How to do content distribution the right way: Ross Simmonds

Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more. To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.' Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual beings in the Kailash and about time and space. This episode has everything that you need to experience including spirituality, fear, excitement, and wisdom. Hope this conversation stays with you just as it did to me. 0:00 - Introduction 2:15 - The surprising lighter side of Aghoris 5:20 - Who are aghoris? 13:55 - About Aghori part 2 15:20 - Practices of Aghoris 17:30 - What is Shivatva or Shiva Tattva 21:05 - Characteristics of Aghoris 22:15 - About Mayur's Guru 25:49 - How does one get a guru? 31:05 - Meeting the guru for the first time 33:20 - Can gurus be 1:many? 40:10 - The Kailash Manasarovar experience 43:00 - The chant at Mount Kailash 45:20 - The transformation that happened at Kailash 48:00 - The unlocking of creativity 49:39 - Encounters with the aliens 53:15 - The change after returning from Kailash 57:36 - The funny anti-aging story 1:03:55 - The scent of previous births 1:09:13 - Are you ready for monkhood or sanyas? 1:15:35 - Concept of ‘time’ & spirituality 1:18:50 - Can you spiritual and also be materialistic? 1:26:25 - How are Aghoris and Naga babas different? 1:37:50 - What is enlightenment? 1:43:28 - How to assess where we are spiritually? 1:46:39 - Last thoughts & chanting 1:50:07 - End of the podcast episode

In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way. ➡️ Key Topics in this episode 00:00 - Intro 00:06 - Sincere thanks for the welcome of the first episode 01:20 - Despite the economy, don't take a transactional approach 03:45 - The misunderstanding of what gratefulness means

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base

In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on: 1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing 2. How should you identify your optimal price strategy? What is step one? Two? Three? 3. What drives pricing design? 4. In value-based pricing, how do you determine value? 5. Difference between pricing metrics and value metrics, and a lot more...

In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and approach of mapping content in your partnership game 2. The role of content committees in creating content for partnerships 3. Key people to be involved while building partnerships 4. The give-first approach to partnerships 5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key factors discussed in the episode include: 1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful? 2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to include in a marketer's onboarding 4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai? 5. How does a marketer become the voice of the customer internally? What does it truly take?

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...