How purpose and presets transformed this mom blogger's Instagram feed & bank account with Sophia El'Rae

Michelle is a world class ISSA Certified personal trainer and ISSA Certified Nutritionist (CNC) who resides in Columbus, Ohio with her husband and daughter. “Michelle’s mission is to help women break free from the lies and limitations that have been placed on them both mentally and physically. With an amazing culture, and 23 minutes of high intensity weight training, she is helping women acquire many things into their lives, one of which is time. Her belief is that health and fitness should fit around your life, not your life having to fit around health and fitness. What Michelle is known for most is her ability to connect with women in a raw, authentic way in a very filtered world. She wholeheartedly believes in her mission and shows up for a live workout everyday with her community.”

In This Episode You Will Learn About:

• Michelle and how she got started in fitness, lifestyle, and wellness coaching  (2:15)
• Why authenticity trumps all when building a business online (6:00)
• What it means to “Be that woman” (8:45)
• The importance of showing up for your business, your brand, and your community (14:05)
• How busy seasons of work can effect motherhood in a surprisingly good way (15:15)
• The power of live events for your community (26:00)
• Michelle’s biggest advice for balancing motherhood with business  (32:30)
• Rapid Fire Questions (48:00)

Resources:

• The Ladies Edge
• Be That Woman Podcast
• Follow Christy on IG- www.instagram.com/christykeanecan
• MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast

Guest Bio

Married two weeks after her 19th birthday, Erin is the mother to 6 children, ages 5-13. She holds no degree. She has completed no formalized training. She doesn’t even know how to sew! And yet, she is the President and Founder of Bailey’s Blossoms, a multi-million dollar children’s e commerce clothing line, and Peyton Bre, it’s sister brand for tweens and teens. 

With a love for mentorship and coaching, she’s the creator and host of the “Conquering Chaos” podcast and is dedicated to developing a community of individuals who believe that business and motherhood (parenthood) are NOT enemies. She’s the woman who refuses to take “no” for an answer. The woman who sees opportunity where others see failure. And the woman who is determined to help EVERY (man and) woman recognize their potential and find fulfillment in leading a life of balance.

In This Episode You Will Learn About:

• Erin and her background  (1:30)
• How Erin started her business with no formal training or degree (6:55)
• Erin’s experience getting kicked off of Etsy (I did not even know this could happen) (19:00)
• Growing and scaling to a 7 figure business (27:45)
• How social media has helped to grow Bailey’s Blossoms and Erin’s SM marketing strategy (32:35)
• How she managers her business and life with 6 kids with NO CHILDCARE (40:00)
• Erin’s biggest tip for someone who has a dream of starting a business  (46:46)
• Rapid Fire Questions (48:00)

Resources:

• Shop Bailey’s Blossoms
• Follow Erin on IG- @erinehooley
• Conquering Chaos Podcast
• Follow Christy on IG- www.instagram.com/christykeanecan
• MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast

Youtuber & podcast host Meredith Marsh is one boss mama who has a passion for helping other create impact with video content. 

In This Episode You Will Learn About:

• Who Meredith is and how she got started in video content creation (1:30)
• How to repurpose written blog content into video (5:00)
• How video yields connection & community (6:30)
• How to get started & the 3 things you need to know about YouTube (7:35)
• YouTube community, collaboration, and the algorithm (15:10)
• Meredith’s 5 Tier Filter for YouTube success (19:00)
• The importance in creating videos that solve a problem for others (26:00)
• The importance of consistency & time management on YouTube (27:20)
• Rapid Fire Questions (and the best gear for video) (38:00)

Resources:

• Follow Meredith on Instagram - http://instagram.com/vidpromom 
• VidProMom Podcast - http://vidpromom.com/podcast
• VidProMom Blog - http://vidpromom.com
• VidProMom YouTube Channel - http://vidpromom.com/youtube
• Facebook Group - Video for Bloggers & Content Creators http://facebook.com/groups/videoforbloggers
• Video Pursuit Society – (waitlist) videopursuitsociety.com 
• Socialvideoblueprint.com - tips and layout ideas for repurposing video content so you can reach way more people without spending way more time editing videos
• 5-Tier Framework - vidpromom.com/framework - 5-Tier Framework for attracting new subscribers and foster an engaging community of loyal fans on YouTube
• Follow Christy on IG- www.instagram.com/christykeanecan
• MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast

Lauren Vandiver Green is an inspiring fashion and travel blogger who calls the shots when it comes to brand deals and negotiations that work for her busy life as a mom. I was so excited to learn all about how Lauren builds relationships with brands to bring home 5 figures a MONTH in exciting partnerships. 

In This Episode You Will Learn About:

• Why blogging and social media are so great for moms (2:00)
• Who Lauren is and how she got her start in blogging (3:28)
• how instagram has changed in the last 5 years in terms of the platform AND how brand collaborations work (7:30)
• Lauren’s process for working with brands (and her NUMBER ONE TIP for others looking to do the same) (16:30)
• The power of building relationships with brands for long term partnerships and success (20:30)
• The importance of professionalism and negotiation in your social media business (21:26)
• How Lauren finds brand deals (pitching vs. brands reaching out) (23:40)
• The evolution of an IG husband (if your husband rolls his eyes every time you ask him for a photo, then you will want to listen!) (26:00)
• LIKEtoKNOW.it and affiliant income (27:50)
• How to grow with your audience on social media (32:15)
• Lauren and Christy’s Disney collaboration dream (37:28)
• How Lauren has been able to travel and cruise the world for free (41:30)
• How bloggers utilize their own equipment as well as photographers for brand work (45:30)
• Rapid Fire Questions (49:00)

Resources:

• Follow Lauren on IG 
• Shop Lauren’s presets
• Follow Christy on IG- www.instagram.com/christykeanecan
• MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast

If you are a small business or influencer then you do NOT want to miss today’s episode with Britney Verta, the mom boss behind the childrens’ boutique clothing brand Poppy Laurel. Britney and I break down the barriers between brand and influencer relationships in this raw and honest conversation!

In This Episode You Will Learn About:

• Who Britney is and what it takes to start a clothing brand (2:45)
• The extra effort and are that goes in to running a small business (7:00)
• How Britney finds influencers to work with (8:45)
• Being “burned” by influencers in a collaboration (14:25)
• Professional courtesy and what to do when a brand collaboration is not working out (18:25)
• The importance of contracts and deadlines in a partnership (19:20)
• Setting up realistic expectations to set up a collaboration for success (22:00)
• How to respond to a brand who reaches out for work in exchange for free products (22:45)
• The importance of follow up (26:30)
• Why free product posts are essential in influencer growth when starting out (31:31)
• Why it is ok to say no and respectfully decline (36:43)
• The value of content (and how to work with brands if you don’t have followers and reach (42:40)
• The important takeaways from this conversation (48:30)

Resources:

• Follow Poppy Laurel on Instagram
• Shop Poppy Laurel  Use the code MIPINSIDER for 20% off! Thank you Britney for that kind offer!

In today’s MIP Mini, we are continuing the conversation on pitching! Find out exactly what to include in a pitch email for brand collaborations, partnerships, and sponsorships for your instagram, blog, youtube channel, podcast etc!

Follow Christy on IG- www.instagram.com/christykeanecan

Join the MIP Insiders group on FB- https://www.facebook.com/groups/themommyinfluencerpodcast 

We are continuing our conversation on PITCHING and this episode with Miranda Tamaska is jam packed with tangible tips to convert your pitches in to yeses!

In This Episode You Will Learn About:

• Who Miranda is and how she started her Instagram with a goal of intentional growth (5:35)
• How Miranda got started with pitching brands (9:45)
• How she gained the confidence to pitch (14:00)
• If it is better to pitch via email or DM and how to find brand contacts (16:05)
• Miranda’s top secret tip to find brand contacts (18:30)
• What to include in a pitch email (19:40)
• Why Miranda doesn’t include a media kit or rate in a pitch email (22:56)
• How to continue the conversation regarding money after a brand responds (27:25)
• Miranda’s feelings on working for free (29:20)
• Miranda’s thoughts on Pitch Courses (36:15)
• If blog posts are still relevant for brand pitches (40:40)
• How to determine your rates for sponsored partnerships (42:45)
• Miranda’s rapid fire response questions (52:25)

Resources:

• Follow Miranda on Instagram
• Miranda Southern Blog

Basic Pitch Series Part One: How to find ANY brand contact to land your dream collaboration. In today's episode, learn tips on how to find any brand contact in order to land the brand deals you deserve! If you are interested in social media marketing, influencer marketing, blogging, and collaborations- you won't want to miss this show!

In This Episode You Will Learn About:

• Who Pat Flynn is and how he built an online Smart Passive Income empire after being laid off from his dream job (2:50)
• How to create Smart Passive Income in your life (7:25)
• How Smart Passive Income allows flexibility to spend more time with your family or creating new business opportunities (9:30)
• Pat’s inspiration for his new book Superfans and how to create Superfans in your own personal brands and businesses (16:45)
• A big time inside tip from Pat Flynn on how to make a huge impact to build Superfans (20:00)
• How to switch your mindset to allow yourself to have “fans” (25:20)
• Pat’s answers to my rapid fire questions (27:00)

Resources:

• Smart Passive Income website
• Preorder Superfans before August 13, 2019 to receive the FREE audiobook

I am so excited to announce that our third child and baby boy, Ronan James, was born 7/29/19 via my second VBAC (vaginal birth after cesarian) delivery! As a special bonus episode, today I am sharing his birth story! Special thank you to the labor and delivery & postpartum nurses at SPAH. Thank you to Dr. Goldstein :)

Follow Christy on IG- www.instagram.com/christykeanecan

MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast