Innovation through Improvement: How Successful Companies Don’t Invent Products from Stratch

enFebruary 28, 2024

From Struggling Artist to Million-Dollars in E-commerce Sales

Ever wondered how a landscape photographer can turn a passion for art into a thriving online business? In this episode I chat with Craig Alexander, who shares his transformative journey from struggling artist to e-commerce success.

Craig's story is an inspiring mix of creativity, strategy, and determination. He delves into his early challenges, the repeated failures at art shows, and the pivotal tactics that catapulted his art sales to nearly $2 million in just over three years. This episode isn't just about selling photography; it's about crafting a life of freedom, creating art on your terms, and living the dream you've always envisioned.

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Where to find Craig Alexander

Workshop: https://www.craigalexanderacademy.com/japan-workshop-23-march-2024-craig-4

Instagram: https://www.instagram.com/craigalexanderphotography/

YouTube: https://www.youtube.com/@craigalexanderphotography4753

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EVERBEE WEBSITE: https://everbee.io/

EVERBEE BLOG: https://everbee.io/etsy-seller-blog/

EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee

EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en

EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/

JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388

enFebruary 23, 2024

The Power of Research and Branding: How Terry Marsh Built a Six-Figure Etsy Empire

In this episode we’re joined by Terry Marsh, a successful Etsy seller with over a decade of experience. Terry shares her story of starting on Etsy as a single mom, quitting her job, and building two six-figure shops. She discusses the mental stress and decision-making involved in becoming a full-time entrepreneur and offers valuable advice for those looking to make the leap.

Terry emphasizes the importance of research and staying ahead of the competition, as well as the role of email marketing in building a strong customer base. Whether you're just starting out or have years of experience, Terry's insights will provide valuable lessons for your Etsy business.

EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.

Terry Marsh, a 10-year veteran Etsy seller, began her e-commerce journey as a single mom seeking a home-based income. Specializing in handmade tutus, she eventually left her job to focus on Etsy full-time. Despite setbacks, Terry now manages three six-figure revenue-generating Etsy shops, crediting her success to strategic research and email marketing.

Beyond Etsy, Terry shares her insights on a YouTube channel to support fellow sellers. With a dedication to continuous growth, she plans to expand into print-on-demand and solidify her brand presence, emphasizing long-term customer relationships.

Terry’s Youtube Channel: https://youtube.com/@cha-ching.?si=hrxwPA1u-pWIYGgh

Timestamps with key takeaways:

(01:46) Terry's 10-year Etsy journey.

(08:02) Balancing entrepreneurship and family life.

(25:28) Email importance for branding.

(27:04) Building valuable business assets.

(34:10) Shifting focus to print on demand.

(39:32) Research and improving listings.

Entities mentioned:

Etsy seller, veteran Etsy seller, selling on Etsy, six figures, online success, email marketing, Everbee, e-commerce, winning products, SEO optimization, growing business, research, relevant products, demand, mental stress, quitting job, pitfalls, decision making, podcast episode, Cody McGuffey, Terry Marsh, tutus, serial entrepreneur, single mom, work from home, financial stability, quitting job, revenue, profit, business bank account, Etsy customers, email list, branding, website, flexibility, scalability, print on demand, research, Everbee email, asset, exit plan, long-term goals, YouTube channel, research, branding, email marketing, customer relationship, sales channel, website traffic, customer ownership, value, research, Etsy algorithm, rinse and repeat, foundational principles, research, research, research, accuracy, reliable information, print on demand, accuracy.

enJanuary 09, 2024

Harnessing Email for More Reviews, Repeat Sales, and $3,300 Extra Revenue

In this episode of the Etsy Seller Podcast, host Cody McGuffie introduces a game-changing tool for Etsy sellers: Everbee Email. Cody shares a detailed case study conducted by Scott and Chris, who used Everbee Email as beta testers to generate over $3,300 in extra revenue for their Etsy shop in just 30 days. The episode explores the power of email marketing and its ability to automate processes such as getting reviews and repeat customers while building stronger relationships with past buyers. Cody also discusses the importance of list building, capturing customer emails, and leveraging email as a sales channel. Whether you're a beginner or an experienced Etsy seller, this episode offers valuable insights and practical strategies to boost your e-commerce business.

Sign up for EverBee for free at the link - https://everbee.io
Link for the LIVE webinar here: https://www.youtube.com/watch?v=lUQw2O7KDjo

Scott and Chris were invited to share their case study on how they generated over $3,300 in extra revenue to their Etsy shop in just 30 days using email marketing. Scott and Chris have been beta testers for Everbe Email, a new tool specifically built for Etsy sellers. They believe in the power of email marketing and its ability to drive more traffic and sales to an online business. They have over 20 years of experience in online and offline business and have found that having an email list is critical to the success of a business. They are passionate about helping Etsy sellers harness the power of email marketing to grow their businesses and make a positive impact in their communities.

Timestamps with key takeaways:

(02:03) Using email to generate revenue.

(11:57) Email marketing case study.

(14:56) Boosting Etsy sales with email.

(27:10) Building an email list.

(36:00) Building customer relationships.

(53:35) Email marketing success.

Entities mentioned:

ecommerce, email, Etsy, revenue, value, case study, beta tester, automates, reviews, repeat customers, relationship, training, capture, list building, generate revenue, accessibility, positive impact, business platform, winning products, Everby email, traffic, sales, competition, email list, integration, permission, policies, compliance, traffic source, competition, traffic channels, direct traffic, search results, optimization, flywheel effect, email marketing, traffic, sales, email dead, proof, email usage, email examples, Oberlo, Bulletproof, Avaton, profit push sequence, profit push promo, giveaway, email subscribers, terms of service, connection, no like and trust, confirmation email, shipping notification, delivery notification, review request.

enNovember 14, 2023

The Power of Ecommerce: A Bartender's Journey to $360,000 Revenue

Join host Cody McGuffie on the Etsy Seller Podcast as he sits down with Mak, a former bartender turned successful Etsy seller. After losing her job in 2020, Mak went online in search of ways to make money and stumbled upon Etsy. With no prior experience, she dove into the world of print-on-demand and quickly grew her Etsy shop to generate $100,000 in profit within just six months and over $360,000 in revenue.

Mak shares her journey, from initially listing random products to finding her own niche. She reveals how she leveraged Pinterest to drive traffic to her shop and offers valuable insights on finding success in the e-commerce world.

Mak is a successful e-commerce entrepreneur who rapidly grew her Etsy shop to $100,000 in profit within six months, generating over $360,000 in revenue. Her strategic approach, utilizing tools like Everbee for SEO and keyword research, Canva for design, and Pinterest for marketing, played a significant role in her success. Mak also shares her journey and valuable insights on her YouTube channel, Money With Mak, inspiring others to pursue their entrepreneurial dreams.

Youtube: https://www.youtube.com/@moneywithmak

Instagram: @moneywithmak

Timestamps with key takeaways:

(00:17) Amazing Etsy success story.

(09:25) Marketplace advantages and disadvantages.

(16:11) Mental health and niche marketing.

(26:20) Pinterest as a marketing tool.

(30:50) Using Canva for beginners.

Entities mentioned:

Etsy seller podcast, inspiring story, bartender, 2020, make money online,source products, wholesale products, Print On Demand, inventory, bartender,Shopify, dropshipping, Etsy, e-commerce marketplace, website,SEO, marketplace, e-commerce, Etsy, Amazon,print-on-demand, inventory, Canva membership, designs, Etsy, clicks, YouTube, traffic, niche, shop, friends, purchase, dropshipping, long time, shirt, boost, sales, design, cha-ching noise, motivation, obsessed, Pinterest, pins, link, listings, grow, story,Pinterest, niche, physical products, print on demand, mental health,switch, trademarks, Etsy, niches, target audience,sales, Etsy, item, listing, traction,designs, color scheme, YouTube, sales, profit margins,mockups, target audience, extensions, online shopping, viral pin,Etsy, sales, feedback, review, Pinterest,Canva, Creative Fabrica, mock-ups, designs, fonts,print on demand, product, market, research, e-commerce,important, intention, keep at it, compare, inspiration

enOctober 31, 2023

IG: https://www.instagram.com/galaxybombstudio/

From Chaos to Calm: How One Mom Found Balance and Success on Etsy

Join host Cody McGuffie in this episode of the Etsy Seller Podcast as he sits down with Tamara Hall for a follow-up discussion on her Etsy journey. Tamara, a full-time mom and former designer, shares her experience of creating multiple passive income streams through her Etsy shop. Despite initially putting in more time and effort, Tamara has managed to streamline her business to just one hour a week while still earning a consistent income of thousands of dollars per month. She reveals the key to her success, including how she identified her best-selling product and the strategies she used to stand out in a competitive market. This episode is packed with valuable insights and inspiration for aspiring Etsy sellers.

Tamara Hall is a successful Etsy seller and entrepreneur who has found a way to balance being a full-time mom with running a thriving Etsy business. With a background in design, Tamara started her journey on Etsy by creating and selling digital products. She quickly discovered the power of passive income and the potential for success on the platform. Inspired by her own success, Tamara is now creating a course called Etsy Maven, where she shares her knowledge and strategies for selling digital products on Etsy. Her goal is to help other moms and entrepreneurs find financial freedom and flexibility through passive income streams. Tamara's story is a testament to the possibilities of Etsy and the power of creating multiple income streams.

Tamara's Socials:

Website: https://www.galaxybomb.com/?fbclid=IwAR0Hzbj7Z-FBNJ64BJCI_ICVLxbuZC4Ark4drvYp2890vs2bR41HEW2l-O4

Timestamps with key takeaways:

(03:39) Passive income streams on Etsy.

(19:44) Building an irresistible offer.

(23:39) Niche down for success.

(35:42) Selling simple digital download templates.

(38:11) Unreal digital product ideas.

Entities mentioned:

Etsy Seller Podcast, Etsy shop, passive income streams, full-time mom, designing great products, creating passive income, multiple listings, bestseller, updates in her Etsy shop, strategy, Etsy business, one hour a week, Everbee, SE business platform, grow your business, product research, profits, trademarks, listing rank, email automations, print on demand solution, course, digital products, ins and outs, design and sell digital products on Etsy, SEO, product listings, target market, niche, competition, bonus, high profit margins, price point, moms, sense of identity, purpose, business owner, design studio, stress, creative outlet, adding value, enjoyment, designer pack, bundle, digital file, non-designer, business aspect, marketing, positioning, Etsy ads

enOctober 24, 2023

$100,000 First Year: Finding Financial Freedom through Ecommerce Success

In this episode of the Etsy Seller Podcast, host Cody McGuffie sits down with Christina, a remarkable entrepreneur who turned her love for art and travel into a thriving Etsy business. Christina shares her journey from starting with pet portraits to discovering the power of print-on-demand and expanding her product offerings. With determination and a focus on evergreen niches, Christina was able to achieve impressive results, including hitting nearly $100k in profit in her first full calendar year and achieving financial independence along with location freedom. Her story is a testament to the importance of passion, perseverance, and strategic thinking in building a successful e-commerce business. Tune in to gain valuable insights and inspiration from Christina's incredible journey.

EverBee is an Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.

Christina's socials:

Course - https://webinars.cuonline.ca/webinar/how-to-build-a-pod-business-6002

YouTube - https://www.youtube.com/@c.u.online

Christina is an inspiring entrepreneur who has transformed her life through the power of e-commerce. Just two years ago, she was working a full-time job and dreaming of a life of travel and freedom. With a passion for drawing and a love for cats, Christina started selling pet portraits on Etsy. This was the beginning of her journey into the world of e-commerce.

As she continued to explore different avenues, Christina discovered the potential of print-on-demand products. She found a way to combine her artistic talents with the convenience of print-on-demand services, creating customized products that resonated with customers. This led her to open her own print-on-demand store on Etsy, which quickly became a success.

With a focus on evergreen niches and a dedication to creating high-quality designs, Christina's Etsy store saw exponential growth. In just a year, she achieved nearly $100,000 in profit, surpassing her previous income from her full-time job. This success has allowed her to quit her job, travel the world, and live life on her own terms.

Christina's journey is a testament to the power of perseverance and the belief in oneself. She has not only built a successful e-commerce business but has also become a mentor and teacher, sharing her knowledge and experiences with others through her YouTube channel and TikTok. Christina's story is an inspiration to anyone looking to break free from the traditional nine-to-five and create a life of freedom and fulfillment through entrepreneurship.

Timestamps with key takeaways:

(00:27) Traveling the world and Etsy success.

(11:52) Trading time for dream life.

(21:12) Stability vs. controlling our own destiny.

(26:57) Evergreen niches and sustainability.

(32:09) Duplicating and testing different designs.

Entities mentioned:

Etsy Seller Podcast, Etsy journey, Full-time job, Travel the world, Bali, Location freedom, Financial freedom, Time freedom, Online income, E-commerce, Dream life, Vision board, Reality, Mindset, Hurdles, Identity shifts, Inspiring episode, Everbee, Making commerce accessible, Positive impact, Etsy business platform, Product research, Keywords, SEO, Trademarks, Listing ranking, Everbee email, Print on demand, Podcast episode, Cody McGuffey, Christina, Inspiring journey, Quitting job, Traveling, Financial success, Print-on-demand store, Profit, Revenue, Evergreen niches, Q4 rush, Sustainable income, Passion, Validation, Design research, A/B testing, Sales conversion rate, Etsy ads, Trend-chasing.

enOctober 17, 2023

Ecommerce Powered by Print on Demand: Making $85,000 and Replacing Your Job

This episode we interview Taylor, a successful Etsy seller who has achieved remarkable growth in just 12 months. Taylor shares her inspiring journey of starting her Etsy shop as a side gig while working a full-time job, and how she has built it from zero to $85,000 in revenue.

She reveals that her success is primarily due to her use of print on demand, and she provides valuable insights into tactics such as research, SEO, and mindset. This conversation is filled with practical tips and advice for anyone looking to start or grow their own Etsy business.

Guest Bio

Taylor is an inspiring entrepreneur who started her Etsy shop just 12 months ago and has already achieved incredible success. While working a full-time job, she managed to build her shop from zero to $85,000 in revenue. Taylor's journey began when she stumbled upon a TikTok video about print on demand and decided to give it a try. Armed with an iPad and a determination to succeed, she dove headfirst into the world of Etsy and print on demand.

Taylor's passion for entrepreneurship and her positive mindset have been key factors in her success. She believes in setting ambitious goals and has a strong belief in her ability to achieve them. Taylor's mindset has propelled her forward, allowing her to double her income and continue to grow her business.

In addition to running her successful Etsy shop, Taylor also shares her knowledge and experiences through her YouTube channel and coaching sessions. She is dedicated to helping others discover the potential of e-commerce and empowering them to pursue their own entrepreneurial dreams. Taylor's mini courses, such as POD Kickstart and SEO Kickstart, provide valuable insights and guidance for aspiring Etsy sellers.

With her creativity, determination, and passion for helping others, Taylor is a true inspiration in the world of e-commerce. She proves that with the right mindset and a willingness to take action, anyone can achieve their goals and create a successful business.

YT: https://youtube.com/@TaylorPOD?si=tUh81XvZLQo829Zd

Coaching: https://www.taylorpod.com/Work-with-me

IG: https://www.instagram.com/taylorpod_/

Timestamps with key takeaways:

(08:43) Print on demand process.

(10:21) Using Canva for design.

(26:54) SEO kickstart.

(33:09) Setting ambitious goals

(46:40) Recommended books to read.

Entities mentioned:

Etsy seller, Print on demand, Revenue, Full-time job, Side gig, Research, SEO, Mindset, Everbee, E-commerce, Business platform, Profit margin, Niche, Product, Listings, Design, Creativity, Affirmations, Goals, Consulting, Cosmetologist, Business consulting, Glass half full, Positive mindset, 10x mindset

enOctober 12, 2023

Etsy Marketing Mastery: How to Stand Out and Thrive in a Competitive Marketplace

In this episode we're hosting Monica Little, a business coach with expertise in Etsy marketing. Monica shares her personal journey of transitioning from a corporate job to becoming a successful Etsy seller with a multi six figure business and eventually a business coach.

She highlights the importance of understanding the psychology of Etsy shoppers and how sellers can differentiate themselves from the competition. Monica provides valuable insights into optimizing product images, crafting compelling listing descriptions, and leveraging customer reviews to drive conversions and business success.

Whether you're a new or experienced Etsy seller, this episode offers actionable strategies to help you effectively market your products and stand out in the Etsy marketplace.

Guest Bio

Monica Little is a business coach and former small business owner who started her journey on Etsy. With a background in marketing and a passion for organic skincare, Monica grew her own small business, Plant Based Beauty, to multiple six figures. She discovered the power of effective marketing on Etsy and now helps other small business owners succeed on the platform. Monica's expertise lies in understanding the psychology of Etsy shoppers and teaching sellers how to separate themselves from the competition through strategic product images, listing descriptions, and customer reviews. She believes in the importance of making e-commerce accessible to everyone and using it to make a positive impact on families and communities. Monica shares her knowledge and insights on her podcast, The Product Is, and can be found on Instagram at @MonicaLittleCoaching.

Course: https://www.monicalittlecoaching.com/

Timestamps with key takeaways:

(2:11) The psychology of an Etsy shopper.

(12:26) Shopping habits on Etsy.

(24:11) Psychology behind product photos.

(26:57) Social proof in product photos.

(31:35) Finding What Lights You Up.

Entities mentioned:

ecommerce, Etsy, seller, podcast, marketing, competition, product images, listing description, conversions, views, business success, Everbee, business platform, accessibility, positive impact, families, communities, small business owner, corporate job, passion, organic skincare, health and wellness, cancer, trial and error, struggle, marketing background, Expedia, customer loyalty, website, pricing, value, trust, shipping, free shipping, customer experience, user experience, credibility, reviews, social proof, value ladder, differentiation, print-on-demand, product selection, proof of concept, data analysis, creativity, action, Instagram, podcast, dreams, goals

enOctober 04, 2023

Finding Inspiration by Modeling Success: A strategy to build online businesses

In this episode of the Etsy Seller Podcast, host Cody McGuffie explores the concept of modeling success. He emphasizes the importance of paying attention to successful businesses and individuals in order to learn from their actions and achievements.

Cody highlights how successful Etsy shops draw inspiration from other shops in the marketplace to create unique and improved products. He provides examples of well-known companies like Coke and Pepsi, as well as McDonald's and Burger King, who have modeled after each other to compete for customers. Cody emphasizes the importance of not blindly copying others but rather taking ideas and improving upon them to create a better product.

He encourages Etsy sellers to conduct thorough market research, analyze trends, and infuse their own creativity and unique style into their offerings. This value-packed episode provides valuable insights for Etsy sellers looking to grow and succeed in their businesses.

Timestamps with key takeaways:

(01:14) Modeling success.

(05:36) Identifying popular Etsy products

(06:56) Successful Etsy shop strategies

Entities mentioned:

ecommerce, Etsy Seller Podcast, Etsy business, successful businesses, successful people, modeling success, market demand, trending items, colors, fonts, styles, successful Etsy shops, market research, customer preferences, competitor strategies, intellectual property, unique style, product offerings.

enSeptember 27, 2023