How to become a customer-centric business - and why it matters, with Chris Hood
If you have a customer-centric business, it means your customers are at the heart of everything you do.
And this is a good thing because happy customers equals a thriving business.
But sadly, many small businesses struggle to make this happen beyond their team members on the front lines.
And this is a problem since customer satisfaction is crucial to your success.
So what do you need to do to make your business truly customer-centric?
What exactly does being customer-centric entail?
And how can you encourage this mindset across your entire organization?
In this episode, our guest Chris Hood offers actionable advice on building a customer-centric business. He shares how to implement it in your business to help it grow financially healthy and successful in the long run.
Chris is a keynote speaker, strategist, and thought leader in customer-centric cultures, artificial intelligence, and innovation.
He boasts over three decades of experience in business development and is the author of 'Customer Transformation,' where he provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy.
As the Founder and CEO of Synsible AI, Chris spends his time helping businesses leverage AI and reach 10x thinking.
We discuss:
02:07 - Developing a customer-centric environment in your business
04:33 - Growing a customer-centric mindset in non-customer-facing departments
11:18 - Chris Hood’s customer-centric framework for your business
14:27 - Companies that excel in being customer-centric
18:02 - Implementing Customer-centric activities in your business
21:03 - The differences between small and large businesses in becoming more customer-centric
25:22 - Real-life examples of customer inclusion done right
29:04 - Analyzing the root causes of why customer-centricity is a challenge for many businesses
30:33 - Debunking the Customer is Always Right Myth
35:41 - Actionable steps to take to become a customer-centric business
Resources:
Chris Hood, Digital Strategist, Podcast Host and Author:
https://chrishood.com/
LinkedIn:
https://www.linkedin.com/in/chrishood/
Twitter:
https://twitter.com/chrishood1
Youtube:
https://www.youtube.com/chrishood
Author of Customer Transformation
https://chrishood.com/product/customer-transformation-hardcover-book/?swcfpc=1
Podcast | The Chris Hood Digital Show
https://podcasts.apple.com/us/podcast/the-chris-hood-digital-show/id1671355874
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | How to Become a Customer-Centric Business - and Why It Matters
https://www.newcastlefinance.us/listen/how-to-become-a-customer-centric-business-and-why-it-matters/