Imagine your dot City TLD

What does an applicant for a dot Brand need to do to assure that they are successful in the application process and beyond - when operating a piece of the Internet? Gain valuable insights on some of the technical questions that brand builders must address in their applications to ICANN. For more videos on the New TLD program click here. When you’re ready to begin a conversation about your dot Brand, start here.

On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) unleashed a new era of competition designed to create a more accessible, secure and innovative Internet. And unlike any time in history, you can unite your unique community -- your ”niche” – around a top-level domain. For a real-life example, the sustainability community is coming together to create a “.eco” domain. In that same way, perhaps you represent the community of all medical health providers around the world and want to unite around “.health”. Maybe sports enthusiast would like to use an email address that ends with “.nfl” or “.fifa” or – more broadly -- “.tennis” or “.cricket.”? To find out more visit out dot Niche page.

Watch our video on the opportunities created by dot City TLDs. This short video illustrates the many benefits and new approaches that City Leaders can gain with a dot City TLD. Learn more about dot City TLDs and what to expect by clicking here.

October 19, 2011, the Columbia Business School's Center on Global Brand Leadership presented a global webinar, “Who Should Invest in a dot Brand? Evaluating the Business Case for a Top-Level Domain Name,” sponsored by Afilias. One of the most important questions from applicants about the new dot Brand TLDs is how much will they cost. The panelists provide useful insights to help you understand and estimate the total cost of a new dot Brand TLD. For more information visit our gTLD Webinar page by clicking here.