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    Jonah Berger Contagious Invisible Influence

    In this episode, I talk with Jonah Berger about his books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior". We also talk about social currency, triggers, emotion, and much more.

    The post Ideas: Jonah Berger — Contagious: Why Things Catch On appeared first on Adam Kirk Smith.

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