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    How Will Packer uses arrogance to his advantage

    enAugust 29, 2024
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    Podcast Summary

    • Ethics in TechAs technology advances, it's crucial to consider ethical implications and potential consequences, such as data privacy, security, and criminal activities, while embracing innovations and turnarounds in various industries.

      Technology continues to evolve, offering solutions to make our lives easier and more secure, but it's important to consider the potential consequences and ethical implications. Okta provides identity security, allowing us to use technology safely. Elsewhere, the founder of Telegram was arrested for criminal activities on the app, Uber faces a hefty fine for transferring European drivers' data to America, and Paramount's merger with Skydance is pending regulatory approval. Innovations like Axon's AI tool for police reports and Demola Adamalakin's new role as Red Lobster's CEO highlight the potential for turnarounds and advancements in various industries. Meanwhile, Eli Lilly's new low-cost weight loss drug, ZEPBOUND, aims to increase supply in the US market. These stories showcase the ongoing advancements and challenges in the business and tech world.

    • Atlanta's history, Fight NightAtlanta's controversial unsanctioned boxing match in 1970, featuring Muhammad Ali, served as an inflection point in the city's growth and inspired the new Peacock show 'Fight Night', starring Don Cheadle, Samuel L. Jackson, and Taraji P. Henson.

      "Fight Night," a new show premiering on Peacock, is inspired by real events in Atlanta's history and serves as an origin story for the city. This inflection point in Atlanta's growth came when the city hosted a controversial unsanctioned boxing match featuring Muhammad Ali in 1970. The event attracted a who's who of African American celebrities, athletes, and gangsters, but ended in a major heist and a series of murders. The city's leaders, determined to prove Atlanta's worth on the international stage, worked to solve the crime and ensure public safety. This true story forms the basis of "Fight Night," which is set in 1970 and stars big names like Don Cheadle, Samuel L. Jackson, and Taraji P. Henson. The show is a love letter to Atlanta and an authentic depiction of the city during that time. The idea for the project came from a podcast series, and the industry's current content constraints mean that producers must be open to various sources of inspiration.

    • IP creation in media landscapeHaving IP is crucial for producers in today's media landscape as it opens doors to various content platforms and attracts top talent. Shifting to different mediums and catering to diverse audiences is essential, but coming prepared with full packages including talent and execution plans is necessary due to increased competition and financial constraints.

      In today's media landscape, having Intellectual Property (IP) is crucial for producers as it opens doors to various content platforms and attracts top talent. Originally pitched as a feature film, a podcast adaptation led to the creation of IP, which ultimately resulted in a successful limited series on Peacock. The shift from television to streaming has broadened the producer's scope, allowing them to explore different mediums and cater to diverse audiences. However, the increased competition and financial constraints post-strike have made it essential for producers to come prepared with full packages, including talent and execution plans. The industry is recovering from the pandemic and reevaluating the profitability of streaming versus theatrical releases, making it a challenging yet exciting time for content creation.

    • Content marketing strategy, brand partnershipsIn a consolidated media industry, creators need a compelling pitch, marketing strategy, and potential brand partnerships to sell their projects. Creators must consider their project's fit and be strategic about financing and distribution, and creating content for a diverse audience is crucial for success.

      In today's media industry, with consolidation and downsizing, it's more important than ever for content creators to sell their projects in a compelling way, with a built-in marketing strategy and potential brand partnerships. The entertainment business is no longer just about movies or TV shows; it's one ecosystem where all forms of content compete for consumers' attention and dollars. Producers must consider where their projects fit best, whether based on existing relationships or audience demographics. In a tough environment, they may need to be strategic about securing financing and distribution. And ultimately, creating content for an audience, regardless of its racial or ethnic makeup, is key to success. Don Cheadle, Terrence Howard, and Kevin Hart's collaboration on "Fight Night" is an example of how a true story with a strong cast can resonate with a specific audience and attract financing and distribution.

    • Self-confidenceHaving a deep-rooted belief in one's value and the ability to effectively communicate that belief to others is crucial for achieving success.

      Having a strong belief in one's abilities and worth, also known as healthy arrogance, is crucial for achieving success. This was evident in the speaker's experiences in Hollywood, where managing egos and dealing with high-profile personalities required a clear sense of self-worth and confidence. The speaker shared stories of successfully persuading Beyoncé to take on a project despite her initial reservations, as well as navigating contentious situations with famous actors. These experiences underscored the importance of having a deep-rooted belief in one's value and the ability to effectively communicate that belief to others. Additionally, the speaker emphasized the importance of being prepared for the unexpected and being adaptable in the face of challenges. Overall, the key takeaway is that a healthy dose of self-confidence and the ability to effectively communicate one's worth are essential for achieving success in any field.

    • Persistence and pivotingTo achieve success, persist in the face of obstacles and be adaptable by pivoting strategies when necessary. Understand what the decision-maker wants and find a way to align it with your goals.

      Persistence and adaptability are key in achieving success, especially when facing obstacles or challenges in industries where understanding and representation may be lacking. The speaker's experience in trying to get a movie about HBCUs produced in Hollywood illustrates this. Despite initial rejections due to a lack of understanding and interest, the speaker pivoted and pitched the movie as a dance movie, which was more palatable to the industry at the time. This allowed the movie to get produced and resonate with its intended audience. This strategy can be applied across various industries and situations. Additionally, the speaker emphasizes the importance of understanding what the person in power wants and finding a way to align it with your goals to increase your chances of success.

    • AI in storytelling and filmmakingThe integration of AI in storytelling and filmmaking can make content more engaging and cost-effective, but it's important to maintain the human element and avoid lowering audience expectations with AI-generated content. Progress has been made in female founder funding, but challenges remain in the current funding landscape.

      The integration of AI and technology in storytelling and filmmaking has the potential to make our content more engaging and cost-effective. However, there is a concern that the human element may be overlooked in the pursuit of efficiency and cost savings. This shift could potentially lower the bar for audience expectations, leading to more widespread use of AI-generated content. From a business perspective, there is a need for human creators and producers to maintain their roles in managing and overseeing the use of technology. In the world of startup funding, particularly for female founders, there has been progress in recent years, but there are still challenges to overcome. The funding landscape is currently challenging, and there are ongoing efforts to challenge affirmative action in venture capital. Despite these challenges, it's important to highlight the progress that has been made and continue working towards a more inclusive and equitable industry.

    • Venture Capital Industry ChallengesHigh interest rates and a frozen IPO market are making fundraising difficult for small VC funds, leading to a standstill for many companies and uncertainty for LPs and growth investors. However, opportunities exist in sectors like beauty and personal care, climate tech, and software/hardware.

      The current economic climate, marked by high interest rates and a frozen IPO market, is significantly impacting the venture capital industry. This has led to a challenging fundraising environment, particularly for small funds, and has resulted in a standstill for many companies. The lack of exits and the large number of unprofitable unicorns is creating uncertainty for Limited Partners (LPs) and growth investors, who are being cautious with their investments. Despite these challenges, there are still opportunities in sectors like beauty and personal care, where there is strong demand and acquisitive corporate buyers. Additionally, there is growing interest in areas like climate tech and the software or hardware space. While some investors prioritize the founder, others prioritize the business model, and FEMA Founders Fund takes a balanced approach, considering both factors when making investment decisions.

    • Founder's vision and resilienceSuccessful startup investments often depend on the founder's vision and ability to overcome challenges, not just the market opportunity or product.

      Investing in startups involves placing a bet on the founder's vision and resilience, rather than just the market opportunity or product. This was emphasized through the discussion of various successful investments, such as Maven's Kate Ryder, Eloa, Array Gray, and Branch. Another key insight gained from the conversations was the importance of recognizing that struggles and challenges are universal experiences for both fund managers and founders. Lastly, during a fun segment, Will Packer shared his pop culture preferences, including his love for mindless and fun movies like Godzilla V-Con and the Dungeons & Dragons franchise. He also recommended podcasts like Cross Generations and sports podcasts for keeping up with his new role as a minority owner of the Atlanta Falcons. Regarding the Michael Penn X pick, Packer remained tight-lipped but expressed excitement for the upcoming season. When asked about the best piece of advice he's ever received, Packer shared a memorable lesson from his father: "You can play now, but you're going to pay later. But if you pay now, you'll be better off in the long run."

    • Business financingEntrepreneurs should weigh their financial resources before deciding to pay upfront or wait for opportunities, using the analogy of sitting at the back or up front on a bus.

      Entrepreneurs should consider their financial resources and decide whether to pay upfront for opportunities or wait and pay later. The speaker used a humorous analogy of sitting at the back or up front on a bus to illustrate this concept. Additionally, the conversation touched on the topic of sports allegiances and the idea that bandwagon fans will eventually be left behind. Ultimately, the discussion emphasized the importance of making informed decisions and being adaptable. The show was produced by Avery Miles and Blake Odom, with editing by Julia Shoe, mixing and sound design by Nicholas Torres, and executive production by Josh Christensen. Remember to subscribe, rate, and review for more insights.

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