Hygiene, Hub, Hero Framework

Discover the secret to unlocking new levels of customer loyalty and skyrocketing sales during your off-season. Brace yourself for an unexpected twist as two entrepreneurs reveal their game-changing strategy, proving that when the peak fades, the real magic begins. But what exactly did they discover?

If you're feeling frustrated and overwhelmed with the endless cycle of brainstorming and researching for content ideas, only to end up with lackluster results that fail to captivate your audience, then you are not alone! Spending countless hours scouring the internet for inspiration or relying on outdated brainstorming techniques can leave you feeling burnt out and uninspired. It's time to take a new approach to content creation by utilizing the power of GPT-3 to enhance your ideation and research process. Say goodbye to writer's block and hello to heightened productivity and higher-quality content.

In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!

In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.

Missed SXSW? Robbie and Tim recap Robbie's visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data.

When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.

Measurement and reporting are vital to helping define your business's success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.

In this episode Robbie and Tim discuss how and where to invest your marketing dollars and how to do that in the way you prioritize channels.

In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.

One thing businesses need help with is how to leverage their content to help them grow revenue. In this episode, Robbie and Tim dive into the Content Flywheel concept, which will help businesses build and understand their content.