How Zilch Grew From 0 to 2 Million Users in Just 18 Months with Philip Belamant

Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content.

Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid.

After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. 

Content writer turned Content Manager Sheridan recently got promoted to Chip’s Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time.

Tune in to learn more about:

• The evolution of your tone of voice 
• The impact of Chip’s brand awareness campaign
• Emotion as a powerful marketing tool 
• How to use content to build an engaged audience and brand
• The importance of consistency in content writing
• Cornerstone content, Content production and Customer research
• Sheridan’s advice for fintech content creators
• Turning money talk into a sexy topic

Sheridan says:

“As you grow up and scale, so will your tone of voice.”

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And connect with Sheridan here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.

From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna.

Previously, Wise’s Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE.

In 2023, The Heard won the industry’s Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry.

In this episode, you’ll learn about:

• The role of PR in fintech marketing 
• When should a FinTech brand start thinking about PR
• How to create a compelling narrative about your brand 
• The perfect mix of running PR activity 
• The role of b2b influencers in your PR strategy
• Do you need to work with a brand spokesperson?
• The impact of PR in crisis management
• The impact of PR on your bottom line

💡Chantal says:

“You should be thinking about PR as early as possible because your reputation is a long game.”

HELP US OUT!

Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.

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YouTube

And connect with Chantal here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast.

With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. 

At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance.

Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone. 

Here’s what you’ll learn about:

• Customer feedback and campaign experimentation
• Effectively repurposing content
• Monzo’s approach to creating vertical video content
• Working with different media types 
• Building up a testing behaviour
• TikTok ad creative
• KPIs and assessing the effectiveness of your campaigns

💡Tierney says:

“To create strong campaigns, you have to be a superfan of content, engage with it and keep your finger on the pulse.”

HELP US OUT!

Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Subscribe here:
Website
YouTube

👉 Email: hello@growthgorilla.co.uk

And connect with Tierney here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.

With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.

At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.

If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.

In this episode, you’ll learn about:

• How to stay ahead of emerging trends and technologies 
• AI — replacement or complementary to existing marketing roles?
• AI’s impact on marketing and identity verification
• Using AI for content creation and marketing
• How AI will impact the fraud industry over the next few years

💡Paul says:

“We're only gonna see bigger and better things coming from AI in the future.”

HELP US OUT!

Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.

Subscribe here:
Website
YouTube

👉 Email: hello@growthgorilla.co.uk

And connect with Paul here:

👉 LinkedIn
 

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.

With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.

Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.

Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.

In this episode, you’ll learn about:

• Ensuring rebranding will resonate with your target customers
• Producing content aligned with your new brand 
• Managing content distribution 
• Raquel’s advice on B2B rebranding
• Rebranding and messaging adjusting 

Subscribe here:

👉 Website
👉 YouTube
👉 Email: hello@growthgorilla.co.uk

And connect with Raquel here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.

From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.

At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff.

SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding.

In this episode, you’ll learn about:

• The definition of taking a human-centric approach
• Running global and local campaigns
• Long-term brand building vs ROI
• Balancing creativity with data-driven decisions
• Creative and performance teams working together
• The journey of building and growing a brand
• Managing the challenges of emerging platforms
• Ariana’s advice for creating a human-centric FinTech brand  

💡Ariana says:

“Global brand building doesn't happen overnight, and it doesn't happen in one place.”

Subscribe here:

👉Website
👉YouTube

👉 Email: hello@growthgorilla.co.uk

And connect with Ariana here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.

A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.

Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.

Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.

In this episode, you’ll learn about:

• The mistakes in building a performant team
• The impact of diversity on team productivity
• Selecting the right creative talent
• In-house creative vs creative agency
• Harshil’s advice on delivering the best creative work
• How Harshil’s empowers his creative teams
• Balancing creativity and compliance
• How TotallyMoney stands out from the crowd
• Performance marketing vs branding

💡Harshil says: 

“The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.”

Help us out!

Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.

Subscribe here:

Website
YouTube
Email: hello@growthgorilla.co.uk

And connect with Harshil here:

👉 LinkedIn

👉 Website

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.

Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. 

After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.

In this episode, you’ll learn about:

• Why Henry thinks of himself as a Swiss army knife 
• How Fintechs can build community from day one
• How to turn readers into an engaged community
• How to use channels to build community
• The best way to leverage community to build partnerships
• Building and attracting brand ambassadors
• Proving the ROI of your community-building efforts 

💡Henry says:

“Community is like an organic beast—it needs feeding, maintaining, and constant care.”

HELP US OUT!

Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.

Subscribe here:
Website
YouTube

Think you'd make a great guest? Get in touch here: hello@growthgorilla.co.uk

And connect with Henry here:

LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.

As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers.

She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank.

Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more.

In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more.

Join them as they cover topics such as:

👉Product leadership and growth in FinTech

👉Managing growth and product development

👉Diversity and inclusion in FinTech leadership

👉Diversity and mentorship in the workplace

👉Career development, mentorship, and self-promotion

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Subscribe here:

👉 YouTube
👉 Website

👉 Email: hello@growthgorilla.co.uk

And connect with Monica here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.

Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard.

Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. 

Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder.

Join them as they cover topics such as:

👉YouTube video creation and FinTech marketing

👉The birth of the fintech industry

👉Payable's go-to-market strategy

👉Creating content that resonates with your audience

👉The trap of authenticity in content creation

👉How the next 12 months look like for Payable

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Subscribe here:

🎧YouTube
🎧Email: hello@growthgorilla.co.uk
🎧Website: www.thefmlpodcast.com

And connect with Daniel here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.