How to Turn One-Hour into a Month of Content with Brandon Birkmeyer

Today’s episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she’s not plugged in, you’ll find her running her hobby goat farm, working on artistic projects, and hanging out with her family.

Lauren and Valerie dive headfirst into marketing and launching a self-published book. Valerie explains that book marketing is, essentially, an extension of digital marketing, which is how she created a niche in book marketing and launches. You’ll hear why Valerie wrote and published a book, why it helped establish her as a subject matter expert, and who she believes should write books.

You’ll also hear Lauren and Valerie explore the strategy behind launching a book and choosing a topic for your book, which can be difficult for some authors. Valerie outlines the key differences between self-publishing and traditional publishing, tips for marketing to create buzz around your book, building a book launch team, and timing each aspect of the book’s marketing.

If you’ve ever thought about publishing a book, this is an episode you won’t want to miss.

Links Lauren Mentioned here:

https://linktr.ee/ldaviscreative

Connect with Valerie Morris here:

www.tinterocreative.com

tinterocreative.thrivecart.com/book-planning-workbook

www.linkedin.com/in/valerielmorris

www.facebook.com/valerie.l.morris

When you hear someone on a podcast or a speaking event say, “I 10x-ed my business nearly overnight,” do your lie detector alarms go off? If they don’t, they probably should.

On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful operation. She’s been an entrepreneur since 2006, where she started building slow consistent growth, and in 2016, her business soared. And in 2018, when she began investing in herself more consistently, Lauren started to experience greater success. She points out that most business owners who have successful businesses do not experience overnight success. Instead, they plugged away one step at a time, forming a sustainable business model to withstand the test of time.

Despite some personal and professional challenges, the determination to keep her business going led to Lauren's success today. In a quest to remain authentic—even in our loud and proud world—she’s lifting the veil on what it takes to set the stage for continued sustainable success.

Connect with Lauren V. Davis here:

https://linktr.ee/ldaviscreative

Join Lauren’s upcoming mastermind waitlist: https://bit.ly/MastermindLDC

On today’s episode of the REAL Personal Branding podcast, Lauren sits down with New York City-based online fitness coach Laura Girard. Laura is a multi-certified personal trainer, co-host of the Fit Literate podcast, and founder of The Energy Academy - a global virtual fitness studio where she's helped over 200 people keep their bodies moving since March 2020. She is passionate about harnessing the connective power of social media to create community and start conversations about growth, self-compassion, and the messy business of babysitting yourself.

During their conversation, Lauren and Laura unpack how she found a passion for building a personal training business during the pandemic. That discovery began from a place of fear and a need to support herself and transitioned into a business Laura wanted to sustain and found purpose in. They also discuss the struggle to have confidence in your accomplishments, such as the global brand Laura is establishing.

As they continue exploring Laura’s personal brand and what it took to build the business, Laura explains how connecting with others experiencing loss online helped her cope with grief when she lost her mom in 2020. Creating balance in her life is crucial, and putting daily “non-negotiables” into her routine are just some of the things Lauren and Laura chat about. 

Laura Girard’s path to success as a brand began out of necessity, but today, she’s proof of what you can accomplish through authenticity, hard work, and maintaining boundaries.

Connect with Lauren V. Davis here:

Retreat: go.mollygrisham.com/retreat

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Laura Girard here:

www.instagram.com/laura.girard

www.tiktok.com/@lcgirard

www.youtube.com/@laura.girard

What social media metrics should I measure?
How can I make people watch my videos longer?
What risks are worth taking in my business?
Am I afraid of failure or success?

If you've ever asked yourself this question, this episode is for you! 

Today, on the Real Personal Branding podcast, Lauren welcomes guest and content marketing strategist,  Stephanie Llewellyn.

Stephanie is the founder of The Social Vine and in this episode, Stephanie shares her accidental journey of building a personal brand during the pandemic and how it now provides personal branding consulting for top beauty industry businesses. Lauren and Stephanie explore the importance of distinguishing between looking successful and being successful, understanding that success may not always appear lavish on the surface.

You’ll also hear Lauren and Stephanie delve into their own experiences of building personal brands and highlight the significance of cultivating genuine connections with followers, shifting the focus away from follower count and analytics. They explore the power of reframing failure and embracing risks as catalysts for business growth.

You’ll hear Stephanie Llewellyn’s recommendations for personal brand creation, starting by identifying what is important to share and setting clear content expectations, emphasizing the value of setting boundaries and curating social media feeds to ensure an authentic and engaging online presence.

They share tips for creating impactful social media content, such as utilizing visual hooks, mastering video editing, and infusing personality and authenticity.

Lauren and Stephanie challenge the common belief that a team can be 100% neccessary for business success and briefly touch on neurodivergence and its impact on personal and professional lives.

Stephanie finds liberation in realizing that ADHD can be a trauma response rather than a permanent diagnosis. Finally, you’ll hear the evolving challenges of managing burnout and shutting down despite an ability to multitask.

You won’t want to miss Stephanie’s insights into what makes a personal brand unique and how to set yourself apart.

Connect with Lauren V. Davis here:

Join me at my retreat for women: go.mollygrisham.com/retreat

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Stephanie Llewellyn here:

LinkedIn: linkedin.com/in/stephaniellewellyn

Instagram: instagram.com/thecoolmomceo

TikTok: www.tiktok.com/@coolmomceo

In today’s REAL PERSONAL BRANDING podcast, Lauren teams up with the founders of ATOMICON, Andrew and Pete, to discuss how to craft a magnetic and memorable speaking business. ATOMICON is the UK’s largest marketing conference. What you may find interesting is that this interview was live-streamed to Andrew and Pete’s Facebook group--meaning anything could happen.

Lauren, Andrew, and Pete want you to know what it takes to become a speaker with major impact and influence--and that you are not alone. Andrew and Pete share how they started speaking locally at networking events to gain experience before they were finally invited to speak at Social Media Marketing World, a 5,000+ person event. You’ll hear how to leverage speaking at a big event for bigger pay, find speaking opportunities, accept feedback, and pitch the right audiences for your topics.

You’ll also hear the steps Andrew and Pete took to build their conference, why workshops offer more opportunities for interactivity, and what makes Lauren’s workshop a great opportunity for hands-on practice and feedback.

Connect with Lauren V. Davis here:

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Andrew and Pete here:

Website: www.andrewandpete.com

ATOMICON: atomic.site/atomicon

If you were wondering how Lauren made a splash when she relaunched her podcast earlier this year, this is the episode for you.

On today’s REAL PERSONAL BRANDING podcast, Lauren offers a behind-the-scenes look at the relaunch of the Real Personal Branding podcast. She managed this feat without fancy equipment or the perfect setting. She emphasizes that anyone can create content regardless of circumstances if armed with a few key strategies.

First, Lauren explains the importance of getting others involved. She shares how she sought input from her audience, involving them in decisions about the podcast's artwork and other crucial aspects. She also delegated tasks to her team, creating excitement behind the scenes.

Next, Lauren shares how she built anticipation for the podcast's relaunch. Instead of keeping it under wraps until launch day, she openly talked about it with friends, colleagues, clients, and mentors. She garnered support from her network by sharing her excitement and explaining why the podcast's return was personally meaningful. She also carefully curated the guests she invited to her show.

Lastly, Lauren encourages listeners to embrace their excitement and passion when promoting their projects. She shares how her enthusiasm for the relaunch resonated with her audience, which resulted in an outpouring of support.

Having genuine enthusiasm and support from your community can make all the difference, and Lauren wants you to know how you can do the same.

Connect with Lauren V. Davis here:

Accelerator: https://go.mollygrisham.com/accelerator

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

In today’s REAL PERSONAL BRANDING podcast, Lauren reveals the three things speakers should do before they set foot on stage. With a tremendous amount of time working with speakers under her belt, Lauren knows what it takes to give a successful presentation. From running two conferences per year for local businesses to speaking at organizations and conferences on personal branding, she knows what it takes from both angles.

Lauren reveals some holy grail tips for speakers--the three things every speaker needs to do in the 24 hours before they get on stage. Doing these three things is a surefire way to prepare and have a successful speaking engagement. If you’re ready to level up your speaking game, you don’t want to miss this episode.

Connect with Lauren V. Davis here:

Accelerator: https://go.mollygrisham.com/accelerator

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Today on THE REAL PERSONAL BRANDING podcast, Lauren interviews speaker, entrepreneur, and mindset coach Michelle Blue. She is the creator and host of The Journey with Blue, a talk show and community sharing the mindset, spiritual, and success principles needed for people to consciously step into their purpose to create the life and business of their dreams. Michelle has worked with clients like WeWork and Google and has sat down with the nation's leading entrepreneurs and thought leaders such as Danielle Leslie, Brandice Daniel, Renae Bluitt, Tonya Rapley, Abu Fofanah, Maya Elious, and more.

Michelle Blue’s conversation with Lauren is lively, covering fear and failure in entrepreneurship and how Michelle became inspired to start her business after graduating college and a study abroad trip to Ghana. She learned that her worth isn’t tied to her business, which led her to help others find their purpose to create fulfilling lives and businesses.

You’ll also hear why no one has it all figured out, why you have to push through the fear to get to the next step, and how clarity and resilience can free you to pursue your vision. Michelle explains the value of staying true to yourself, finding a community of support to help you overcome limiting beliefs, and why you should never judge a book by its cover.

Connect with Lauren V. Davis here:

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Michelle Blue here:

linkedin.com/in/michelle-blue-3884a623

www.instagram.com/themichelleblue

thejourneywithblue.com

Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Jake A. Thompson. Jake is a keynote speaker and a Chief Encouragement Officer at Compete Every Day, a brand he started in 2011 by first selling t-shirts out of the trunk of his car. He works with organizations and individuals around the country, teaching them how to develop focus habits and culture in order to grow their businesses and their individual lives. He’s built a proven CE3 model to help people build their grit, block out their distractions, and create more influence as impactful leaders.

Jake shares early leadership lessons from working at his dad's gas station and his journey from wanting to be a sports agent to becoming a sought-after motivational speaker and executive coach, driven by a desire to make a positive impact. He discusses starting the Compete Every Day brand to encourage personal improvement through small actions and gives tactical advice for being intentional and self-aware.

The conversation focuses on setting goals, reflecting on past accomplishments, and the individuality of routines and goals. Lauren and Jake also discuss the significance of outgrowing unhelpful relationships and not letting the fear of others' opinions hinder personal goals. Jake emphasizes the need for proper training and development for new leaders and shares tips for effective team leadership, while Lauren highlights the importance of caring for team members and building relationships.

Connect with Lauren V. Davis here:

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Jake A. Thompson here:

jakeathompson.com/scorecard

competeeveryday.com/pages/compete-every-day-podcast

amazon.com/Compete-Every-Day-Not-So-Secret-Winning/dp/1950892522

linkedin.com/in/jakethompsonspeaks

instagram.com/jakethompsonspeaks

In this heartfelt episode of the REAL PERSONAL BRANDING podcast, Lauren shares a personal story about nearly shutting down her business--twice--under challenging circumstances.

Amidst hard conversations with entrepreneurs and business owners, Lauren wasn’t sure if she should share this intensely personal experience. It’s something she rarely talks about. However, she realized that her story could help others during this time of year that’s challenging for many business owners and entrepreneurs. The little voice inside her pushed her to keep going, and she’s grateful she listened.

If you're questioning yourself, hold on and find your supportive community. Lean into your little voice and believe in your capability. Lauren wants to support and cheerlead you on this journey! 

Connect with Lauren V. Davis here:

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast