How to Talk About What You Do in 2 Simple Steps

In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.

YOU DON'T WANT TO MISS

• The power of asking big questions in initial client conversations, and how it can position you as a true expert.
• Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.
• The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty 

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us
• We reference Episode #2 Uncovering Your Brand’s Big Idea 

Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.

YOU DON'T WANT TO MISS

• How to uncover all the brand items that need to be updated (hint: it’s not just graphics)
• Why you should consider a phased brand rollout
• Tips for announcing and revealing your rebrand to your team, customers and audience

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.

WE DISCUSS:

• How to reduce competition instantly, with one simple tip
• How to become hyper-relevant to the people you want to work with
• How to use your brand assets to create contrast between you and everyone else
• How to use surprising customer experiences to stick in people’s minds and generate referrals.

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. 

If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.

Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.

Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.

They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs. 

So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’.

And that’s what this week’s Brand-Led episode is all about!

WE DISCUSS

• What cognitive dissonance is and how it changes our behaviour
• How cognitive dissonance can provide depth to the customer problem we solve
• Examples of brands that create and ease cognitive dissonance in their audience
• Why and how cognitive dissonance can be used to spark action in your buyers

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. 

WE DISCUSS:

• Why a beautiful design is a subjective measure and not necessarily a helpful one
• The part of design most people don’t consider and why it matters
• Should personal preferences be taken into account when designing your visual identity?
• 3 helpful criteria to assist in evaluating a design or briefing your designer
• Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.

No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds.  So what problem are you solving?

IN THIS WEEK'S EPISODE

• How to build memorability by becoming known for a specific problem
• Big brand names who’ve become known for the problem they solve
• The deeper problems your clients might not talk about, and why they’re important to uncover
• The wildly popular copywriting formula that relies on you having a clear problem
• How to choose a problem to focus on, especially if you offer many different services.

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.

WE DISCUSS

• What values are and how they’re used in branding
• When and why values are important to define
• The reason most brand’s values add little value to their business
• Where values come from and some questions to start defining yours

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.

WE DISCUSS

• The difference between a font and a typeface (no they’re not the same thing!)
• Four criteria to help you find the perfect typefaces for your brand
• 3 common mistakes people make when choosing typefaces and how to avoid them
• Whether you should use the same typeface for your logo and your supporting fonts

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Know someone who could find this episode useful? Don’t forget to share it with them!

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Everyday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s episode we’re highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website.

YOU DON'T WANT TO MISS:

• 8 commonly forgotten elements that add to your website budget
• The difference between using a template design and building a custom website
• Why you need a budget for imagery, even if you plan to use free stock photos or video
• The #1 thing that stalls website builds and how not to let it delay yours

LINKS & RESOURCES:

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us