How to Give Your Brand a Refresh For 2023

This episode was actually inspired by Kevin Finn he’s written a book and been voicing his own thought and knowledge on brands, branding and design. Do you really know what a logo is all about? Everyone starting a small business knows they need something to represents who they are at a glance aka a logo. But, do you really understand the fundamental difference of a brand a logo? Everyone usually heard the good old saying your logo is not your brand? Then what is it? In today’s episode I’ll be discussing all things logo’s.

Questions are great but what happens when you just can answer them?! Then they become this big source of frustration especially when it comes to building your brand. Like when people ask what are your brand values? How do you want your brand to be perceived? All great questions but how are you suppose to know the answer to them. The truth is sometime you won’t know the answers to these off the top of your head. If you’re doing it by yourself with no to discuss ideas, you end up just feeling a bit stuck and unsure how to move forward. In today’s episode I’ll take you through six fun and effective exercises that can help you answers those loaded brand questions. 

Why are we so hell bent on making everyone feeling like you need to priorities speed instead of intentional and sustainable growth. In today’s episode I’ll be discussing how slow growth within a small business is a positive thing and a much more realistic journey. You deserve to stop mentally punishing yourself for not being ahead of the game at the same stage as so and so is within their small business and instead enjoy the journey. Make sure you listen to this whole episode, because I’ve got useful ways to reframe they way you view your growth within business that have helped me immensely.

In todays episode I want to share with you how to find your ideal customer - the essential things you need to know about them to mould a brand that fits like a glove. I know you’ve been working hard at your Ikea desk, you deserve to have a brand that truly feels like home to your ideal people, as well as helping you too confidently and comfortably sell to them and cash in on being 60% more successful!  

Be spotted within your industry, everyone wants to be different but do achieve this ? In today’s episode I’ll take you through a key step in building a brand that sets you apart. Because if we look and feel like another brand or even a water down version of an already established existing brand. Leading your customers to struggle to choose you over them. 

Does your brand feel outdated after 6 months? Do you want to have a brand that feel like it never goes out of style and still feels just as valuable and current today as it did the day you had a built? Yeah of course you do! Today I'm going through a few ways to build and edit your brand to help you stay consistent but fresh to your ideal people. 

Today I take just under 15 mins to discuss three thing that i've decided was no longer working for me in my business. We usually start our one-woman led businesses due to a specific passionate, this means we tend to skim over a few details. And don't think past the services and the products you want to sell. In this episode I share how to gain clarity around how you want to run your business.  

In todays episode I share three of my most beneficial tips when it comes to moulding your brand look. Developing a brand aesthetic can be a tricky thing to get your head around. Even I can get confused in the mist of develop a client brand but with these three tips  under my designer hat I like to think I always reach the best outcome for client and brand. So whether you're new to brand design or currently DIY your own here's some much needed help to keep you on track to design the perfect brand look for you and your people. 

We all know that building an intentional brand identity can help ones businesses to stand-out and get noticed. You’ve got the skills and experience to offer these wonderful services and or product to your people, and deserve to actually get noticed for it all. But, since working with one-women led businesses there’s more to branding than just wanting to stand out. 

Today I discuss why small design tweaks and aren't usually the best way to invest your money into your brand. I explain a resent personal experience with a client and how you can better serve a client that wan to design changes better with be open and honest to what they need to ease their daily branding struggles. Sometimes a quick fix isn't best decisions for small businesses.