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    How Spotify picks its winners

    enJune 27, 2024

    Podcast Summary

    • Power dynamics in music industryEconomist Ray Dalio emphasizes the importance of treating each other well in dealing with challenges, while the debate around payola on Spotify is a metaphorical representation of power dynamics, but technically it doesn't apply to streaming platforms

      There have been reports of an unusual phenomenon on Spotify where the same song, "Espresso" by Sabrina Carpenter, keeps playing after every song regardless of the user's preferences. This has led to speculation of payola or "Spotifyola," where labels are allegedly paying for the song to be promoted. However, economist Ray Dalio emphasizes the importance of how we treat each other in dealing with challenges, such as economic issues like inflation. Inflation, which has been a significant concern, is not fully understood and is not solely controlled by the Fed. The debate around payola on Spotify is a metaphorical representation of the power dynamics in the music industry, but technically, it does not apply to streaming platforms as they operate differently than traditional media.

    • Music AlgorithmsMusic algorithms like collaborative filtering and the snowball effect on Spotify contribute to the popularity of certain songs and artists, but the ethics of artists paying for increased visibility raises concerns.

      The popularity of certain songs or artists on streaming platforms like Spotify can be attributed to their recommendation algorithms, specifically collaborative filtering and the snowball effect. These algorithms serve users songs that other users with similar musical preferences are engaging with, leading to a feeling of ubiquity for certain songs. The case of Sabrina Carpenter and her song "Espresso" becoming popular on Spotify is an example of this. However, the distrust in the music industry and speculation of industry plants or manipulation can sometimes overshadow the explanation of algorithmic recommendations. Spotify has a program called Discovery Mode, where artists can pay to have their songs promoted, which has raised ethical concerns. The transparency of how these algorithms work and the extent of artists' ability to pay for increased visibility is a gray area.

    • Spotify artist dealsArtists may forfeit streaming profits for recommendations and visibility on Spotify, raising questions about fair competition and transparency

      The relationship between Spotify and artists, particularly those who are less established or unsigned to major labels, raises questions about fair competition and transparency. The practice of artists forfeiting potential streaming profits to secure recommendations and visibility on the platform could theoretically be considered a form of undisclosed advertising in the future. However, it's important to note that the specifics of deals between labels and artists are confidential, and there's currently no law against this type of arrangement. The potential for regulatory intervention, such as the Federal Trade Commission (FTC) counting this as an example of undisclosed advertisements, is a possibility but seems unlikely to be a high priority. Ultimately, while there may not be a clear reason to be mad at Spotify based on this information alone, the lack of transparency in these deals could lead to concerns about fairness and equal opportunities in the music industry.

    • Music Industry RoyaltiesThe music industry is experiencing a dispute between streaming platforms and music publishers/songwriters over fair royalties, with Spotify allegedly misclassifying subscribers and lowering royalties for creators

      It's essential to understand the origin and production methods of our food, whether it's sustainably farmed or wild-caught, to make informed choices as consumers. In the case of music, it's crucial to acknowledge the complexities behind streaming platforms and the ongoing debates surrounding fair compensation for creators. For instance, the music industry is in the midst of a dispute between streaming giants like Spotify and music publishers and songwriters over royalties. Spotify, with its large user base, has introduced bundled subscriptions, which allegedly misclassifies music subscribers as bundled customers, leading to lower royalties for creators. This situation highlights the need for transparency and fair compensation in the music industry. As consumers, we can stay informed and support initiatives that prioritize the rights and fair treatment of creators.

    • Spotify bundling practicesSpotify's bundling practices have led to potential losses of over $150 million for songwriters this year and could increase next year, due to historical laws and manipulation of bundles by the company. A complaint has been filed with the FTC and six consumer advocacy organizations, and a request has been made to Congress to change the law.

      Spotify's recent changes have led to potential losses of over $150 million for songwriters this year, and even more next year, due to the company's questionable bundling practices. This situation arose because of a historical law from 1909 that determines songwriter royalties through a small, unknowable government outfit called the copyright royalty board. The board's rules allow for bundled products with different pricing, but Spotify is manipulating this by creating bundles that customers did not choose. This issue has led to a complaint being filed with the Federal Trade Commission (FTC) and six consumer advocacy organizations, as well as a request for Congress to change the law to give songwriters more control over their licensing.

    • Streaming services vs Music IndustryArtists have limited options to negotiate with streaming services, while publishers are required to license their songs, leaving a power imbalance in the music industry's relationship with streaming platforms.

      Record labels, represented by artists, operate in a free market and have the power to negotiate with streaming services like Spotify. However, for songwriters and music publishers, the law requires them to license their songs, leaving them with limited options. Spotify's recent change in pricing structure for its users has sparked controversy, with many feeling coerced into accepting the new terms. The music industry's reliance on streaming services as their primary source of income makes it a challenging situation for artists to take a stand against them, even if it means sacrificing their own economic interests. While some high-profile artists like Neil Young and Joni Mitchell have taken a stance, it remains a difficult decision for most. Spotify argues that bundling services will attract more subscribers and ultimately result in more revenue for publishers. The ongoing debate highlights the complex relationship between streaming services, artists, and the music industry.

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