Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.

It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.

In this podcast episode, you'll discover how to:

• Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.
• Implement sales strategies to increase conversions.
• Encourage micro-commitments to guide a potential customer through the customer journey.

Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand. 

Learn to create resources that pack value and align beautifully with your paid offerings.


Related Episodes

Episode #78 Three Needed Changes When Working Hard is Not Enough
Episode #84 AI Vs. Human Touch: Striking the Right Balance 

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

AI VS Human Touch. How Do Content Creators Strike the Right Balance?

We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch.

Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content?

 It can unless you use my 12-step workflow that shows you how to use AI in your content creation without losing that warm, heart-to-heart connection we all crave. 

Here's What You'll Discover In This Episode

• Use AI tools as a supportive writing assistant, not a replacement for your authentic voice and creativity.
• Implement a 12-step workflow for content creation, including using AI tools to streamline the process and produce high-quality content efficiently.
• Access a downloadable PDF document with convenient links to the AI tools mentioned in the episode.

 From digging up those juicy keywords to structuring your thoughts, I'm covering a start-to-finish process with repurposing suggestions.


Your Action Step

NEW: How to Integrate AI in Your Article Creation: 12-Step Writing Workflow

https://marisashadrick.com/podcast/episode-84-ai-vs-human-touch-striking-the-right-balance/


FOLLOW MARISA ON LINKEDIN
☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/

Join the Podcast Community! https://marisashadrick.com/listen

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• How did you find me?
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Discover Infinite Content Possibilities with AI Assistance

Content creation can lead to fatigue and burnout. 

If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode.

Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.

Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience.

Here's What You'll Discover In This Episode

• The Future of Podcasting: Explore emerging trends in the podcast industry and how AI is poised to revolutionize content creation and business strategies.
• Benefits and Drawbacks of AI: Uncover the advantages of AI assistance in content generation while navigating potential limitations and maintaining authenticity.
• The Human Element:  Explore the intersection of human creativity and AI assistance to craft compelling content that resonates with your audience.
• Addressing Concerns: Tackle concerns about AI-generated content replacing human jobs and find ways to adapt and thrive.
• Content Repurposing: Discover how to leverage content repurposing to save time without sacrificing quality or engagement.
• Community Building: Gain insights into Greg's approach to building connections and community in the digital space.
• Future Opportunities and Challenges: Look ahead to upcoming opportunities and challenges with AI and how businesses can prepare for them.

About Greg Wasserman
Greg is the Head of Growth, Partnerships, and Community for Castmagic. His 20 years working with brands, companies, agencies, and small businesses make him a valuable resource. A leading voice in the podcast industry, a jack of all trades, and someone who values connection, he's set to share insights on the power of content repurposing, saving valuable time, and expanding your business.

Connect with Greg on LinkedIn!
Discover the Power of CastMagic 

 Disclaimer: The above CastMagic link is an affiliate link, meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this pro

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• How did you find me?
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• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets.  

In today's "Amplify Your Authority" podcast, I'm joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. 

We dive into the nuances of making your headlines stronger with action-driven messaging. 

Here's what you'll discover in this podcast episode:

• Sculpting a lead magnet headline that's irresistible – not ignorable 
• Crafting calls to action that practically push the button themselves
• Designing a device-friendly opt-in so your offer looks fab on any screen 
• Injecting just enough personal touch to build trust and still keep it professional
• Turn lurkers into loyal subscribers with relevance

...and that's just skimming the surface! 

Plus, a LIVE Copy Critique

Kathy and I also examined one of our listener submissions, Jenine Camins's brilliant work from uqmindfulness.com. 

Together, we reviewed a well-written lead magnet and provided Jenine with helpful feedback to make it even stronger.

Jenine Camins Life Coach UQ Mindfulness

Lead Magnet: https://uq-mindfulness.ck.page/52e371f349

Jenine's Website: https://uqmindfulness.com/

Listen and implement these actionable insights for your copy projects.

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• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You’ll help me reach and support more people, and I’d appreciate it so much.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• How did you find me?
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• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Are you curious about LinkedIn and how it can benefit your business?

Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages.

With a wealth of experience and a track record of success, she's ready to share a treasure trove of insights far beyond the basics.

While she's on her way to making a splash at Social Media Marketing World 2024, in this interview, she's pulling back the curtain to reveal strategies that can truly transform your LinkedIn game.

Here's what you'll discover in this packed-full episode: 

• LinkedIn Myths Unveiled: Michelle's Insights on B2B Marketing
• Authenticity vs. Professionalism: Striking the Right Balance on LinkedIn
• Engagement Mastery: Building Your Presence as a Solopreneur
• Strategize for Success: Crafting a LinkedIn Plan Aligned with Your Business Goals
• The Human Touch: Michelle's Approach to Meaningful Connections
• Protecting Your Brand: Safeguarding Against Personal Branding Pitfalls on LinkedIn
• Content That Converts: Michelle's Proven Tips for Captivating Content

Join us as we uncover the secrets to strategically optimizing your LinkedIn presence for substantial business growth, complete with actionable tips and advice.

About Michelle J Raymond: Michelle is amazing when it comes to LinkedIn company pages. She shines a light on the untapped potential of LinkedIn for B2B organizations.

As a seasoned LinkedIn company page specialist, host of the LinkedIn for B2B growth podcast, and co-author of the LinkedIn Branding Book and Business Gold, Michelle brings a wealth of knowledge and insight.

She is a highly sought-after speaker, evidenced by her upcoming Social Media Marketing World 2024 appearance. She'll be presenting and focusing on the pivotal role of LinkedIn B2B marketing strategies.

Follow Michelle J Raymond

• Michelle J Raymond (Linkedin Profile)
• b2bgrowthco.com/ (Company)
• linkedinforb2bgrowthpodcast.com/ (Portfolio)
• youtube.com/@michellejraymond (Other)

Rate, Review, and follow on Apple Podcast

Did you enjoy this episod

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Whether you're a seasoned podcaster or just starting, finding the right tool to create high-quality content can be a game-changer for your brand and sanity. 

In this episode of "Amplify Your Authority," I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.

In this episode, Kendall and I discuss the following:

• My love/hate relationship with podcasting and why I've decided to go all in and create more content. 
• Discover how Riverside's features simplify podcasting, including the latest AI-generated content.
• Advice on podcast content repurposing, quality sound, and consistency. And more!

Get ready to elevate your podcasting game and learn from an industry expert.

About Kendal Breitman
Kendall is a member of the Riverside team focused on supporting Riverside's community of creators. She has over ten years of experience working in television and video production for places like NBC and Bloomberg News.

Try Riverside for Free
CLICK HERE to get a taste of Riverside

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👉 What do you do for a living?

👉 What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Subscribe and Never Miss an Episode
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Disclosure: Some recommended resources are affiliate link(s), meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse any tools or resources because I only recommend what I have used and enjoy. 

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Many talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment.

Authority is not a destination but a journey—one marked by continuous growth, overcoming self-doubt, and breaking through preconceived notions about what it means to be a leader.


In This Episode You'll Discover:

✅ The Essence of Authority:
Discover a deeper meaning of authority and how it goes beyond conventional definitions.

✅ Signs of Leadership:
Recognize your subtle yet powerful signs of leadership that will help you become an authority in your field. 

✅ The Role of Empathy:
Implement empathetic Leadership to transform your influence and set you apart as a leader.

✅ Overcoming Mental Barriers:
Learn about unique strategies for challenging negative thoughts and building a mindset that embraces inner authority.

✅ Leadership Leads to Authority
Aligning with your core values and mission can transform how you lead and influence others toward positive change. 

Authority is not about having a particular title or position; it's about leading with empathy and influencing others toward positive change.

Grab the companion guide and use the Workflow Worksheet to recognize your true authority.

Click this link: https://marisashadrick.com/episode79

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

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• How did you find me?
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• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Transformative Shifts for Sustainable Business Growth

As we transition into the new year, I've been reflecting on the pivotal changes needed when working hard isn't working anymore. 

One crucial shift I've learned is to tear down negative beliefs and fears and build on a healthy foundation. It's not about working harder or pushing through; it's about working strategically.In this special episode of the NEW "Amplify Your Authority" podcast, we'll dive into the needed shift when hard work isn't enough. 

 Here is what you'll discover in this episode:

• Explore how dismantling negative beliefs can lay a strong foundation for entrepreneurial success.
• Discover the transformative impact of shaping your personal brand story and how to create an engaging narrative that resonates with your audience.
• Embrace simplification in business projects, from webinars to lead magnets, and the surprising benefits this could bring to your ventures.
• Learn about the often-overlooked dangers of underestimating time and complexity in projects and gain insights on how to sidestep these issues in your initiatives.
• Determine compensation based on the value and transformation provided rather than hourly rates and how to apply this principle for business success.

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
👉 How did you find me?
👉 What do you do for a living?
👉 What was one helpful takeaway? 
You'll help me reach and support more people, and I'd appreciate it so much. 

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

Rate, Review, and follow on Apple Podcast

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• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

As we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business.

Technology continues to reshape marketing.

Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today's AI evolution is another pivotal change, signaling a new era in online marketing.

It's a crucial wake-up call for businesses to fully equip themselves in the face of AI, as their competitors are certainly not standing still.

Join me as we explore adapting to these shifts, which can be the difference between thriving and merely surviving in the ever-evolving online marketing world.

 Here's what you'll discover in this episode:

• The AI Evolution: Reflecting on the impact of AI in 2023 and its continued influence and why strategic marketing is more crucial than ever in our information-dense online world. 
• Back to Basics: As we gear up for 2024, I'll emphasize the importance of revisiting the foundational elements of strategic online marketing. It's time to align your content with your core business goals, creating a cohesive narrative that resonates with your audience.
• Unveil the Future of Marketing: Get a sneak peek into the strategies set to dominate 2024, whether you're a starting or seasoned entrepreneur.
• Stay Ahead of the Curve: Learn how to build relationships and a network that gives you a competitive edge in the coming year.
• Master the Art of Adaptation: Understand how to adapt to the rapidly changing marketing landscape, ensuring your business stays relevant and thrives in 2024.

Tune in to the full episode for practical insights to navigate the ever-evolving online business landscape.

As we embrace the changes and challenges of the digital frontier, I'm here to guide you through it all. Whether you're an aspiring entrepreneur, a seasoned professional, or somewhere in between, this episode is a must-listen for anyone looking to elevate their online presence and impact.

 
Your Next Action Step!

Join me, Marisa Shadrick, in the 'Amplify Your Authority' program. This comprehensive group-coaching program guides you through the nuances of online marketing, messaging, and product development. Whether you're an independent coach, a se

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Email marketing remains to be a powerful business strategy for turning warm leads into customers.

In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients achieve remarkable results. 

 In this podcast, you'll discover the importance of

✅ Subscriber Engagement: Discover why subscriber engagement is the key to a thriving email marketing strategy. 

✅ Reengaging a Cold Email List: Understand how breathing new life into inactive lists can boost your email marketing ROI and rekindle relationships with valuable leads.

✅ The Power of Effectively Using Tags: Dive into the world of personalization through tags and best practices. 

✅ Balancing Informational and Promotional Content: Strike the right balance between providing valuable information and promoting your products or services to keep your audience engaged and receptive.

✅ Consistency and Authentic Connection: Explore why consistency and authenticity are the cornerstones of effective email marketing. 

These email marketing secrets will help small business owners cultivate strong connections with their audience and increase their business success.

 
About Kathy Farah Consulting L L C 

Convert Kit Email Strategist 

In 2021, Kathy Farah faced a significant life change. She found herself divorced after 14 years. 

Although this was a devastating season, she pushed herself to take control of her life and start her own online business. 

As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:

Website: https://www.kathyfarah.com/

LinkedIn: https://www.linkedin.com/in/kathyfarah/

Email: Kathy@kathyfarah.com

Free Resource: 4 Email Strategies to Reengage Your List


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👉 How

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success! 

Amplify Your Message $29 Membership Includes 

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. 
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. 

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. 

Subscribe Today: https://marisashadrick.com/listen

 

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.