How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou

Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system!

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Takeaways

Set clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content.
Realize that a one and done strategy is not effective in podcast guesting.
Develop a system for podcast guesting that includes three stages: before, during, and after the interview.
Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience.

Chapters

00:00 Introduction
00:28 Goals of Podcast Guesting
01:25 Realization of One and Done Strategy
02:23 Building a System for Podcast Guesting
03:50 Three Stages: Before, During, and After
05:15 The Power of After the Interview
06:13 Developing Content from the Recording
07:39 Collecting and Filing the Recording
08:09 Editing the Recording
09:09 Setting Standards for Video Clips
11:02 Distributing the Video Clips
13:55 Engaging with Podcast Hosts and Network
15:22 Benefits of a Systematic Approach
16:05 Conclusion

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Do you ever feel like you're fighting an uphill battle with your podcast? How about the feeling that you're never gaining any substantial traction? If you're not seeing the results you expected from your podcasting efforts, it's time to make a change! In this episode, Chase Neely explains how you can break your podcast out of stagnation and into a position of thriving. Get ready to learn how to improve and reinvent your podcasting strategy to position for a huge response!

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Takeaways

Take a 30,000-foot view of your podcast to identify areas for improvement.
Adopt a mindset of improving or inventing until you get a huge response.
Rethink your podcast strategy and software to optimize growth and reduce costs.
Focus on incremental improvements to have a compounding effect on your podcast's growth.

Chapters

00:00 Introduction and Background
01:11 The Importance of Taking a 30,000 Foot View
03:08 The Mindset Shift: Improve or Invent for a Huge Response
04:36 Case Study: Doubling Downloads and Cutting Costs
08:22 Innovating and Testing for Growth
09:21 The Power of Incremental Improvements
10:49 Summary and Call to Action

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Do you feel lost in the crowd with so many people guesting on podcasts these days? Do you worry that you're just another voice on another podcast? There's something you can do to ensure this isn't you! In this episode, John Duffin explains how you can become an iconic podcast guest who leaves a lasting impression. By focusing on the fundamentals, you'll become a more confident speaker that listeners want to work with. Get ready to optimize your communication skills and "wow" listeners!

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Takeaways

Authenticity and differentiation are key in delivering a message that sets you apart.
The Navy SEAL's Body of Evidence Technique, a breathing technique coupled with a mindset, can help center yourself and overcome fear and imposter syndrome.
Preparation is crucial for effective communication as a host or guest on a podcast.
Avoid fillers and up-speak by staying focused in conversations and using your authentic voice with confidence and engagement.
Sit up, use your authentic voice, and maintain good body language to enhance your communication during podcast episodes.

Chapters

00:00 Optimizing Communications by Leveraging Your Voice
01:12 The Arc to Authenticity
02:03 The Navy Seals Body of Evidence Technique
06:14 Preparation is Key
08:43 Avoiding Fillers and Focusing on the Conversation
11:07 Avoiding Up-Speak
14:27 Game Day Physicality
16:50 Getting Your Message Received

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Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!

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Takeaways

Social media should be used to build a community around your podcast, not just for self-promotion.
Understand your audience and tailor your message to each platform.
Use the four post strategy to create a variety of content that engages and attracts listeners.
Focus on building relationships and having conversations with your audience.

Chapters

00:00 Introduction
00:42 The True Intention of Social Media
02:11 Understanding Your Audience
03:08 Different Platforms, Different Strategies
05:04 The Four Post Strategy
08:02 Building a Community
09:27 Actionable Posts
11:48 Conclusion

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Podcast guesting has become the most valuable form of content marketing and relationship building. As a result, getting booked has become hyper-competitive, and getting a return on investment from guesting is growing in complexity. But this doesn't have to be the case for you! In this episode, Beate Chelette explains 3 ways to gain a greater return on investment from podcast guesting. Get ready to take control of your podcast guesting in innovative ways to yield extraordinary results!

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Takeaways

Podcast guesting is a powerful growth strategy for businesses.
Consistency and alignment with the host's audience are key to successful podcast guesting.
ROI and monetization should be considered when investing in podcast guesting.
Building relationships and partnerships through podcast guesting can lead to new opportunities.

Chapters

00:00 Introduction and Overview
02:20 Secret #1: Podcast Guesting as a Growth Strategy
06:09 Secret #2: ROI and Investment in Podcast Guesting
09:02 Secret #3: Maximizing the Power of Being a Podcast Guest
13:44 Conclusion and Call to Action

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If you've ever interviewed a guest on a podcast about their life and work, you know that interview is far more than an innate ability; it's a challenging skill to master! In this episode, former journalist and long-time podcaster Michael Ashford explains how to master your interview technique to create powerful conversations that listeners want to listen to on repeat and share with their friends. Get ready to excel as an interviewer and create content that listeners will want to binge!

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Takeaways

Approach interviews with a curious mindset rather than assumptions and opinions.
Avoid asking lengthy questions and focus on asking shorter, more to-the-point questions.
Take notes during the interview and refer back to interesting points for follow-up questions.
Listen to oneself and analyze interviews to identify areas for improvement and celebrate successes.
Master the art of the interview by clarifying, interrupting sparingly, giving space, and tying up loose ends.
Find your own interviewing style that reflects your show and preferences.

Chapters

00:00 The Worst Question I Ever Asked
02:08 What Went Wrong in the Interview
03:56 The Issue of Lengthy Questions
05:25 Basics of Interviewing
07:18 Mastering the Art of the Interview
08:14 Preparation and Patterns
09:14 Clarifying and Flowing Between Questions
10:13 Interrupting and Giving Space
11:42 Silence and Tying Up Loose Ends
13:36 Finding Your Own Interviewing Style

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Whether you're a podcast guest or podcast host, gleaning insights into the future of podcasting and where the industry is heading is an essential part of your podcasting journey. In this episode, Alex Sanfilippo is joined by podcasting influencer Chris Krimitsos, who shares what he's seeing happen in podcasting right now, along with his predictions for the future of this great medium. Get ready to learn what you need to do to continue to succeed in podcasting on either side of the microphone!

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Takeaways

Podcasting started as a pure medium with no corporate involvement but has now grown into a vibrant and supportive community.
Podcasters should be aware of the different platforms and the importance of owning their RSS feeds to protect their content.
Community plays a crucial role in podcasting, providing support, education, and networking opportunities for podcasters.
The future of podcasting includes consolidation of tools and software, as well as the potential for AI tools to replace niche players.
Podcasting offers unique opportunities for monetization, with host-read ads and loyal listeners.

Chapters

00:00 Introduction and Appreciation
01:49 Building Community in Podcasting
02:13 Past of Podcasting (2015)
03:08 Early Origins and Monetization
04:33 Podfest and Growing Podcasting Community
07:17 Present State of Podcasting
08:43 Importance of Community in Podcasting
10:05 Different Platforms and RSS Ownership
12:30 Regulations and Protecting Podcasting
13:48 Consolidation of Podcasting Tools
15:36 Podfest and Building Community
18:17 Importance of Community for Podcasters
19:41 Shift in Podcasting Tools and Software
24:01 Future of Podcasting at the High End
26:18 Monetization and Advertisements
27:42 Future Growth and Integrity in Podcasting
30:09 Podcasting's Loyal Listener Base
31:07 Closing Remarks and Appreciation

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As podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and skyrocket your impact and influence!

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Takeaways

Shift your focus from quantity to quality in podcasting.
Align with your why and think about who you serve.
Join a community of like-minded, quality-first creators.
Stay consistent and avoid compromising quality.
Consider repurposing content to maximize its impact.
Articulate the pain point your podcast solves in a few words.
Measure the success of your podcast by its shareability.
Engage with your listeners and make adjustments based on their feedback.
Have a lot to share about your podcast in various contexts.
Test the quality of your work and ensure it withstands scrutiny.
Produce higher quality content to achieve better results.

Chapters

00:00 The Quantity Mindset
01:06 Shift from Quantity to Quality
02:03 The Shift in Social Media
03:23 Quality Over Quantity in Content Creation
04:19 The McLaren Analogy
05:15 Podcasting is Like Taking the Stairs
06:14 Finding Your Capacity
07:11 Consistency is Key
09:04 Joining a Quality-Focused Community
09:58 Repurposing Content
11:48 Articulating the Pain Point
13:13 Getting Your Quality Right
14:38 Testing the Quality of Your Work
15:02 Producing Higher Quality Content

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In this episode, Brandon Turner shares his experience as the creator and host of one of the world's largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he's been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he's learned and what he's doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host!

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Key Moments:
00:00:16 - Introduction
00:02:13 - Leaving BiggerPockets
00:03:50 - Transitioning as a Solo Podcaster
00:06:19 - Podcasting as a Business
00:08:47 - The Why Behind A Better Life
00:15:17 - Openness to Pivoting and Following Market Demand
00:17:38 - Self-Discipline and Accountability
00:22:56 - The Importance of Tracking and Accountability
00:24:06 - Surrounding Yourself with the Right People
00:26:45 - Quick Hacks for Goal Setting
00:28:09 - Overcoming Procrastination
00:30:41 - Staying Focused on Success Island
00:33:42 - The Importance of Consistency
00:34:47 - Book Recommendations for Podcast Guests and Hosts
00:36:30 - Brandon's Insights on Podcast Success


Timestamped Summary:

00:00:16 - Introduction
 They discuss Brandon's background and his transition from real estate to podcasting.

00:02:13 - Leaving BiggerPockets
Brandon explains why he decided to leave the BiggerPockets podcast after a decade of hosting.

00:03:50 - Transitioning as a Solo Podcaster
Brandon reflects on the challenges and uncertainties he faced when transitioning from a co-host to a solo podcaster.

00:06:19 - Podcasting as a Business
Alex and Brandon emphasize the importance of treating podcasting as a business, regardless of the topic or niche.

00:08:47 - The Why Behind "A Better Life"
Brandon explains the reason behind his pivot to his new podcast, "A Better Life."

00:15:17 - Openness to Pivoting and Following Market Demand
Brandon highlights the importance of being open to the market's feedback and adapting accordingly.

00:17:38 - Self-Discipline and Accountability
Brandon shares a story about his struggle with self-discipline and how having someone hold him accountable helped him make progress.

00:22:56 - The Importance of Tracking and Accountability
Tracking progress and having accountability are essential for staying motivated and achieving goals.

00:24:06 - Surrounding Yourself with the Right People
Surrounding yourself with people who make the impossible seem achievable is crucial for personal growth.

00:26:45 - Quick Hacks for Goal Setting
Having the support of loved ones is important for goal achievement.

00:28:09 - Overcoming Procrastination and Shiny Object Syndrome
Procrastination often stems from a pattern of breaking commitments in other areas of life.

00:30:41 - Staying Focused on Success Island
Many people get distracted by new trends and opportunities, which can lead to a lack of focus and procrastination.

00:33:42 - The Importance of Consistency
Brandon uses the analogy of going to the gym to emphasize the importance of consistency in podcasting.

00:34:47 - Book Recommendations for Podcast Guests and Hosts
Alex asks Brandon for book recommendations for podcast guests and hosts.

00:36:30 - Brandon's Insights on Podcast Success
Brandon shares his insights on podcast success based on his experience with Bigger Pockets and The Better Life show.

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Your email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers!

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Key Moments:

00:00:15 - Introduction
00:01:47 - Types of CTAs
00:03:58 - Importance of Consistent and Strategic CTAs
00:06:19 - Leveraging Podcast Guest Spots
00:09:35 - Choosing the Right CTA for Timing

Timestamped Summary:

00:00:15 - Introduction
Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth.

00:01:47 - Types of CTAs
Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content.

00:03:58 - Importance of Consistent and Strategic CTAs
Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement.

00:06:19 - Leveraging Podcast Guest Spots
Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest.

00:09:35 - Choosing the Right CTA for Timing
Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels.

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