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    Imaginario: Using AI to speed up video search and editing

    en-usJanuary 04, 2024
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    In this episode, we talk with Imaginario AI co-founder and CEO Jose Puga on how AI is going to help us search, transform, and create videos faster and cheaper.

    We cover:
    ‣ How Imaginario uses AI to search through videos based on context instead of tags and keywords
    ‣ The importance of content repurposing and customization
    ‣ What roles need to level up to stay ahead of AI
    ‣ Predictions on AI and the role of creatives in 2024

    And a whole lot more!

    📧 GET THE VP LAND NEWSLETTER 
    Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
    https://ntm.link/vp_land


    Connect with Jose @ Imaginario AI:

    Imaginario AI - https://www.imaginario.ai
    YouTube - https://www.youtube.com/@imaginario2030
    Facebook - https://www.facebook.com/imaginarioai
    Instagram - https://www.instagram.com/imaginario.ai
    Twitter - https://twitter.com/Imaginario2030
    LinkedIn - https://www.linkedin.com/company/imaginario-ai/
    Jose @ LinkedIn - https://www.linkedin.com/in/jose-m-puga-a397922b

    #############

    📺 MORE VIDEOS

    Final Pixel: How this virtual production studio lives up to its name
    https://youtu.be/t0M0WVPv8w4

    HIGH: Virtual Production on an Indie Film Budget
    https://youtu.be/DdMlx3YX7h8

    Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
    https://youtu.be/L0S9sewH61E

    📝 SHOW NOTES

    Midjourney
    https://www.midjourney.com

    Runway ML
    https://runwayml.com

    Pika
    https://pika.art

    ElevenLabs
    https://ntm.link/elevenlabs

    Descript
    https://ntm.link/descript

    Synthesia
    https://www.synthesia.io

    Respeecher
    https://www.respeecher.com

    Zapier
    https://zapier.com

    Apple Vision Pro
    https://www.apple.com/apple-vision-pro

    Magic Leap
    https://www.magicleap.com

    Grand Theft Auto
    https://www.rockstargames.com/gta-v

    Fortnite
    https://www.fortnite.com

    Imaginario.ai Brings Artificial Intelligence to Video Editing
    https://lift.comcast.com/2022/09/22/imaginario-ai-brings-artificial-intelligence-to-video-editing

    How is AI disrupting content marketing and how can this help you
    https://www.linkedin.com/pulse/how-ai-disrupting-content-marketing-can-help-you-jose-m-puga


    #############

    ⏱ CHAPTERS

    00:00 Intro and Overview of Imaginario
    02:48 Multimodal AI and Contextual Understanding
    03:45 Data Storage and Hosting Options
    04:30 Content Repurposing and Enriching Metadata
    07:00 Use Cases for Raw Footage and Completed Media
    08:30 Training AI Models for Specific Use Cases
    10:01 The Vision for Imaginario and AI-Powered Creativity
    13:05 AI Agents in Video Creation
    15:13 The Impact of AI Tools on Creatives
    29:19 The Future of Metaverse and AR
    38:40 The Dominance of Netflix and the Importance of Social Media
    40:18 AI Tools for Content Creation
    42:54 2024 Projections

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    #############

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    Check out vp-land.com for all the show notes for this episode.


    #############

    ⏱ CHAPTERS

    0:00 Intro
    01:39 What is Project Chimera
    02:56 Virtual production and AI in Project Chimera
    04:10 The importance of planning and preparation
    05:15 Collaborations and partnerships
    07:02 Lighting in virtual production with Kino Flo MIMIK lights
    09:31 Role of AI in Pre-production
    10:00 ShotDeck
    11:00 Concept and storyline of the video
    13:20 Calibrating lenses and lens tracking with Fujinon Premista Zooms
    15:15 Staging and lighting
    17:15 Camera works with stYpe using Premista Zooms and RED Komodo
    19:30 Lens calibration process with ZEISS and Ncam
    21:15 Learning the principles of virtual production
    24:25 Utilizing AI for mood boarding and world building
    28:00 Collaborating with storyboard artists to create detailed storyboards
    30:48 The Challenges of creating 3D environments
    33:45 The Use of AI in meetings and communication with Fathom
    35:15 Reflections on AI's Impact on filmmaking
    36:40 Introduction and challenges with 3D scanning processes
    37:30 Exploring scanning processes and technologies with DNE and Dengenuity Labs 
    39:55 16 Komodo Cameras in the shoot
    42:38 Volumetric 3D in the Shoot
    44:00 Utilizing the SISU Cinema Robot
    47:18 Post-production process with AI
    52:50 Reflections on the budget and cost-saving measures
    58:02 Final thoughts and acknowledgements
    59:48 The potential for future cost reductions
    01:04:38 Outro

    #############

    New Territory Media ► https://ntm.link/home

    TikTok ► https://ntm.link/tiktok
    Instagram ► https://ntm.link/instagram
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    Twitter/X ► https://ntm.link/twitter
    LinkedIn ► https://ntm.link/linkedin

    * Some links go to affiliate programs where we earn a small commission

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    https://ntm.link/vp_land

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    Connect with James and AMD:

    AMD - https://www.amd.com
    YouTube - https://www.youtube.com/@amd
    Twitter/X - https://twitter.com/AMD
    Instagram - https://www.instagram.com/amd
    Facebook - https://www.facebook.com/AMD
    TikTok - https://www.tiktok.com/@amd
    James @ LinkedIn - https://www.linkedin.com/in/james-knight-9a576
    James @ IMDB - https://www.imdb.com/name/nm2595922

    James Knight is the Global Director of Media and Entertainment at AMD (Advanced Micro Devices). He leads a team that supervises alliances with Visual Effects, virtual production, video streaming, and post-production computing applications. Knight and his group also work directly with the world's most prominent studios, media brands, and sports and entertainment platforms. Knight's work spans over two decades in production, post-production, visual effects, and virtual production. He is a member of the Visual Effects Society (VES), a the British Academy of Los Angeles (BAFTA) where he served on the board from 2010-2016, and the Oscars/Academy of Motion Picture Arts and Sciences (AMPAS).

    #############

    📝 SHOW NOTES & SOURCES

    Check out vp-land.com for all the show notes for this episode.

    #############

    ⏱ CHAPTERS

    00:00 Intro
    01:30 James Knight's Journey in Filmmaking
    03:45 The Impact of Avatar on Virtual Production
    07:40 The Virtual Production Umbrella
    12:25 Flipping Post-Production and Previs
    17:19 Evolution of Virtual Production
    21:52 Technical Aspects of Virtual Production
    25:00 CPU and GPU Working in Tandem
    31:24 AMD's Role in The Creator
    35:06 The Impact of AI on Film Production
    40:01 AMD's Collaboration with Pixar for Elemental
    48:12 The Role of AMD in Camera Technology
    52:46 James' Thoughts on Approaching  AI
    53:45 Outro

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    Strada: Creating a Road to an AI Powered Media Workflow

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    📧 GET THE VP LAND NEWSLETTER 
    Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
    https://ntm.link/vp_land


    Connect with Michael & Strada:
    Strada - https://strada.tech
    YouTube -  https://www.youtube.com/@Strada-Tech
    Instagram - https://www.instagram.com/strada.tech
    LinkedIn - https://www.linkedin.com/company/strada-tech
    TikTok - https://www.tiktok.com/@strada.tech
    Michael @ Linkedin - https://www.linkedin.com/in/michaelcioni/


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    Spotify: https://ntm.link/vs-spotify
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    #############

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    Will we be filming less in a world with AI? A chat with Frame.io's Michael Cioni [NAB 2023]
    https://www.youtube.com/watch?v=qjM1HO3Xghg

    REDucation
    https://www.red.com/reducation

    Light Iron: A Panavision Company
    https://www.panavision.com/post-production

    HuggingFace
    https://huggingface.co

    Y Combinator
    https://www.ycombinator.com

    Remini
    https://remini.ai

    Evoto
    https://www.evoto.ai

    eMastered
    https://emastered.com

    RODE Mics
    https://rode.com/en/microphones

    #############

    ⏱ CHAPTERS

    00:00 Introduction
    01:40 Gen AI vs. UtilityAI
    02:25 Overview of Strada
    03:15 Four Ts of Strada (Transfer, Transcode, Transcribe, Tanalyze) 
    08:50 Strada Stacks
    09:50 Private Beta Launch Event
    11:00 Consumer Technology vs. Professional Technology
    14:00 Advanced AI Search and Virtual Folders
    15:30 Bring-Your-Own Storage and Cloud Flexibility
    26:50 Indexing and Duplicate Assets
    28:55 Orchestration Layer and Timeline Visualization
    30:30 Transcibe and Tanalyze (Tag & Analyze)
    32:50 Unlimited Users and Pricing Flexibility
    38:00 Strada as a Marketplace for AI Models
    41:40 Integrating Strada with NLE
    45:35 Documenting Strada's Journey on YouTube
    53:15 Michael's Recommended AI Tools
    53:35 Remini AI
    54:40 Evoto
    56:15 eMastered
    57:15 Filling Skills Gap with AI
    01:00:00 Michael's Thoughts on AI (NAB vs. now)
    01:02:00 Limitations of Generative AI
    01:04:40 AI as a Utility in Real-Life Productions
    01:07:55 Potential of Mobile Filmmaking
    01:12:45 Why Apple's Camera Technology is Impressive
    01:19:20 Upcoming Launch and Roadmap 
    01:20:10 Outro  

    VP Land
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    Inside Coffeezilla's '$10,000,000' Virtual Production Studio

    Inside Coffeezilla's '$10,000,000' Virtual Production Studio

    Investigative YouTuber Coffeezilla breaks down his 10 million dollar studio, revealing for the first time the tips and tricks behind the virtual production studio he built for the Coffeezilla Cinematic Universe.

    📧 GET THE VP LAND NEWSLETTER 
    Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
    https://ntm.link/vp_land


    Connect with Coffeezilla:

    YouTube - https://www.youtube.com/@Coffeezilla
    Instagram - https://www.instagram.com/coffeebreak_yt/
    Twitter - https://twitter.com/coffeebreak_YT

    #############

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    Coffeezilla's Virtual Production Journey with Mo-Sys
    https://www.vp-land.com/p/coffeezilla-mo-sys

    3 ways to create a space that moves you by David Korins
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    Aximmetry
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    Arri Alexa
    https://www.arri.com

    Previs Pro
    https://www.previspro.com

    Mo-sys StarTracker
    https://www.mo-sys.com/product/camera-tracking/startracker

    Blender
    https://www.blender.org

    GhostFrame
    https://www.ghostframe.com

    Kino Flo MIMIK Lights
    https://kinoflo.com/mimik-120

    Aputure
    https://www.aputure.com

    Sony FX3
    https://electronics.sony.com/imaging/cinema-line-cameras/all-cinema-line-cameras/p/ilmefx3

    Sony FX9
    https://pro.sony/ue_US/products/handheld-camcorders/pxw-fx9

    Sidus Link
    https://www.sidus.link

    Copilot
    https://www.youtube.com/c/copilotco

    Fearless Productions
    https://www.youtube.com/@fearlessproductionstv

    Linus Tech Tips
    https://www.youtube.com/user/linustechtips

    Mandalorian BTS
    https://www.youtube.com/watch?v=gUnxzVOs3rk

    MrBeast
    https://www.youtube.com/@MrBeast

    MKBHD
    https://www.youtube.com/@mkbhd

    Colin and Samir (MKBHD Studio Tour)
    https://www.youtube.com/watch?v=jz_qFyTrS8w

    #############

    ⏱ CHAPTERS

    00:00 Introduction
    02:00 The 10 Million Dollar Studio
    07:15 Virtual Production
    09:16 Green Screen
    12:15 Creating Maxwell, the Bartender Robot
    13:40 Moodboarding
    19:20 Set pieces and props
    22:30 Workflow and tools
    23:25 Previz
    25:00 Mo-Sys
    26:30 Blender
    26:55 Aximmetry 
    33:50 Mo-Sys StarTracker
    40:15 LED Panels vs Green Screen
    42:20 GhostFrame and MIMIK
    43:15 Noir Lighting
    44:10 Coffee Steam
    46:00 Production Timeline
    47:05 AI Tools
    49:50 Cameras & Tech
    54:45 Video Editing
    55:38 Advice for New YouTubers
    57:35 Outro

    VP Land
    en-usJanuary 14, 2024

    Imaginario: Using AI to speed up video search and editing

    Imaginario: Using AI to speed up video search and editing

    In this episode, we talk with Imaginario AI co-founder and CEO Jose Puga on how AI is going to help us search, transform, and create videos faster and cheaper.

    We cover:
    ‣ How Imaginario uses AI to search through videos based on context instead of tags and keywords
    ‣ The importance of content repurposing and customization
    ‣ What roles need to level up to stay ahead of AI
    ‣ Predictions on AI and the role of creatives in 2024

    And a whole lot more!

    📧 GET THE VP LAND NEWSLETTER 
    Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
    https://ntm.link/vp_land


    Connect with Jose @ Imaginario AI:

    Imaginario AI - https://www.imaginario.ai
    YouTube - https://www.youtube.com/@imaginario2030
    Facebook - https://www.facebook.com/imaginarioai
    Instagram - https://www.instagram.com/imaginario.ai
    Twitter - https://twitter.com/Imaginario2030
    LinkedIn - https://www.linkedin.com/company/imaginario-ai/
    Jose @ LinkedIn - https://www.linkedin.com/in/jose-m-puga-a397922b

    #############

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    Final Pixel: How this virtual production studio lives up to its name
    https://youtu.be/t0M0WVPv8w4

    HIGH: Virtual Production on an Indie Film Budget
    https://youtu.be/DdMlx3YX7h8

    Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
    https://youtu.be/L0S9sewH61E

    📝 SHOW NOTES

    Midjourney
    https://www.midjourney.com

    Runway ML
    https://runwayml.com

    Pika
    https://pika.art

    ElevenLabs
    https://ntm.link/elevenlabs

    Descript
    https://ntm.link/descript

    Synthesia
    https://www.synthesia.io

    Respeecher
    https://www.respeecher.com

    Zapier
    https://zapier.com

    Apple Vision Pro
    https://www.apple.com/apple-vision-pro

    Magic Leap
    https://www.magicleap.com

    Grand Theft Auto
    https://www.rockstargames.com/gta-v

    Fortnite
    https://www.fortnite.com

    Imaginario.ai Brings Artificial Intelligence to Video Editing
    https://lift.comcast.com/2022/09/22/imaginario-ai-brings-artificial-intelligence-to-video-editing

    How is AI disrupting content marketing and how can this help you
    https://www.linkedin.com/pulse/how-ai-disrupting-content-marketing-can-help-you-jose-m-puga


    #############

    ⏱ CHAPTERS

    00:00 Intro and Overview of Imaginario
    02:48 Multimodal AI and Contextual Understanding
    03:45 Data Storage and Hosting Options
    04:30 Content Repurposing and Enriching Metadata
    07:00 Use Cases for Raw Footage and Completed Media
    08:30 Training AI Models for Specific Use Cases
    10:01 The Vision for Imaginario and AI-Powered Creativity
    13:05 AI Agents in Video Creation
    15:13 The Impact of AI Tools on Creatives
    29:19 The Future of Metaverse and AR
    38:40 The Dominance of Netflix and the Importance of Social Media
    40:18 AI Tools for Content Creation
    42:54 2024 Projections

    VP Land
    en-usJanuary 04, 2024

    VIVE Mars & ARwall: Making Virtual Production Accessible

    VIVE Mars & ARwall: Making Virtual Production Accessible

    In this episode, we talk with Raymond Mosco (VIVE Mars) and Rene Amador (ARwall) about these 2 tools we discovered that make virtual production intuitive, affordable, and accessible.

    📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land


    Connect with Raymond Mosco @ VIVE Mars
    YouTube - https://www.youtube.com/@vivemarscamtrack1612
    Instagram - https://www.instagram.com/vivemars
    Facebook - https://www.facebook.com/VIVEMARSVP
    X/Twitter -  https://twitter.com/htcvive
    LinkedIn - https://www.linkedin.com/company/vivemars/
    LinkedIn - https://www.linkedin.com/in/mosco/

    Connect with Rene Amador @ ARwall
    LinkedIn - https://www.linkedin.com/company/arwallco/
    YouTube - https://www.youtube.com/@ARwall
    Instagram - https://www.instagram.com/arwallco
    Facebook - https://www.facebook.com/arwallco
    X/Twitter -  https://twitter.com/arwallco
    LinkedIn - https://www.linkedin.com/company/arwallco
    LinkedIn - https://www.linkedin.com/in/rlamador


    📝 SHOW NOTES

    How VIVE Mars CamTrack is Making Virtual Production Setups Easier
    https://newterritory.media/how-vive-mars-camtrack-is-making-virtual-reality-setups-easier/

    Virtual Production Made Easy – ARwall’s New StudioBox
    https://newterritory.media/get-studio-grade-professional-results-with-arwalls-arfx-studiobox-a-complete-virtual-production-studio-in-a-box/

    VIVE Mars CamTrack / VIVE Mars FIZTrack
    https://mars.vive.com

    ARwall
    https://arwall.co

    ARFX StudioBox
    https://arwall.co


    #############

    ⏱ CHAPTERS

    00:00 Intro
    01:05 VIVE Mars CamTrack @ NAB 2023
    02:20 How VIVE CamTrack works
    03:15 Timecode and Genlock support
    05:30 Virtual production expertise needed
    08:05 ARwall @ NAB 2023
    10:42 ARFX Pro Unreal plugin
    12:50 ARFX Lens
    16:10 Price breakdown

    VP Land
    en-usDecember 20, 2023

    HIGH: Virtual Production on an Indie Film Budget

    HIGH: Virtual Production on an Indie Film Budget

    In this episode, we talk with filmmakers Jonathan Mason and Tisha Robinson-Daly about their journey into virtual production and the challenges they faced in filming the teaser for HIGH - an indie film that explores the world of tower climbers.

    We cover:
    ‣ How indie films can use virtual production
    ‣ Mistakes and challenges in working with VP for the first time
    ‣ How to maximize time and budget with your Virtual Art Department

    And a whole lot more

    📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land


    Connect with Tisha and Jonathan @ HIGH - The Film:

    HIGH - The Film - https://www.highthefilm.com
    HIGH - The Movement - https://highthemovement.com
    YouTube - https://www.youtube.com/@Highthefilm
    Facebook - https://www.facebook.com/highthemovementandfilm
    Instagram - https://www.instagram.com/thefilmhigh
    LinkedIn - https://www.linkedin.com/company/highthefilm
    Jonathan @ LinkedIn - https://www.linkedin.com/in/jonathan-mason-37888217
    Tisha @ LinkedIn - https://www.linkedin.com/in/tisharobinsondaly 


    📝 SHOW NOTES

    HIGH - The Film
    https://www.highthefilm.com

    HIGH - The Movement
    https://highthemovement.com

    Reaching the Peak: Exploring Virtual Production on an Independent Budget 
    https://filmmakermagazine.com/121951-virtual-production-high-tisha-robinson-daly-jonathan-mason/

    "HIGH" indie film marks another successful proof-of-concept for disguise-powered VP
    https://www.disguise.one/en/insights/news/high-indie-film-marks-another-successful-proof-of-concept-for-disguise-powered-virtual-production/

    HIGH Proof-of-Concept Teaser
    https://www.youtube.com/watch?v=7FH4eI0SJFM

    BTS: How to use VP on an Indie film budget
    https://www.youtube.com/watch?v=IyvHP_6UtuA

    #############

    ⏱ CHAPTERS

    00:00 Introduction and Background
    02:16 HIGH - The Movement
    08:45 Discovering Virtual Production
    09:15 Tribeca Unreal Engine Program
    10:45 Advocacy for Tower Climbers
    12:45 Exploring Virtual Production
    15:35 Budget and Practical Challenges in Virtual Production
    17:59 The Previs Process
    22:50 Changing the Proof of Concept
    27:50 The Production Process
    32:40 Creating a World with Virtual Art Department
    35:50 Cutting Shots and Adding Last-Minute Shots
    38:48 Discovering New Shots and Happy Accidents
    40:35 Lighting Techniques and Capturing Height and Perspective
    46:00 Mistakes and Lessons Learned in Virtual Production
    51:05 Maximizing Time and Money in Virtual Production
    56:00 Virtual Production in Film Schools
    59:00 What's next for HIGH?

    VP Land
    en-usDecember 13, 2023

    Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow

    Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow

    In this episode, we talk with Secret Weapon Studios Founder & CEO Greg Olliver about the future of post-production management and the pivotal role of environmental responsibility.

    We cover:
    ‣ Secret Weapon Studios' production tools - PostHero, PlanetHero, ProductionHero, and CrewHero - for maximum production efficiency
    ‣ Sustainable film production via PlanetHero
    ‣ Blackmagic's Cloud storage and collaboration tools

    And a whole lot more!

    📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land

    Connect with Greg @ Secret Weapon Studios:

    Secret Weapon Studios - https://secretweapon.studio
    YouTube -  https://www.youtube.com/@secretweaponstudios 
    LinkedIn - https://www.linkedin.com/company/secret-weapon-studios
    Twitter/X - https://twitter.com/studios_weapon
    Instagram - https://www.instagram.com/secretweaponstudios
    Facebook - https://www.facebook.com/secretweaponstudio
    Greg Olliver @ LinkedIn - https://www.linkedin.com/in/greg-olliver-92a976164

    📝 SHOW NOTES

    Secret Weapon Studios
    https://secretweapon.studio

    PostHero
    https://secretweapon.studio/posthero/

    CrewHero
    https://secretweapon.studio/crewhero/

    PlanetHero
    https://secretweapon.studio/planethero/

    ProductionHero
    https://secretweapon.studio/productionhero-technology/

    Blackmagic Cloud Store
    https://www.blackmagicdesign.com/products/blackmagiccloudstore

    Blackmagic Cloud Store Mini 
    https://www.blackmagicdesign.com/products/blackmagiccloudstoremini

    Blackmagic Cloud Pod
    https://www.blackmagicdesign.com/products/blackmagiccloudpod

    The Conversations Project
    https://press.hulu.com/shows/the-conversations-project/

    Studio 666
    https://www.studio666movie.com

    #############

    PostHero is a collection of tech-enabled tools developed by Secret Weapon Studios to assist filmmakers with post-production workflows.

    👨🏻‍💻 Blackmagic Resolve offers cloud-based editing and real-time collaboration, making it a valuable tool for remote post-production.

    🌍 PlanetHero provides an easy way to offset the carbon footprint of film shoots, helping the industry become more environmentally friendly.

    📊 ProductionHero aims to be a comprehensive hub for managing all aspects of film production, including crew management, scheduling, and more. There is no single solution for managing production processes, and companies often use a combination of tools from different providers.

    🛠️ Large companies often have siloed systems, with different teams using different tools for their specific needs.

    🎬 The film industry requires investment to develop new tools and services that can improve production workflows.

    #############

    ⏱ CHAPTERS

    00:00 Introduction and Overview
    01:10 PostHero for Remote Workflow
    04:15 Case Study: Using PostHero for Hulu's The Conversations Project
    07:10 Challenges and Solutions for Editors
    12:55 Using Blackmagic’s Ecosystem for Remote Post-Production
    17:00 Collaboration and Real-Time Editing in Resolve
    24:50 Carbon Offset and PlanetHero
    31:50 Introduction to ProductionHero
    35:10 Project Management Tools
    37:10 The Lack of a Single Solution
    37:50 Siloed Systems in Large Companies
    38:45 Coming Soon: DroneHero

    VP Land
    en-usDecember 07, 2023

    Final Pixel: How this virtual production studio lives up to its name

    Final Pixel: How this virtual production studio lives up to its name

    In this episode, we talk with Final Pixel CEO Michael McKenna and Global Head of Production Hanah Draper about the future of virtual production.

    We cover:
    ‣ Final Pixel's Virtual Production Academy
    ‣ Creating the Oracle Red Bull RB19 launch video
    ‣ Where AI fits into filmmaking in the future
    ‣ How virtual production reduces production time, costs, and plays into risk mitigation

    And a whole lot more

    📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week

    Connect with Michael and Hannah @ Final Pixel:


    #############

    📝 SHOW NOTES

    Final Pixel Academy
    https://finalpixelacademy.com

    Cuebric
    https://cuebric.com
    https://www.youtube.com/@seyhanlee9735

    Red Bull Racing RB19
    https://www.redbullracing.com/int-en/cars/rb19

    Sphere Fever, Peachy Bottas, and The Weekend So Far! | 2023 Las Vegas Grand Prix
    https://www.youtube.com/watch?v=nAjHbOCUl84&t=28s

    The Virtual Production of The Mandalorian Season 1
    https://www.youtube.com/watch?v=gUnxzVOs3rk


    #############

    Final Pixel is pioneering innovation in virtual filmmaking—from concept to final pixel. We chatted with CEO Michael McKenna and Head of Production Hanah Draper about pushing creative boundaries.

    🏎️ They helped Red Bull pull off its RB19 reveal with just 6 weeks of lead time. Using photoreal CG environments and drone footage, they built a fictional story of the racecar getting lost on its way to the New York launch event.

    🛡️ Risk mitigation is key. Buttoned-up planning prevents common virtual production pitfalls and helps build client trust. Warner Bros relies on Final Pixel's tight production management.

    ⏱️ Virtual production compresses timelines. By reconceptualizing campaigns around dynamic CG scenes, clients can create content 50% faster than traditional methods. This also reduces costs by up to 20%.

    🤖 AI will become another filmmaking tool, slotted into existing pipelines once iterative workflows improve. The tech is not the focus—it's the experiences it enables.

    👏 The live action aspect uniquely expands creative possibilities, unlike purely animated CG or visual effects. It also breeds spontaneity on set as scenes can be reviewed and shifted in real-time.

    The future of the craft will leverage tech while preserving the human artistry of cinematography and set design that makes viewers feel emotion. Virtual production will transform filmmaking, not replace it.

    #############

    ⏱ CHAPTERS

    00:00 Introduction and Overview
    01:32 The Challenges of Virtual Production
    04:39 What is Final Pixel
    04:39 Final Pixel's Global Reach
    07:56 The Origin of Final Pixel
    10:54 Final Pixel's Educational Programs
    19:35 The Role of AI in Filmmaking
    24:56 The Red Bull RB19 Reveal Project
    27:42 Drone Footage and Car Plates
    28:25 The Carbon Footprint of the Production
    29:13 The Shoot and Challenges
    32:45 The Impact of Virtual Production
    33:39 The Speed of Content Creation
    33:59 The Potential of Unreal Engine Environment
    34:36 The Future of Filmmaking
    48:45 Immersive Experiences & Las Vegas Sphere
    51:18 Closing Remarks

    #############

    New Territory Media ► https://ntm.link/home

    VP Land
    en-usNovember 25, 2023

    GhostFrame at NAB: Virtual Production with 3+ Realities

    GhostFrame at NAB: Virtual Production with 3+ Realities

    Let's take an inside look at GhostFrame's brand-new technology, which creates 3+ realities simultaneously on an LED wall, expanding the possibilities for virtual production.

    📬 Get the VP Land newsletter in your inbox: https://ntm.link/vpland

    📺 This episode is from our NAB 2023 video series. Watch the video version of this interview here: https://youtu.be/hDCHxS8pl1M

    🛠 TOOLS & RESOURCES

    GhostFrame
    https://www.ghostframe.com

    *************

    GhostFrame: The Revolutionary Virtual Production Toolset

    GhostFrame is a brand new production toolset that's changing the game in virtual production, live broadcasts, esports, and corporate videos. Able to hide video content in an LED wall and maintain a perfect naked-eye image, GhostFrame enables you to shoot multiple background scenes simultaneously without the need for re-blocking, resetting, or re-lighting. Using GhostFrame, you can save time and achieve greater efficiency in your production process.

    How GhostFrame Works

    Peter from GhostFrame explains that the technology enables you to have multiple images hidden in the wall, which are visible through the camera, but invisible to the naked eye. The system works by shuttering the camera at a higher rate than normal, carving out and chopping out the subframe that is needed to give a perfect image. The lighting is synchronized with the background, and the lights cycle to match whatever is on the background that GhostFrame is recording.

    Applications of GhostFrame

    Fox Sports and Valve are already using GhostFrame to power their analysis and studio analysis, respectively. Fox Sports is using it to put their analysts inside a virtual world, while Valve is using it to be inside their game world. Applications also include extended reality and AR shoots, where multiple cameras can be used to see different backgrounds on the wall. With GhostFrame, you can achieve multi-camera 3D Unreal production, and the realities are always on the wall, making it easy to preview and cut.

    Benefits of GhostFrame

    GhostFrame can help you achieve greater efficiency and creativity in your production process. With the ability to shoot multiple background scenes simultaneously, you can save time and money on re-blocking, resetting, and re-lighting. The lighting is synchronized with the background, and the lights cycle to match whatever is on the background that GhostFrame is recording. It's perfect for car commercials, where the reflections are real, and it enables you to change from day to night quickly and easily. GhostFrame is also great for extended reality and AR shoots, where multiple cameras can be used to see different backgrounds on the wall.

    VP Land
    en-usNovember 07, 2023
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