Ignite Your Business® Podcast-GREENCREST Episode 98-Kelly Borth, CEO and Chief Strategy Officer— How to Use Audience Segmentation in Your Content Strategy

Is your business using its tools and resources to build strong corporate athletes that add value to your business?

 In our latest Ignite Your Business^® Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how they can best utilize the 4 different types of energy to ensure team members become positive corporate athletes.

https://greencrest.com/ignite-your-business-podcast/

Let’s be honest…many of us spend hours a day on our phones and computers!

 For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business^® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital marketing success and improve ROI for your business.

https://greencrest.com/ignite-your-business-podcast/

How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business^® Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace:

https://greencrest.com/ignite-your-business-podcast/

In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business^® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers.

https://greencrest.com/ignite-your-business-podcast/

Many business owners fall into the trap of equating profit with value. In this Ignite Your Business^® Podcast episode, Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it’s time to sell:

https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business^® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand.

https://greencrest.com/ignite-your-business-podcast/

We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business^® Podcast! Listen as Derek fills us in on the changes that have fueled the organization’s growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a great place for young professionals to establish roots:

https://greencrest.com/ignite-your-business-podcast/

For business owners, losing website traffic can be very concerning. In this Ignite Your Business^® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track.

https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business^® Podcast episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business. 

Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business^® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online.

https://greencrest.com/ignite-your-business-podcast/