How to Harness the Power of AI for Your Book Marketing Success - BM404

Is your book the beginning or the end of your entrepreneurial journey?

In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. 

She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.

Here's what stood out:

• Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.
• Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.
• Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.

For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.

Download  Margie's "20 Ways to Generate Income with Your Signature Talk" 

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Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Want to boost your book sales using the power of podcasts?
Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.

Key takeaways include...

• Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.
• Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and captivates.
• Post-Podcast Strategy: Maximize the impact of your podcast appearance by promoting it proactively. Use your own platforms to reach more people and keep listeners engaged.

Grab your copy of Susan's special resource:  A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene.

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Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Want to unlock your creative potential to unleash your authentic voice?

In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out:

• Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the world," to encourage authentic expression.
• Therapeutic Writing: Emphasizing writing as a way to heal, helping writers reflect on their past and envision a brighter future.
•  Inner Journey to Empowerment: Looking inward helps overcome fear, builds courage, and leads to personal growth and change.

For authors wanting to discover their authentic voice and harness the power of their stories, listen to Jennifer's invaluable insights.

Connect with Jennifer

Jennifer's 5-step process in more detail:
"Want to Feel More Authentically You?"

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Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons.

Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition.

Key takeaways include...

• Elevating Reputation: Use referrals, impactful reviews, and video marketing to establish authority.
• Strategic Marketing: Replace erratic efforts with consistent, strategic actions for sustained success.
• Social Media Mastery: Opt for platforms that build genuine connections without over-posting.
• List Building: Implement strategies for cultivating an eager audience.
• Learning from Mistakes: Reflect on the "Google Plus" failure to understand the value of owning your audience.

This episode offers a wealth of actionable advice and proven tactics, guiding authors to maximize their book's potential and step into the spotlight.

Check out Virginia's Master Training: From Unseen to Unforgettable 

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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How good are you at marketing yourself?

Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." 

Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. 

Key takeaways include:

• Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.
• Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.
• Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.
• Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.

And, a whole lot more...

Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level.

Key insights include...

• The significance of writing an incredible book as a marketing technique
•  Strategies for generating lead magnets and creating communities
• Tips for reaching out to journalists and podcasters for interviews

And much, much more...

Tune in now, so you don't miss out on Kevin's invaluable advice!

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. 
Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales.

Key takeaways:

• Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks.
• Triumph Over Setbacks: Susan shares her "David and Goliath" story of persuading a publisher to press on with her book post-9/11, showcasing her resilience and the power of advocacy.
• Bulk Sales Strategy: How an unconventional approach to book marketing paid off. Susan's strategy to sell books in bulk led to selling half a million copies to a single company, emphasizing the importance of knowing your audience and leveraging strategic partnerships.

Advice for new authors: Don't give up. It's all about trial and error, staying dedicated to your message, and nurturing your book like a seed in a garden. Growth is guaranteed!

Register for Susan’s free masterclass “How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You.”

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Do you dream of making your book a huge success? Don't let marketing challenges hold you back! 

Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph.

What you'll takeaway is how to...

• Pin down what you want readers to remember; it's your key to broader marketing.
• Think outside the book sales box—workshops, talks, and courses can also drive revenue.
• Analyze what's working in your current marketing and amplify it.
• Direct your marketing muscle to the platform where your readers hang out the most.
• Grow an email list; it's a vital tool for reaching your audience.

Tune in and transform these insights into your marketing breakthrough!

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Are you curious about the power of AI in book marketing? 
Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” 

Here are some valuable takeaways:

• Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you.
•  Have a marketing persona identify your target audience by asking it detailed questions. AI can niche down your audience in minutes!
•  Verify factual information from AI as it can sometimes be inaccurate. Cross-check facts using multiple AI tools. 
•  Provide AI with instructions on your preferred writing style and word choices to get higher-quality content.
•  Experiment regularly with AI to discover new ways it can assist your marketing. You have to try it to see the possibilities!

Expect practical, actionable insights for using AI to elevate your book marketing. Tune in and prepare to be inspired!

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events.

Here are three key takeaways you don't want to miss:

1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience.

2. Supercharge Your Webinar Offers: Learn how to craft irresistible offers, boost value, address objections, and increase conversion rates. Jon shares all the insider tips.

3. The Power of Listening: Understand buyer behavior and gather insights to refine your marketing and sales strategies. Jon highlights the significance of listening to and learning from your audience.

Don't miss out on more insights and a special bonus to take your webinar game to the next level. Tune into the full episode now!

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Let's brainstorm the best ways to help you sell your book in bulk!
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