Inside the World of Luxury Wines - In Conversation with Liz Thach MW and Peter Yeung

What role can wine investment play in the future of fine wine?

Host Pauline Vicard delves into the intriguing world of wine investment with guests Rosti Petrov and Matthew Small, of Cru Wine. Together they discuss the different opinions about investing in wine, from concerns about rising prices, to assertions that it's a safe investment with steady returns and tax benefits. Pauline also highlights the question about whether there really are people who simply invest just to invest rather than because they are fine wine lovers, as well as how fine wine collectors affect the market. Let’s explore what makes a wine worth investing in, how to assess risks, and what the future might hold for wine investments. Join us as we unravel the myths surrounding wine investment and its importance within finance.

Rosti Petrov is the Associate Director. Rostislav joined Cru Wine in 2019 having worked in the wine trade for over 10 years. Luxury wine retail, fine wine brokerage as well as a wine start up, Rosti experienced different parts of the wine industry before joining the investment arm of Cru Wine. His focus is very much helping to build Cru clients perfect cellars as well as drive expansion of the company’s wine selection.

Matthew Small is the Senior Portfolio Manager at Cru Wine. After seven years in investment banking, Matt entered the fine wine market following a lock-down which encouraged wine tasting and WSET studying. Matt’s focus is to work alongside investors, helping them to build robust, diversified portfolios with long-term earnings potential.

If you want to learn more about the report mentioned in the episode ‘Understanding the Fine Wine Consumer – Country Profile: Singapore’ follow this link. 

The research delves into the Singapore fine wine market, answering questions such as: How big is the fine wine segment in Singapore? What – and who – defines it? Who are the fine wine consumers? What are their purchasing behaviours and how is their perception of fine wine evolving? What are the main market risks and opportunities? 

If you prefer, you can also find today’s conversation here in transcript form where we highlight the most important points of the conversation.

Visit us at Areni Global to learn more about becoming a member.

Follow Pauline Vicard on Twitter & Instagram: @areniglobal

Thank you for joining us today! 

Areni Global is an independent think tank dedicated to the future of fine wine. We exist to answer the big questions of our time and to address our industry’s major threats, including regulatory, environmental, and societal changes. We do this by creating an international platform where experts and thought leaders can come together and share ideas, and by publishing key research and insights.

What are the processes, resources, the wine knowledge and skills needed to equip a vast team like Southern Glazers? Tune in and hear Eric Hemer MS, MW give his insights on what it takes.

Eric Hemer, MS MW is Senior Vice President, Product Education overseeing wine, spirits and related production education and certification in 45 US markets, Canada, and the Caribbean for Southern Glazer’s Wine & Spirits. Eric has been with the company for 35 years; prior to his current role he held various sales,management, and educational positions in Florida before being promoted to his current role in 2013.Eric is a Certified Wine Educator, Master Sommelier and Master of Wine, and works closely with these organizations as well as others as a lecturer, examiner, and mentor. He is also an advisor to the Beverage Academy at Florida International University.

Follow Eric Hemer MS, MW:

https://www.instagram.com/sgwinespirits/

https://twitter.com/SGWineSpirits

This episode of the Areni in Conversation podcast is called “How to Scale Up Trade Education”. Host Pauline Vicard sits down with Eric Hemer, Senior Vice President Director of Wine Education at Southern Glazers Wine and Spirits. Eric is a distinguished figure holding both the titles of Master of Wine and Master Sommelier and he talks to us about the strategies and resources required to scale wine education for over 23,000 employees, exploring how such a large company prioritizes education as a competitive advantage and the most effective methods for delivery.

We also provide the cliff notes for this episode. 

Visit us at Areni Global to learn more about becoming a member.

Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”

Can you scale up fine wine? What are the practicalities of scaling up and the main obstacle and challenge that wineries face along the way? Join our panel discussion to hear more...

Vianney Gravereaux, Sales & Marketing Director, Ornellaia & Masseto, Italy

After starting his career at Arthur Andersen, Vianney Gravereaux has gained a vast international experience in fine wine while working for globally renowned estates such as Champagne Philipponnat and Champagne Salon. He studied Economics, English, Political Philosophy and Geopolitics, is French by birth and multilingual by vocation. 

Follow Vianney Gravereaux:

https://www.instagram.com/ornellaiawinery/

Dan Petroski Winemaker, Massican, USA:

Dan Petroski was born in Brooklyn, NY. After attending Columbia University, he went to work for TIME magazine before the Wall Street Journal tried to poach him. Dan took a moment to reflect. He jettisoned to Sicily for a year, where he interned at Valle dell’Acate. Later, a harvest brought him to California. After harvest, Petroski was hired as Larkmead’s cellarmaster, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, but during that period he launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy. 

Follow Dan Petroski:

https://www.instagram.com/massicanwinery/

About Joao Gomes da Silva, Chief Commercial Officer, Sogrape:

João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others.

Follow Joao Silva:

https://www.instagram.com/sogrape/

Welcome to the Areni Global in Conversation Podcast. ​​Today’s episode is part 2 of Can You Scale Up Fine Wine? Part of Areni's Insight Series. This time host Pauline Vicard is in Conversation with Vianney Gravereaux, Dan Petroski & Joao Gomes da Silva. What groundbreaking insights will our returning panelists share as they delve deeper into strategies for achieving financial sustainability and growth within the fine wine industry in this unprecedented follow-up episode of "Can You Scallop Fine Wine?"

We also provide the cliff notes for this episode. 

Visit us at Areni Global to learn more about becoming a member.

Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to the Areni Global podcast. Today’s episode is called “Teaching for Tomorrow: In Conversation with Pascaline Lepeltier”. In this engaging conversation your host, Pauline Vicard delves into the importance of learning wine facts, despite the ubiquity of Google. Together they emphasize the need to contextualize factual knowledge for those building careers in the wine industry. The discussion also touches on Pascaline's unique approach to wine tasting, challenging conventional methods. Join us for a geeky yet insightful exploration with real-life implications for redefining wine education and building successful careers in the Fine Wine sector. 

More about today’s guest Pascaline Lepeltier:

Growing up in the Loire Valley and detouring from a master’s in philosophy and a career as a university teacher, Pascaline began her obsession with wine at the two star Michelin-rated L’Auberge Bretonne under celebrated Chef Jacques THOREL. Within a year, she was named both Best Loire Valley Young Sommelier and Best Brittany Sommelier. While working as Beverage Director at Rouge Tomate in Brussels, she interned at the George V in Paris under the direction of Best European Sommelier and Best World Sommelier runner-up Eric BEAUMARD. Promoted to the position of Beverage Director for the Rouge Tomate flagship in New York, she moved to Manhattan in 2009. Within months, she was named one of the five best new US sommeliers of 2011 by Wine & Spirits, one of the “New Wine Prophets” by Time Out NY, one of the “40 under 40” beverage influencers by Wine Enthusiast and called the “Natural Wine Evangelist” by Ray ISLE in Food & Wine.

In 2018, she became a partner in Racines NY, one of the top wine destinations in the USA. In 2022, alongside Chef Jonathan Karis, General Manager Jared David and wine guru David Lillie, she opened Chambers, a farm-to-table wine-focused restaurant in TriBeCa. She overlooks with sommelier Ellis Srubas-Giammanco a 2000+ wine list focusing on “vins de vignerons”, mostly organic, biodynamic and natural. In 2014, Pascaline passed the Master Sommelier Diploma, and in 2018, she won 2 more major titles in her homeland: she is now a laureate of “Un des Meilleurs Ouvriers de France - Sommellerie” and Best French Sommelier 2018. In January 2019, the famous French magazine La Revue du Vin de France awarded her “Personality of the Year 2019”, the first woman to be given this prestigious recognition. In 2023, she represented France in the ASI Best Sommelier in the World held in Paris. She finished 4th. To continue reading more on Pascaline and all her professional accomplishments, we invite you to view her bio here. 

Learn more:

https://www.instagram.com/pascalinelepeltier/

https://twitter.com/plepeltier

https://www.linkedin.com/in/pascaline-lepeltier-2a319184/

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

Welcome to the Areni Global podcast and today’s episode, Our Trends For The Year. From the AI boom to shaky international politics to the banking crisis, there are domino effects that could create consequences for this industry we know and love. Tune in as Pauline Vicard, Felicity Carter, Polly Hammond and Sarah Phillips McCartan discuss their thoughts, fears and hopes for 2024.

About Pauline Vicard: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Learn more about Areni Global:

Website: https://areni.global/

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

About Polly Hammond:

Polly Hammond, the Founder and CEO of 5forests, leads an award-winning global digital marketing agency specializing in the wine industry. Known for her forward-thinking approach and insightful perspectives, Polly is well known for her willingness to tackle challenging questions to keep the wine industry competitive in a dynamic market. Her leadership at 5forests reflects a commitment to advancing the wine industry through strategic digital marketing and a deep understanding of global market trends. This expertise makes Polly a valued member of the Areni Global board.

Catch Polly online each Sunday as she hosts Headtraining, a free video series dedicated to the needs of the wine industry.

Learn more about Polly Hammond:

Website: 5forests.com

Instagram: @pollyhammond_

https://www.instagram.com/head_training/?hl=en

https://www.youtube.com/@5forests

About Felicity Carter:

Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, co-founder of Business of Drinks podcast, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix. Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong. 

To learn more about Felicity Carter:

https://twitter.com/felicitycarter

https://www.linkedin.com/in/felicity-carter-a5754380/

https://www.instagram.com/carter.felicity/

About Sarah Phillips McCartan:

Sarah is Head of Membership at Areni Global and resides in Miami, Florida.  

After studying at universities in Scotland and New Zealand, Sarah joined the wine trade in 2014 to work for Liv-ex in London. She spent seven years in a range of communications roles, covering areas such as market analysis, PR, and product development. She relocated to Miami in 2019. Later that year, she won Jancis Robinson’s wine writing competition for her article, Miami for Wine Lovers. Sarah’s role for Areni Global involves developing the membership program, so you’re welcome to contact her with any questions. 

To learn more about Sarah Phillips McCartan:

https://www.linkedin.com/in/sarahjanephillips/

instagram.com/whatsarahdrinks/ 

twitter.com/sarahtacp 

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/ 

Welcome to the Areni Global podcast. Today’s episode is part of our Insight Series, and it is called, “Can You Scale Up Fine Wine? In Conversation with Vianney Gravereaux, Ivan Massonnat, Dan Petroski & Joao Silva”. This discussion tackles how to drive profitability and achieve financial sustainability within the realm of fine wine. Let’s talk about the problems and reasons behind the necessity to scale up in the fine wine industry, and secondly, determine the ideal scale for fine wine production while addressing the challenges, obstacles, and steps to reach that optimal size. Fine wine has always relied on rarity and scarcity to establish its appeal. Fine wine thrives on the idea (real or perceived) of small scale, artisanal, never-changing production. But are these models still viable in today’s economy? 

About Vianney Gravereaux, Sales & Marketing Director, Ornellaia & Masseto, Italy

After starting his career at Arthur Andersen, Vianney Gravereaux has gained a vast international experience in fine wine while working for globally renowned estates such as Champagne Philipponnat and Champagne Salon. He studied Economics, English, Political Philosophy and Geopolitics, is French by birth and multilingual by vocation. 

Learn more about Vianney Gravereaux:

linkedin.com/in/vianneygravereaux

https://www.facebook.com/OrnellaiaWinery

https://www.instagram.com/ornellaiawinery/

About Ivan Massonnat, Owner, Belargus, France

Ivan’s wine lover journey was built on his passion for Burgundy wines, capable of expressing an infinite variety of expressions from a single grape variety. By rooting his family in Chinon in 2006, Ivan discovered the great terroirs of the Loire Valley and started to dream of changing his life to become a vigneron. After years of looking for “diamonds in the rough”, Ivan fell in love with Anjou in 2018, the historical home of Chenin Blanc. 

Learn more about Ivan Massonnat:

https://www.instagram.com/domainebelargus

https://www.facebook.com/domainebelargus/

https://www.linkedin.com/company/domaine-belargus

About Dan Petroski Winemaker, Massican, USA:

Dan Petroski was born in Brooklyn, NY. After attending Columbia University, he went to work for TIME magazine before the Wall Street Journal tried to poach him. Dan took a moment to reflect. He jettisoned to Sicily for a year, where he interned at Valle dell’Acate. Later, a harvest brought him to California. After harvest, Petroski was hired as Larkmead’s cellarmaster, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, but during that period he launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy. 

Learn more about Dan Petroski:

https://www.linkedin.com/in/danpetroski/

https://www.instagram.com/massicanwinery/

https://twitter.com/massicanwinery

massican.com

About Joao Gomes da Silva, Chief Commercial Officer, Sogrape:

João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others.

Learn more about Joao Silva:

https://www.linkedin.com/company/sogrape-com/

https://sogrape.com/

https://www.instagram.com/sogrape/

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Welcome to the Areni Global podcast. Today’s episode is entitled “How To Be Extraordinary”. Host Pauline Vicard speaks with Dr. Kiko Thiel to discuss her search on the extraordinary and what makes people do extraordinary things. Her research distinguishes between excellence and the extraordinary, and between incremental innovation vs. the outer reaches of radical innovation - paradigm creation. Dr. Thiel focuses in particular on the mindsets and behaviors that enable the creation of the extraordinary, the creation of new paradigms and outliers that challenge our notion of reality, or our notion of what's possible. But how can this notion of excellence vs. the extraordinary be applied to the world of Fine Wine? To find out, tune in!

More about today’s guest Dr. Kiko Thiel:

Kiko Thiel researches, writes and speaks about the difference between excellence and the extraordinary, and the journey individuals undergo when they depart from the status quo to create a new paradigm. She brings to her academic research over 25 years of experience consulting to major corporations in Europe, Japan, Africa, and the Middle East, spanning insurance, mining, oil and gas, high tech, and the fashion and cosmetics industries. She specialised in leadership and organizational change at McKinsey and Accenture, and in Blue Ocean Strategy innovation with Insead professors Chan Kim and Renee Mauborgne. Kiko has a PhD in Organizational Behavior from Case Western Reserve University, an MBA from Insead, BA History from Yale, speaks English, Japanese, and French, and has lived half of her life in Europe, and the other half in Japan and the US. 

Learn more about guest Dr. Kiko Thiel:

https://www.linkedin.com/in/kikothiel/

https://www.facebook.com/weatherheadschool

https://www.instagram.com/caseweatherhead/

rethinkingconsulting.com (Company)

inzenka.com (Company)

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to the Areni Global podcast. Today’s episode is entitled “From Australia to the Place de Bordeaux”. Host Pauline Vicard sits down with Tom Portet to talk about the wines included in the Place de Bordeaux. Tom plays a pivotal role in curating top-tier wines, ensuring they meet stringent quality standards before representation on the Place de Bordeaux and subsequent distribution. He emphasizes scrutinizing estates, assessing their essence in Bordeaux and their global presentation in the fine wine realm. Factors like typicity, history, and performance in secondary markets weigh in on defining exceptional fine wines. Tom values the confidence in the estates' representation and the competence of individuals associated with them. The network's exposure to the finest wines remains pivotal, underscoring the significance of both wine and personnel credibility in this intricate selection process. Tune in and join us! 

More about today’s guest Tom Portet:

MBA (HEC - Paris), B. Ag. Sci (Hons) & B. Comm. (Melbourne University)

Raised in the vineyards of a family spread out across the world, Tom is the 10th generation of the family to be in the wine business. He advanced through global corporate wine positions on his own merits, before establishing International First Growths & AFG Wines - working with La Place de Bordeaux's unrivaled network of wine buyers and markets. An experienced buyer, Tom is responsible for providing wine producers strategic feedback in order to build their reputation and prestige distribution around the world.

Learn more about guest Tom Portet:

https://internationalfirstgrowths.com/

https://www.linkedin.com/in/tom-portet-aba8254/

https://www.instagram.com/explore/tags/laplacedebordeaux/

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today!

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”

Welcome the second episode of The Responsibilities Series, where we explore the specific responsibilities of those who work in fine wine, an Areni Global podcast brought to you in association with Moët Hennessy and their programme Living Soils, Living Together.

Today we are talking about one of the most serious issues facing wine, which is the question of wine and health, and the growing movement challenging even the moderate consumption of wine and alcohol. Could wine lose its social license to operate? That once unthinkable possibility now seems to be a real threat, as the health lobby declares that there is no safe level of alcohol.

In late October, a Congress on wine and health — the Lifestyle, Diet, Wine & Health Congress — was held in Toledo, Spain. It brought together a number of prominent doctors, scientists and other researchers, to look at what the evidence says about the impact of wine on health. Areni’s Editorial Director Felicity Carter was there, and in this special podcast, she explains what was discussed. The Congress was organized by two European bodies, the Wine Information Council, and one called Foundation for Wine and Nutrition Research (FIVIN) The organizers brought together some of the world’s major researchers in wine and they discussed its impact on health. Within the conversation, you will also hear clips from scientific authorities on the topic.

(Dr. Curtis Ellison, Dr. Justus Apffelstaedt and Prof. dr. sc. Mladan Bobab)

More about today’s host:

Born and raised into a winemaking family in Burgundy, Pauline Vicard grew up working in the vineyard. Her career has included market research for the BIVB and the French embassies in Norway and Cuba, to opening a wine and tea shop in Lille and leading the wine education programme for France's leading hospitality trade union (UMIH). After moving to London in 2015, she became Head of Wine at Clerkenwell London, for whom she organised more than 80 trade and consumer wine events. In 2017, she developed Fine Minds for Fine Wines with Nicole Rolet, owner of the Rhône Valley’s Chêne Bleu winery. This led to the creation of Areni Global in 2019. As Co-founder and Executive Director, Pauline now directs all Areni's activities, including research, events, and publications. She has moderated and spoken at international events, including for the OIV, the American Embassy in Paris, TEXSOM, the Batonnage Forum, The Summit of Collectibility, Tasting Climate Change and Moët Hennessy’s World Living Soil Forum, of which she is also a board member.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

To keep in touch with all our research and publications, subscribe to our newsletter:

https://areni.global/subscribe

About Felicity Carter:

Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, and she is co-founder of Business of Drinks. She was previously Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She is a regular media commentator, appearing on platforms as diverse as CNN, France24 and the New York Times, and has consulted to New Zealand Wine and the Dutch government. Felicity is an international wine judge as well as a regular keynote speaker at the wine industry’s biggest conferences and events. Her work has appeared in The GuardianUS, The Sydney Morning Herald and numerous other publications.

To learn more about Felicity Carter:

https://twitter.com/felicitycarter

https://www.linkedin.com/in/felicity-carter-a5754380/

https://www.instagram.com/carter.felicity/

https://www.facebook.com/felicity.carter.104/

If you want to read the cliff notes on today’s interview, just head to

https://areni.global/research/podcasts/

Thank you for joining us today!

Welcome to the Areni Global podcast. Today’s episode is entitled “Marketing, Pleasure, and Responsible Choices: In Conversation with Professor Pierre Chandon”. Host Pauline Vicard and Professor Chandon spend some time discussing how to promote healthier consumption choices using the notion of pleasure. Dr. Chandon’s research deals with understanding how marketers can continue to grow their businesses without contributing to the negative effects of over eating & drinking, his latest research, Aligning Business, Health & Pleasure through Epicurean Nudging is the focus of today’s conversation, and with this in mind Pauline dive’s into how to encourage food & wine appreciation using moderation and discernment 

More about today’s guest Professor Pierre Chandon:

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He holds a PhD in marketing from HEC Paris, an MS in Business Administration from ESSEC, and an honorary professorship from Pacific University in Lima, Peru. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

Pierre Chandon studies innovative marketing solutions to better align business growth with consumer health and wellbeing. His research has been published in marketing journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) and in psychology or nutrition journals (Appetite, Journal of Experimental Psychology: General, Nutrition Reviews, Obesity, and Psychological Science).

Learn more about Professor Pierre Chandon:

linkedin.com/in/pierrechandon

pierrechandon.com 

https://twitter.com/pierrechandon

https://www.instagram.com/insead

https://www.facebook.com/INSEAD/

https://www.instagram.com/insead

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.