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    • The Chaotic Rise and Fall of YahooDespite a $128 billion market cap, Yahoo crashed to $8 billion due to external factors, but a stake in Alibaba saved them. Marissa Meyer attempted to revive Yahoo, but ultimately failed.

      The story of Yahoo, as discussed on the Vergecast with Nick Carlsen, highlights the complex and chaotic nature of tech companies and their decision-making processes. Despite being a $128 billion company in the late 90s, Yahoo crashed to a market cap of $8 billion within a year. The company's salvation came in the form of a stake in Alibaba, which exploded in value and saved Yahoo from oblivion. During this time, Marissa Meyer, a former Google executive, was given a unique opportunity to turn around Yahoo, but ultimately failed to do so within the given timeframe. The Yahoo saga serves as a reminder that tech companies are not always cohesive, top-down entities, but rather, are influenced by various external factors and stakeholders.

    • Marissa Mayer's adaptability and determination at GoogleBeing adaptable and resourceful in your career can lead to success, even if your initial focus isn't your long-term specialty. Diversified investments can also provide significant value.

      Marissa Mayer's career at Google, before her tenure at Yahoo, was marked by her adaptability and determination. Starting as a coder, she quickly recognized that it wasn't her long-term specialty and instead threw herself into various projects, eventually becoming a key lieutenant to Google's CEO, Larry Page. Despite initial concerns about the company's reputation, Mayer's experience at Google set the stage for her later success at Yahoo. Additionally, the discussion highlighted the significant value of Yahoo's stakes in Alibaba and Yahoo Japan, which far surpass the company's current market cap. The core business of Yahoo, often associated with its website and services, is worth less than zero dollars. However, there are still demographics, such as older audiences, who value Yahoo for its news offerings. In essence, Marissa Mayer's story demonstrates the importance of being adaptable and resourceful in one's career, while the current state of Yahoo's valuation underscores the significance of diversified investments.

    • Revolutionizing Google's Hiring and DesignMayer's data-driven design philosophy and innovative hiring approach significantly impacted Google's products and her bold problem-solving earned her both admiration and enemies.

      Marissa Mayer's innovative approach to user experience and hiring at Google led to her significant influence and power within the company. She revolutionized Google's hiring process by advocating for technically savvy business-minded individuals, creating the renowned APM program. Mayer's data-driven design philosophy, including her rule of limiting font changes and color schemes, helped shape Google's products. Her determination to tackle problems head-on, regardless of who else was working on them, contributed to her rise within the company. However, her tenure at Google came to an end when she was recruited to turn Yahoo around, aiming to make it a more Google-like platform. Her bold and relentless approach to problem-solving earned her both admiration and enemies.

    • Revitalizing tech companies through leadership and innovationStrong leadership and innovation are vital for tech companies facing challenges, as seen in Yahoo's transformation under Marissa Mayer and the undercutting of Terry Semel by Mark Zuckerberg.

      Leadership and innovation are crucial for tech companies looking to turn their fortunes around. This was evident in the case of Yahoo, where Dan Loeb's discovery of the CEO's resume fraud led to a campaign to remove the existing leadership and bring in Marissa Mayer, a product person, to revitalize the company. The tension between media and tech companies is real, but having a strong leader who can adapt and innovate is essential. As seen in the example of Terry Semmel trying to undercut Mark Zuckerberg's Facebook sale, even seasoned executives can be outmaneuvered by determined and innovative leaders. The human element and the bold decisions they make are what make the business world fascinating.

    • Individual Decisions and Leadership in Tech IndustryMark Zuckerberg's decision to not sell Facebook led to its growth, while Marissa Mayer's acquisitions transformed Yahoo, showcasing the impact of leaders in shaping tech companies.

      The stories of Mark Zuckerberg at Facebook and Marissa Mayer at Yahoo showcase the impact of individuals' decisions and leadership in shaping the tech industry. Mark's decision to not sell Facebook led to its massive growth, while Marissa transformed Yahoo with her acquisitions and leadership. Her acquisition of talent from neighboring companies and purchase of Tumblr, despite its independence, significantly impacted Yahoo. Despite Yahoo's current negative value, these acquisitions show the potential value within the company. These leaders' determination and creativity led to significant changes in their respective companies and the tech landscape.

    • Reviving Declining Tech Companies: The Cases of AOL and YahooEx-Googlers like Tim Armstrong have tried to revive AOL and Yahoo through media plays and ad tech investments, but activist investors' involvement and industry competition have led to significant losses and uncertainty for their future.

      Yahoo, once prominent webmail providers and portals similar to AOL, have faced declining products and financial struggles. Ex-Googlers like Tim Armstrong have attempted to revive these companies through various means, including media plays and ad tech investments. However, these efforts have not always been successful, leading to significant losses and activist investor intervention. Despite these challenges, both AOL and Yahoo are now pivoting towards ad tech to monetize these massive audiences and compete with industry giants like Google and Facebook. The involvement of activist investors, who own large shares and push for mergers or leadership changes, adds an intriguing layer to the ongoing narrative. The future of these companies remains uncertain, but their resilience and determination to adapt to the evolving digital landscape are noteworthy.

    • The struggle to save Yahoo with clear identity and purposeHaving a clear identity and direction is crucial for companies to thrive in the digital landscape, as shown by the experiences of Yahoo and The Verge.

      Despite the best efforts of talented leaders like Marissa Mayer, Yahoo's history of lacking a clear purpose and coherent identity has made it a difficult company to turn around. This was a theme that emerged from the book "Marissa Mayer and the Fight to Save Yahoo," as the author discovered that individuals who tried to lead the company were often criticized and dismissed as incompetent, but in reality, they were intelligent and capable individuals. The name "Yahoo" itself, which was once synonymous with the exclamation point, has become a symbol of the company's messiness. Meanwhile, The Verge's own experiment with Snapchat shows that engagement and success on the platform requires a clear sense of purpose and a connection with the audience. In the end, both Yahoo and The Verge demonstrate the importance of having a clear identity and direction in order to thrive in today's digital landscape.

    • Exploring the balance between hype and reality in brand successEvaluate brand success by considering both hype and reality, not just one or the other, to find the right balance and determine true value.

      During the discussion, the speakers explored the concepts of "beef or bust" and "hype check" in the context of evaluating the success of brands or products. "Beef or bust" is a binary evaluation, where something is either good (beef) or bad (bust). On the other hand, "hype check" is a more complex equation that involves dividing hype by reality to determine the overall value or success of a brand or product. The speakers also discussed the importance of considering both hype and reality when evaluating the success of something, rather than just focusing on one or the other. Ultimately, the goal is to find the right balance between hype and reality to determine the true value of a brand or product. The speakers also emphasized the importance of the audience's voice in shaping policy decisions and winning the internet.

    • The FCC's Fight for Net Neutrality: From Court Losses to Title II RegulationThe FCC's use of Title II to regulate the Internet as a utility grants authority to create new net neutrality rules, but raises concerns about potential content regulation.

      The fight for net neutrality rules in the US has been a long and contentious one. In early 2014, after the FCC lost in court regarding net neutrality rules, ISPs began to implement restrictive practices, leading to a public outcry. A year later, President Obama announced that the FCC would use Title II of the Telecommunications Act to regulate the Internet as a utility. However, this action only grants the FCC the authority to create new rules, and the fear is that it could lead to regulation of internet content. The GOP recently released a controversial ad implying that net neutrality could lead to the regulation of personal activities, such as installing an internet connection. Despite the concerns, the goal of net neutrality is to protect consumers and prevent ISPs from monopolizing the market.

    • Internet and Telecom Monopolies: Consumers Seek ProtectionNet neutrality is a consumer protection issue, not a partisan one, focusing on prohibiting blocking of lawful devices and applications.

      The internet and telecommunications industries have become monopolies, leaving consumers feeling trapped and seeking government protection. The fear of being forced into using subpar services or outdated technology, as depicted in a viral video, is a real concern for many. This issue transcends political affiliations, as evidenced by a Republican Congresswoman's speech at a telecom policy conference. However, the politicization of net neutrality and the rush to pass legislation without proper consideration could lead to unintended consequences. The number one principle of net neutrality is the prohibition of blocking lawful devices and applications, a principle that has been supported by figures on both sides of the political spectrum. It's important to remember that net neutrality is not a partisan issue, but rather a consumer protection issue. The debate should focus on finding a solution that truly benefits the public, rather than being used as a tool for political gain.

    • FCC's net neutrality rollback faces challengesThe FCC's proposed net neutrality rollback could lead to unequal online content access and higher prices, facing legal challenges and political debates in the coming months.

      The FCC's proposed order to roll back net neutrality rules is not yet finalized, and it's expected to face legal challenges from companies like Verizon if and when it's published. Mark Cuban, known for his outspoken presence on Twitter, has weighed in on the issue, with some commentators seeing his stance as punching up rather than down. The rules themselves are still being negotiated among FCC commissioners, and it's unclear which parts will be enforced once the order is published. The potential loss of net neutrality has sparked concerns among consumers and tech companies alike, with some arguing that it could lead to higher prices and unequal access to online content. The stock market has already reacted to the news, with cable companies seeing a boost in share prices following the FCC's announcement. Ultimately, the future of net neutrality remains uncertain, with legal challenges and political negotiations likely to play out in the coming months.

    • Verizon's history of controlling network featuresVerizon's past actions of blocking or restricting network features raise concerns about potential harm to consumers and innovation with net neutrality repeal

      Verizon has a history of being a proprietary and controlling telecommunications company, even going against net neutrality rules and consumer preferences. This history raises concerns about how the repeal of net neutrality rules could impact Verizon and other companies in the industry, particularly in the context of mobile networks. The discussion highlighted several instances where Verizon blocked or restricted certain features on their networks, such as Google Wallet, Wi-Fi, and Bluetooth, to keep customers on their proprietary platforms. The argument that spectrum is a finite resource and valuable commodity has been used by Verizon to justify these actions, but it has not prevented consumer backlash or legal challenges. With the repeal of net neutrality rules, there is a risk that companies like Verizon could have even more power to control and restrict access to their networks, potentially harming consumers and limiting innovation.

    • FCC's Decisions on Net Neutrality Impact Companies, Especially Smaller OnesThe FCC's decisions on net neutrality will significantly impact companies, particularly smaller ones, that rely on affordable data distribution.

      The future of net neutrality regulations lies with the Federal Communications Commission (FCC) as they make judgement calls on zero rating and sponsored data. With mobile networks becoming increasingly important, the FCC's decisions will significantly impact companies, particularly smaller ones, that rely on affordable data distribution. The push for net neutrality came from various sources, including New York startup tech companies like Etsy, who argued that increased costs to distribute content would negatively impact their sellers and small businesses. The ongoing legal battles and the FCC's authority to draw bright lines in the net neutrality landscape mean that continued attention and vigilance are necessary.

    • Impact of net neutrality bill on content providers and ISPsThe net neutrality bill's passage may affect financial deals between content providers and ISPs, with the complexities of interconnect peering adding uncertainty.

      The passing of the net neutrality bill could potentially impact the financial relationships between content providers like Netflix and internet service providers like Comcast. While the proposal aims to regulate the entire chain, the complex business deals involved, such as interconnect peering, remain uncertain. The Netflix-Comcast issue is just one example of the intricacies involved. The Verge, as a tech media outlet, emphasizes the importance of an open internet for innovation and consumer choice, and fears the potential consequences of ISPs making decisions for users. The debate continues to unfold, with significant implications for the future of the internet.

    • The Future of TV and Apple's New Photo AppTraditional cable companies maintain control over TV, while Apple updates its photo app with a user-friendly interface and improved editing tools.

      The future of television may be merging with the internet, but the control remains in the hands of traditional cable companies, making it difficult for consumers to access better interfaces and streaming services. This was discussed in a thought-provoking piece by John Herman, which is recommended for further reading. Moving on to Apple news, the tech giant is releasing a new version of its photo app, Apple Photos, which is set to replace iPhoto and Aperture. This update brings a more user-friendly interface and improved editing tools, including an intelligent slider that automatically adjusts photos with a simple slide. The app is designed to be intuitive and educational, allowing users to learn about photo editing concepts through the app's features. While it may not be a full-fledged pro tool like Aperture, it is a significant improvement for casual users. Apple Photos is currently in developer seed, with a beta release coming soon and a full launch in the spring.

    • Apple iCloud vs Google Photos: Storage and FeaturesApple iCloud requires payment for additional storage while Google Photos offers free unlimited storage. Apple lacks social media importing and may not be ideal for non-Apple users, but offers security and accessibility benefits.

      While Apple's iCloud photo service offers convenient syncing between devices, users must pay for additional storage. This contrasts with services like Google Photos, which offer unlimited storage for free. However, Apple's service lacks the ability to easily import photos from social media platforms and may not be the best solution for those who don't live entirely within Apple's ecosystem. The fear of losing precious photos also adds to the stress of managing them, making a simple and reliable cloud backup solution essential. Apple could alleviate concerns by ensuring the security and accessibility of photos, making it a more attractive option for users. Ultimately, the choice between services depends on individual needs and preferences.

    • Discussing photo management and technology's impact on the poorest peopleUsers value convenience of having all photos in one place but may prefer dedicated cameras for better quality. Some consider switching platforms for better photo management, but hesitate due to missing features. Bill Gates's technology predictions for the world's poorest people are a topic of excitement.

      For some users, having all their photos in one place, like Google Photos, is more convenient, especially when dealing with large batches. However, they might prefer using a dedicated camera for better image quality. The user in the discussion was considering switching from Android to iOS due to the photo management experience, but was hesitant due to the absence of certain features in Apple's offering. The user also expressed excitement about Bill Gates's upcoming appearances on The Verge, where they would discuss his predictions about technology improving the lives of the world's poorest people. A common theme throughout the conversation was the importance of having easy access to technology and digital tools, even if it meant sacrificing other necessities like plumbing.

    • The Importance of Mobile Phones in Developing Countries' Financial LivesTwo billion unbanked people will soon have phones and use them for digital payments, according to Bill Gates. This shift towards mobile finance is a game-changer for daily life and the future of finance in developing countries.

      Technology, specifically mobile phones, is becoming increasingly important in the financial lives of people in developing countries. Two billion people currently without bank accounts will soon have phones and use them for making payments. Bill Gates, through his tweets, has highlighted this trend and is a strong advocate for this shift towards digital payments. The Verge podcast discussed this topic in detail and will continue to explore various tech-related themes in the coming weeks. It's an exciting time for technology and its role in shaping the future of finance and daily life in developing countries.

    • Learning about tech through podcasts and unmonetized channelsUnderstanding technology and its platforms is valuable, even if they're not currently monetized for your business.

      Chris Plant, from The Verge, emphasizes the importance of understanding technology and how it works. He does this by hosting a podcast called "What's Tech?" where he invites friends to explain various tech-related topics. Snapchat was mentioned as an unmonetized distribution channel for The Verge. Despite not making any money from it, they continue to use it. The conversation was lighthearted and included mentions of various names, but the underlying message was the value of learning about technology and the various platforms that make it accessible to a wider audience.

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    The Vergecast
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    Effectively immediately, Dean is now – objectively speaking – the best podcast host on the planet.

    That’s because Dean read the half-satirical, half-serious book, “100 Tricks to Appear Smart in Meetings,” by author Sarah Cooper, our guest this week. Many, many of the tricks in Sarah’s book apply to any type of business meeting – even podcasts.

    [Trick #19: If you start a sentence with “objectively speaking,” anything you say afterwards must be 100 percent correct.]

    Sarah learned the tricks of appearing smart while sitting through countless meetings at Yahoo! and Google, where she worked before leaving to become an author and stand-up comedian. [Amazing how well her tricks advanced her career, isn’t it?]

    Sarah’s book is one of the funniest business books you’ll read this year. Perhaps ever. It’s also chock full of actionable ways to use words like “actionable” in order to sound smart. 

    Keep your ears open for other savvy image tricks as Dean and Sarah converse; including interrupting an important meeting to take a call; and repeating what the other person just said, very, very slowly.

    So…be sure to listen in, and you too, will immediately appear smarter and earn lots more money. Objectively speaking, of course.

    Photo: Sarah Cooper, The Cooper Review
    Posted: April 10, 2017
    Monday Morning Run Time: 29 minutes 31 seconds