Episode 4 - The Inbound methodology was introduced to businesses by HubSpot in the mid 2000s and it's still one of the leading ways B2Bs and B2Cs are growing their businesses.
Derek, ZGM's Content Strategist and resident Inbound Marketing expert takes Peter and Scott through what Inbound is and how that differs from the other types of marketing we utilize. We also try to convince Scott to join Instagram.
Resources:
- Music by Thomas Thomas.
- What is Inbound Marketing?
- Win Without Pitching by Blair Ens
- Follow us on Instagram
In this episode, we talk about a radio station's weird stunt before switching formats, Radioshack's weird Twitter handle, Arby's new marketing relationship with Old Spice and Peter talks about his new beverage venture.
In this edition of the podcast,
As always, thanks to Thomas Thomas for lending us their music.
This podcast brought to you by The Inbound Lab
The boys are back "in-studio", enjoying Negronis, and talking shop.
In this edition of the podcast,
As always, thanks to Thomas Thomas for lending us their music.
This podcast brought to you by The Inbound Lab
After a bit of a hiatus, TableSide Mashed Potatoes are back!
In this episode, Scott Irwin, Peter Bishop and Derek Hovinga discuss Derek's new fascination with his Oculus Quest 2 and the potential of advertising in space.
This episode brought to you by ZGM Modern Marketing Partners and The Inbound Lab
Special thanks to Thomas Thomas for lending us their music.
NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Sajak & Farki to help us understand how non-fungible tokens work and what they've done with digital content creators around the world.
This episode brought you by ZGM Modern Marketing Partners and The Inbound Lab
On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.
Parental Advisory: This episode contains course language.
Thanks as always to Thomas Thomas for their music!
Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English.
We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help both achieve the best results.
On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek.
Thanks to Shane Wallace for coming on the show.
Thanks again to Thomas Thomas for lending us their music.
This podcast is powered by ZGM and The Inbound Lab.
In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.
For context, Scott Irwin wrote a fantastic blog on this here.
On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.
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