a surprising result. While Ivies, known for their prestige and high price tags, had the highest median ROI ($266,000) ten years after graduation, public flagship universities like University of Georgia, Purdue, and Florida proved to be better investments than some costly private schools. Neil and Toby, in their discussion, highlighted the University of Maryland and Brown as examples. University of Maryland had an ROI of $200,000 after 10 years, while Brown University had an ROI of $172,000. The study also emphasized that majors play a significant role in earning potential, with STEM majors leading to higher earnings than liberal arts colleges. Oberlin, which focuses on music performance, was identified as the worst investment with a mere $18,000 ROI after ten years. Overall, the study underscores the significant difference between the best colleges, like the Ivies, and the next best colleges. If one has the opportunity to attend a prestigious named school instead of a public university, the financial investment may be worth it. However, the choice of college should not be solely based on ROI, as personal interests and goals should also be considered.

    • Vietnam's $12 billion Corruption Scandal and Its Impact on Foreign InvestmentDespite Vietnam's attractive labor market and growing economy, its intense anti-corruption crackdown has created a chilling effect on foreign investment due to high-profile corruption cases like the $12 billion embezzlement scheme.

      Corruption remains a significant issue in Vietnam, as evidenced by the high-profile case of real estate tycoon Trong Mai Lan's $12 billion embezzlement scheme, which is nearly 3% of the country's GDP. Lan's complex and wide-ranging fraud involved creating shell companies and writing over 2,500 loans to herself and her associates, allowing her to own 91.5% of the bank's shares. Vietnam's intense anti-corruption crackdown, called "blazing furnaces," has led to a chilling effect on foreign investment despite the country's attractive labor market and growing economy. Meanwhile, Ryan Reynolds and Rob McElhinney's efforts to turn around the Welsh football club Wrexham from the bottom of the English football pyramid to the top serve as a contrasting success story.

    • Wrexham FC's Rapid Progression and American Investment in English FootballWrexham FC, under American ownership, is on the brink of promotion, boosting attendance and sponsorships, despite criticism. American investment in English football is on the rise.

      Wrexham Football Club, under the ownership of Ryan Reynolds and Rob McElhenney, is on the brink of another promotion, which could potentially bring them closer to the Premier League. This rapid progression, which includes a threefold increase in attendance and high-profile sponsorships, has been met with criticism regarding the team's financial investments and commercialization. Despite this, the duo's efforts to revitalize the community and the compelling narrative of their journey have garnered significant attention. English football is experiencing a wave of American investment, with over a third of the top 92 teams now owned by Americans. Wrexham's success story is just one example of this trend, as US investors continue to show interest in the sport.

    • Discussing the potential of owning a sports team, using golfer Corey Conners' performance at The Masters as an exampleThe Morning Brew team expresses excitement about the prospect of discussing sports team ownership and acknowledges the financial challenges involved

      The hosts of Morning Brew Daily, Neil, Toby, and Emily, discussed their hypothetical involvement in owning and managing a sports team, specifically referencing golfer Corey Conners' performance at The Masters Tournament. They expressed excitement about the potential of this endeavor and the possibility of it becoming a significant storyline for the show. The team also acknowledged the challenges and financial requirements of owning a team. Conners was performing well at the tournament, being 2 under and in 6th place, but was still 5 shots behind the leader. The hosts encouraged listeners to write in with their feedback and promised to continue the discussion on Monday. The show is produced by Morning Brew with contributions from various team members.

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