HyperCustom #1 | Ben Birkl from Alpha Industries: Custom Collabs, Sneakers & Cars

In our fith episode we welcome Ossian Vogel: Founder, Designer & Greenpreneur at Urban Drivestyle Berlin. We're talking about the e-mobility industry and how Ossian envisions the future of customization. As the demand for a more personal product and service experience is higher than ever before, we'll be sharing our perspectives on how customers want to be served in the future. We are learning how Ossian and his team will further develop the UD brand in this rapidly evolving industry.

In our fourth episode I'm talking with one of the founders of the world’s first dart configurator: Timm Bange. Good to have someone from the Berlin start-up scene at HyperCustom. Timm has stumbled over our own customization business model helmade.com as a customer years ago and has ordered a custom helmet so we got in touch. In this episode Timm shares insights of his customization business, why he is into darts and what a custom product means to him.

In our third episode I'm talking with Kai Landwehr, Head of Marketing & Press Officer at the Swiss based company myclimate, which is helping organizations around the world to calculate and offset their emissions. In this HyperCustom talk we’re again switching perspectives to one of the most relevant topics these days: Sustainability. After working years at the Global sports brand Nike, Kai has started at myclimate in 2013 and has helped to significantly grow their unique business model. We're discussing the endless opportunities coming up with customizable, sustainable products, ways to produce 100% sustainable and we question ourselves: Can this still be considered as consumption or not?

In our second episode we're talking with a passionate strategist and truly tech-driven mind: Francesco Ferreri. After working as a digital consultant, he is now back at the Otto Group in perhaps one of the most exciting and forward-looking areas to work in. His heart burns for CGI and 3D and he has made a significant contribution to establis this field at Otto as a service for their customers. Francesco shares his passion for digital technology and tells us how digital services became more relevant to Otto.

In our first episode we're talking with a true customization enthusiast, who is working for one of the most iconic lifestyle brands from the US: Alpha Industries. A company which has started as a supplier for the U.S. Department of Defense in 1957 and became an icon of the streetwear scene. In this episode we're talking with Ben Birkl about his perspective on customization, Alpha's strategic marketing approach to come up with limited product collabs and his very personal connection to custom sneakers and cars.