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    • Leveraging LinkedIn for Hiring Top TalentNeglecting LinkedIn for hiring could result in missing high-quality candidates as over 70% of users don't visit other job sites. Transparency is crucial in industries to prevent unhealthy business practices and create a healthy climate for consumers.

      LinkedIn is a valuable resource for businesses looking to hire top talent. Sandra, a potential candidate, emphasizes that professionals not actively seeking new jobs can still be found on LinkedIn. In fact, over 70% of LinkedIn users don't visit other leading job sites. Therefore, neglecting LinkedIn as a hiring platform could result in missing out on high-quality candidates. Meanwhile, in a completely different context, the Hot Money podcast reveals concerns about the lack of transparency in the porn industry. With conglomerates buying up various companies, the identity of the owners remains a mystery. This secrecy is problematic, according to industry insider Kelly Holland, as it can lead to unhealthy business practices and an overall unhealthy climate for consumers. In summary, utilizing LinkedIn for hiring and advocating for transparency in industries are two essential takeaways from the provided discussion.

    • Uncovering the secrets of the porn industryThe porn industry, a significant player in the digital economy, holds immense power, shaping our culture and accounting for a large portion of internet traffic, but its inner workings are shrouded in secrecy and often overlooked, requiring a detailed and complex investigation.

      The porn industry, despite being a significant player in the digital economy, is shrouded in secrecy and often overlooked by business reporters due to societal taboos. During my investigation, I discovered that the industry's inner workings are vastly different from those of other legal businesses. Basic information about the companies and their owners is hard to come by, leading to a labyrinthine investigation filled with unexpected twists and turns. However, I was determined to uncover the truth, and with the encouragement of the Financial Times, I delved deeper into the world of porn. I soon realized that this industry holds immense power, influencing our culture, shaping our understanding of sex, and accounting for a significant portion of internet traffic. By reporting on the business of porn in the same way we would any other industry, I and my team were able to uncover the hidden power players and decision-makers, shedding light on the complex web of relationships and transactions that govern this controversial yet influential sector.

    • The Evolution of Adult Entertainment Industry during Stoya's CareerFrom go-go dancing to high-demand porn star, Stoya navigated the adult industry's shift towards online video streaming and studio-produced content. Despite challenging conditions, her work with Digital Playground remained in-demand.

      The adult entertainment industry, specifically during Stoya's early years, underwent significant changes due to the rise of online video streaming. Stoya, a renowned adult film star, shared her experiences transitioning from go-go dancing to posing for alternative nude sites, and eventually signing a contract with Digital Playground for hardcore video performances. During this time, studios like Digital Playground dominated the industry, paying performers not to work for competitors and producing high-quality, graphic content. Despite the demanding working conditions, Stoya's work was in high demand, with consumers still preferring studio-produced content alongside the emerging online industry. Stoya's career included starring in one of the most expensive studio porn movies ever made, "Pirates 2, Stegneti's Revenge," which took weeks to shoot on a specially made pirate ship. Overall, Stoya's story illustrates the evolving landscape of the adult entertainment industry during the late 2000s.

    • The Internet's Impact on the Porn IndustryThe rise of tube sites and shift to online streaming brought opportunities and challenges for performers, leading to a complex relationship between content creators and conglomerates in the modern porn industry.

      The porn industry underwent a significant transformation in the late 2000s due to the rise of tube sites and the shift from physical DVD sales to online streaming. This change brought both opportunities and challenges for performers like Stoya. Her early career was boosted by viral content on tube sites, but later, when Digital Playground was bought by the porn conglomerate Manwen, she found herself working for a company that owned many of the free tube sites. This complicated relationship between content creators and conglomerates is a defining characteristic of the modern porn industry. The Internet's impact on porn has been profound, making it more accessible and free for consumers, but also leading to consolidation and corporate control.

    • The Rise of Porn Tube Sites and Legal ChallengesIn the late 2000s, porn tube sites revolutionized the adult entertainment industry, attracting massive audiences and facing numerous legal challenges due to copyright infringement and lack of regulation.

      The rise of porn tube sites in the late 2000s revolutionized the adult entertainment industry, allowing for user-generated content and rapid viral growth. Curtis Potek, a former strip club DJ, accidentally found himself at the helm of one of the first major tube sites, XTube. Funded by a mysterious Chinese businessman, XTube's goal was to attract as many users as possible, hoping that advertising revenue would follow. However, the lack of regulation and copyright infringement led to numerous legal issues. Producers were suing tube sites for hosting pirated content, and some, like Youporn, even received threats. Despite these challenges, XTube and other tube sites continued to grow, leading to a new era of online pornography. Curtis, the accidental tech entrepreneur, became the "subpoena king," dealing with numerous legal threats. The wild west days of tube sites eventually led to more regulation and the emergence of legal streaming platforms.

    • The Rise of Free Porn Sites and Their Impact on the IndustryThe shift to free porn sites disrupted the industry, threatening the business model of traditional studios and leaving performers vulnerable, but also paving the way for a new era of online adult entertainment.

      The rise of free porn sites like X Tube, YouPorn, and Pornhub revolutionized the industry but brought significant negative consequences. Curtis, the founder of X Tube, put his real name and face to the business, attracting both criticism and opportunities. When Fabian Tillman, a German software engineer, bought X Tube, he was just starting his takeover of the online porn industry. However, this shift to free content threatened the business model of traditional porn studios and left performers vulnerable. The immense sense of entitlement from consumers to free content tore apart the industry, and no one stood up for the rights of porn producers and performers. Despite the chaos, Fabian's role in the industry would prove to be crucial in its history.

    • Challenges for Pornographic Content Creators on Tube SitesTube sites led to overwhelming competition, stolen content, and lack of incentives for creators to police content, leaving them vulnerable and powerless.

      The proliferation of free pornography on tube sites led to significant challenges for pornographic content creators. With an overwhelming amount of content available, it became increasingly difficult to get people to pay for premium content. Additionally, stolen content was frequently uploaded to these sites with offensive descriptions, leading to a personal toll for creators. Tube sites profited from this situation using legal loopholes, allowing users to upload content without policing it. Porn studios entered into uneasy truces with tube sites, buying ads or posting teasers to drive traffic, but the money was never as good. Visits to tube sites last an average of 8 minutes, and not many users felt the need to buy the whole video after finishing their business. The lack of incentive to police content extended to illegal and abusive material, leaving creators vulnerable and exposed. Despite the risks and challenges, creators were left with little recourse and no real way to protect their privacy or autonomy. The owners of these sites remained hidden, shielded from public scrutiny and accountability. This imbalance was unfair and left creators feeling exposed and powerless.

    • Exploring the complex business landscape of the porn industryThe porn industry's business model involves using shell corporations and exploiting performers, while free tube sites have devalued the market and raised questions about accountability and fairness.

      The porn industry's business model, which involves using shell corporations and exploiting performers, raises significant questions about accountability and fairness. The free availability of porn content on tube sites, which devalued the market and led to the buying up of production studios, has created a complex business landscape. While some people in the industry are happy with their jobs, there are also stories of exploitation and victims who lack a voice. As financial journalists, it's important for us to focus on the business aspects of this industry, including the finances, investments, debts, and legal standing of free tube sites. In our podcast, "Hot Money," we delved into these topics, met various industry players, and uncovered surprising information about who is really in control of the world's best-known porn sites. Stay tuned for more insights on this intriguing and complex business world.

    • Power and control in the porn industryFigures like Fabian Tillman wield significant influence in the porn industry, but it's important to remember that power dynamics exist in various industries and someone often needs to occupy the 'bad guy' role for change to occur.

      Learning from this episode of "Hot Money" is that power and control have long been prevalent in the porn industry, with figures like Fabian Tillman wielding significant influence. However, it's important to remember that this dynamic exists in various industries, and someone often needs to occupy the role of the "bad guy" for change to occur. The episode was produced by the Financial Times and Pushkin Industries, with contributions from Patricia Nelson, Alex Barker, Peter Sale, Edith Russo, Karen Shikirji, Amanda k Wong, Pascal Wise, Andrea Cusado, Cheryl Brumley, Jacob Goldstein, Rene Kaplan, Rula Khalaf, Mia Lobel, Lital Molad, Justine Lang, Julia Barton, and Jacob Weisberg. A special thanks to SimilarWeb for providing web traffic data. If you enjoyed this podcast, consider subscribing to Pushkin Plus for bonus content and ad-free listening for $4.99 a month.

    Recent Episodes from Money Clinic with Claer Barrett

    Financial regrets? Comedian Lucy Porter’s had a few

    Financial regrets? Comedian Lucy Porter’s had a few

    It’s easy to harbour regrets about poor financial decisions, but this week’s guest has decided to do what many wouldn’t dare: air her mistakes in public on a national tour. Presenter Claer Barrett speaks with comedian Lucy Porter, best known for her appearances on QI, Have I Got News For You and EastEnders, about her biggest money regrets and more, and the many, many laughs along the way. Clip: BBC 


    Catch Lucy on her national tour of No Regrets and listen to her podcast, Fingers on Buzzers.

    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse

    If you would like to be a guest on a future episode of Money Clinic, email us at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Twitter, Instagram and TikTok. 


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    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    What will the UK election mean for your money?

    What will the UK election mean for your money?

    Regardless of which political party wins the UK general election on July 4, voters fear they will have to pay more taxes. Taxes are the crucial battleground in the run-up to polling day, and experts question whether manifesto pledges can be delivered without raising them. What aspects of our personal finances could be affected - and could a change of leadership potentially be beneficial for investors in UK stocks? In this episode, host Claer Barrett discusses what could happen next with Miranda Green, the FT’s deputy opinion editor; Nimesh Shah, chief executive of advisory firm Blick Rothenberg and Moira O’Neill, an FT investing columnist. Clips: LBC, Labour Party


    Links to articles mentioned in the show:

    Blue Wall vulnerable to tactical voting as natural Conservatives turn against party

    The hunt for good-value UK stocks

    Wealthy foreigners step up plans to leave UK as taxes increase


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse

    If you would like to be a guest on a future episode of Money Clinic, email us at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Twitter, Instagram and TikTok. 


    Want more?

    Check out Claer’s column, What I wish I’d known before my smartphone was snatched.

    Listen to more episodes, such as Tax cuts: will they or won’t they?, The bonus secrets of Financial Times readers, and more.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    Can financial therapy change our relationship with money?

    Can financial therapy change our relationship with money?

    Prepare to take a seat on the therapist’s couch and discover what your money habits say about you. In this episode, host Claer Barrett sits down with the UK’s first financial therapist, Vicky Reynal whose new book, Money on Your Mind: The Psychology Behind Your Financial Habits, aims to help people untangle problematic aspects of their relationship with money. They discuss the symbolic nature of money, what can make one person a spender and another a saver, and how equipping yourself with this knowledge can empower you to change negative behaviours around money.


    Want more?

    Check out Claer’s column, What I wish I’d known before my smartphone was snatched.

    Listen to more episodes, such as Money and relationships: a crash course, Investment masterclass: The psychology of money, The high cost of being a wedding guest, and more.

    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse

    If you would like to be a guest on a future episode of Money Clinic, email us at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Twitter, Instagram and TikTok. 


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five Minute Investor from Money Clinic: What is a PE ratio?

    The Five Minute Investor from Money Clinic: What is a PE ratio?

    When we talk about the relative value of our investments, PE ratios are never far away from the conversation - but what does this mean, and what exactly goes into this calculation? In the latest episode of our Five Minute Investor miniseries, FT consumer editor Claer Barrett challenges FT investment columnist Stuart Kirk to break down the ‘price’ and ‘earnings’ parts of the equation, and elucidate on other ways the PE ratio is used by investors to benchmark the relative value of different shares and other assets in their portfolio. 


    Tune in every Tuesday to catch the latest episode of the Five Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


    Want more?

    Check out Claer’s column, Have you got five minutes to talk about investing?

    Read Stuart Kirk’s latest Skin in the Game column for free.

    Listen to Money Clinic’s Investment Masterclasses, such as Stuart Kirk has ‘skin in the game’, ‘Money is basically a fiction’, and more.

    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five-Minute Investor from Money Clinic: What’s an IPO?

    The Five-Minute Investor from Money Clinic: What’s an IPO?

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    Tune in every Tuesday to catch the latest episode of The Five-Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


    Want more?

    Listen to Unhedged wherever you get your podcasts, read Rob Armstrong’s latest Unhedged newsletter, and sign up to a free 30-day trial of the Unhedged newsletter: https://www.ft.com/unhedgedoffer

    Check out Claer’s column, Have you got five minutes to talk about investing?

    Listen to Money Clinic’s Investment Masterclasses, such as An insider's view of the City of London, What’s one of the world’s leading investors buying?, and more.


    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five-Minute Investor from Money Clinic: What is a yield?

    The Five-Minute Investor from Money Clinic: What is a yield?

    Like an interest rate on a savings account, investment yields show us how much income different investments are able to generate. But how are yields calculated, and how can they measure the returns on different types of investments including shares, bonds and property? 

    In our new miniseries, The Five-Minute Investor, consumer editor Claer Barrett asks FT markets columnist and Unhedged co-host Katie Martin to give practical examples of how yields can be used as a benchmark for different assets, and how to interpret the story behind the numbers.


    Tune in every Tuesday to catch the latest episode of The Five-Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse.


    Want more?


    Listen to Unhedged wherever you get your podcasts, and read Katie Martin’s column on the topic, How the humble dividend might rise again.


    Check out Claer’s Lunch with investor and ‘Dragon’s Den’ star Deborah Meaden.


    Listen to Money Clinic’s investment masterclasses, such as Deborah Meaden on her life in business, An insider's view of the City of London, and more.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five-Minute Investor from Money Clinic: What’s a bull market?

    The Five-Minute Investor from Money Clinic: What’s a bull market?

    Global stock markets are charging along breaking record after record — but what’s driving this ‘bull market’ and how much longer can it last? Plus, what could it mean for investors if a ‘bear market’ awakens from hibernation? In our new miniseries, The Five-Minute Investor, consumer editor Claer Barrett challenges Rob Armstrong, co-host of FT’s Unhedged podcast and author of the Unhedged newsletter, to explain the factors that drive bull and bear markets, and if individual investors should reconsider their strategy.


    Links:

    Free pound cost averaging calculator: https://www.hl.co.uk/tools/calculators/regular-investing-calculator


    Free dollar cost averaging calculator: https://www.buyupside.com/calculators/dollarcostave.php


    Tune in every Tuesday to catch the latest episode of The Five-Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


    Want more?


    Listen to Unhedged wherever you get your podcasts, read Rob Armstrong’s Unhedged newsletter on the topic, A better bull market?, and sign up to a free 30-day trial of the Unhedged newsletter: https://www.ft.com/unhedgedoffer


    Check out Claer’s column, Have you got five minutes to talk about investing?


    Listen to Money Clinic’s Investment Masterclasses, such as An insider's view of the City of London, What’s one of the world’s leading investors buying?, and more.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five-Minute Investor from Money Clinic: The power of compounding

    The Five-Minute Investor from Money Clinic: The power of compounding

    ‘The two most powerful warriors are patience and time,’ Leo Tolstoy once wrote. But how can this make you a richer investor? The answer is compounding, and in our new miniseries, The Five-Minute Investor, consumer editor Claer Barrett challenges Bobby Seagull, the TV star and mathematics teacher, to demonstrate how compounding can power up our long-term investments. 


    Tune in every Tuesday to catch the latest episode of The Five-Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    Try out a compound interest calculator, and read more about INC and ACC funds.


    Take a look at MoneySavingExpert’s credit card minimum repayment calculator.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


    Want more?


    Check out Claer’s column, Why do we think we can beat the market?


    Listen to Money Clinic’s Investment Masterclasses, such as An insider's view of the City of London, What’s one of the world’s leading investors buying?, and more.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five Minute Investor from Money Clinic: Are share buybacks good news for investors?

    The Five Minute Investor from Money Clinic: Are share buybacks good news for investors?

    Share buybacks have been in the news as Apple announced what would be the largest buyback in US history. But why is the US tech giant purchasing $110bn of its own shares, and cancelling them? In the latest episode of our Five Minute Investor miniseries, FT consumer editor Claer Barrett quizzes FT investment columnist Stuart Kirk on why more and more companies are doing this — and how investors can benefit. 


    Tune in every Tuesday to catch the latest episode of the Five Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


    Want more?

    Check out Claer’s column, Have you got five minutes to talk about investing?

    Read Stuart Kirk’s latest Skin in the Game column for free.

    Listen to Money Clinic’s Investment Masterclasses, such as Stuart Kirk has ‘skin in the game’, ‘Money is basically a fiction’, and more.


    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    The Five Minute Investor from Money Clinic: Why liquidity matters for investors

    The Five Minute Investor from Money Clinic: Why liquidity matters for investors

    In the age of the smartphone, it’s never been easier to buy an investment — but how quickly can you sell one, and how might this affect the price? In our new miniseries, The Five Minute Investor, consumer editor Claer Barrett challenges investment commentator Justin Urquhart-Stewart to explain why liquidity should be at the forefront of every investor’s mind.


    Tune in every Tuesday to catch the latest episode of the Five Minute Investor, and subscribe to Money Clinic wherever you get your podcasts. If you would like Claer to demystify an investment term, email the team at money@ft.com or send Claer a DM on social media — she’s @ClaerB on Instagram and TikTok.


    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


    Want more?

    Check out Claer’s column, Why do we think we can beat the market?

    Listen to Money Clinic’s Investment Masterclasses, such as An insider's view of the City of London with today’s guest Justin Urquart-Stewart, What’s one of the world’s leading investors buying?, and more.

    Presented by Claer Barrett. Produced by Tamara Kormornick. Our executive producer is Manuela Saragosa. Sound design by Breen Turner, with original music from Metaphor Music. Cheryl Brumley is the FT’s global head of audio.


    Disclaimer: The Money Clinic podcast is a general discussion about financial topics and does not constitute an investment recommendation or individual financial advice.


    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


    Related Episodes

    Introducing: Hot Money

    Introducing: Hot Money

    When Financial Times reporter Patricia Nilsson started digging into the porn industry, she made a shocking discovery: nobody knew who controlled the biggest porn company in the world. Now, Nilsson and her editor, Alex Barker, reveal who is behind it and much more. This eight-part investigative podcast, published weekly, reveals the secret history of the adult business and the billionaires and financial institutions who shape it.


    Subscribe and listen on: Apple PodcastsSpotifyPocket CastsStitcher or wherever you listen to podcasts.



    Hosted on Acast. See acast.com/privacy for more information.


    Ep. 157 - Carlos Meza: The Road to a Multi-Million-Dollar Content Marketing Company

    Ep. 157 - Carlos Meza: The Road to a Multi-Million-Dollar Content Marketing Company

    Carlos Meza is the President and Chief Executive Officer of Crowd Content, a content creation service that does millions in revenue per year.

    Many of you out there are interested in SEO, digital marketing, and how to get more people to look at your s***, well it’s no secret that great content is the key. But making content is a grind, trust me. What if you could have pieces written for you at scale? That’s the idea behind Crowd Content. And more importantly, we’ll talk about Carlos’s journey from leaving finance behind to being caught by the entrepreneurial bug, a bug that in my opinion feels like a mixture between the flu and RSV. Or maybe I’m just sick, who knows. In any case, there’s lots of practical advice and inspiration in today’s episode!

    ➡️ https://www.crowdcontent.com/

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    EP 17: Does AI Have a Place in Branding?

    EP 17: Does AI Have a Place in Branding?

    Today, we dive into the world of branding, where AI and technology are revolutionizing the way companies approach their identity and strategy. From content creation to audience targeting, AI is changing the game. But what does this mean for your brand, and is AI the answer to all your branding needs?

    Join us as we discuss with Beatrice Gutknecht, the future of branding and AI, and the impact it could have on your business. Get ready to discover how AI is reshaping the branding world, and how you can leverage this technology to build a brand that stands out from the crowd.


    Time Stamps:

    [00:01:37] OpenAI CEO Discusses AI Regulation Concerns

    [00:03:20] CNET staff consider unionizing due to AI

    [00:05:32] AI Simplifies Branding: The Future of Marketing?

    [00:10:45] Exploring Limits of AI Usage in Branding

    [00:12:26] AI Image Generation and Brand Reliance

    [00:14:39] Future of Branding: AI Watermarks and Beyond

    [00:18:36] Building Human Relationships in the Age of AI

    [00:20:24] Building Your Brand: Starting Internally with AI

    [00:22:19] Win a Year of Premium Chat GPT!

    For full show notes, head to YourEverydayAI.com

    Key Topics:

    - The importance of personalization in business branding

    - Social responsibility and honesty as top factors in business evaluation

    - Trend of successful individuals sharing personal journeys

    - The rise of personal recommendations in the age of technology

    - Need to fact-check content generated by AI models like GPT

    - Importance of cross-checking information from factual sources

    - AI's reputation for stealing parts of graphics

    - Using human language to make bigger companies like Salesforce more relatable

    - Building a brand strategy that focuses on human interactions and evolution, starting with the team

    - Consideration of AI usage to build brand while focusing on human connections and authenticity

    - Limitations of AI in emotions and human connection

    - Disadvantages of over-reliance on AI in media industry

    - Unionizing movements of media companies due to AI usage

    - The potential of AI to assist in brand development, along with risks of losing one's own voice

    - Google's initiative to watermark AI-generated images

    - The importance of internal branding and how it should be reflected externally

    - Example of Salesforce's "Ohana" culture as a strong internal branding strategy

    - Updates on OpenAI industry and potential risks of AI

    - Impact of excessive technology usage on memory and social skills

    - Negative effects of remote work and social media on people's social lives and anxiety levels.


    Keywords:
    Personalization, branding, CSR, social honesty, LinkedIn, personal journeys, personal recommendations, technology, chat GPT, fact-checking, AI, graphics, human language, Salesforce, brand strategy, human interactions, authenticity, emotions, CNET, unionizing, media companies, content creation, curation, audience targeting, losing your voice, Google, watermarking, live video talk, internal branding, values, mission, vision, podcast, OpenAI, risks, regulation, GPT Five, comments, Derek, negative impact, excessive usage, memory, social skills, COVID-19.

    Are You Being Polar? Using Polarizing Content to Call In Your People

    Are You Being Polar? Using Polarizing Content to Call In Your People

    If you avoid being polarizing in your content because you're worried you might repel people in your audience, you might want to reconsider.

    In this week's episode I'm explaining what polarizing content is, how you can use it to find your ideal people and what you should avoid when it comes to polarizing content.

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    Wondering what actions will actually build momentum in your business and help you make sales daily? I've created the free Mompreneur Money-Making Checklist to help you stay on track with your business goals no matter what's going on around you!

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    If you know you'll need more than a checklist to stay on track with your business goals this summer, I'm offering 1:1 support to help you get ready for summer and stick to goals while still having time for the beach and barbecues. Get maximum results -- helping you take clear, purposeful actions -- with a minimum time commitment, at a reasonable price point with my Summer Success 1:1 Mentorship.

     

    Have questions? You can DM me on Instagram or Facebook to learn more! 

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    As always, you can also join The Mom Entrepreneur Network to get free networking and support any time!