Intuitive Eating and Sports Nutrition with Suzanne Smith

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching.

Join the conversation as they discuss:

1. Importance of Self-Care and Boundaries: Boundaries will evolve and change according to your passions, market, and strengths. They discuss the evolution of their CEO job descriptions and how their CEO role has changed through the different stages of business.
2. Taking Care of Your Team and Getting Support: Team members are valuable assets to any company. Jennifer and Courtney stress the need for any business owner to prioritize their own well-being while leading a team.
3. Creating Space for CEO Time: CEO Time is not what you think! It's a mix of data and intuition to make business strategy decisions for the company's vision.
4. Run Your Home Like a CEO: Running a home like a CEO means understanding the big picture of your home, creating systems, delegating tasks, and getting support for your life (just as much as your business!)

Use the exercise outlined in this podcast episode to create your ideal CEO job description! This is just one of the templates in Pursuing Private Practice's business coaching program, EXPAND. Apply today for the next cohort beginning March 20th!

Connect with Pursuing Private Practice on Instagram.

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home.

Join the conversation to learn more about:

1. The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice, and how many private practice professionals desire a flexible lifestyle to balance work and family.
2. The Importance of Running Your Home Like a CEO: Heather emphasizes the importance of running your home like a CEO with examples of systems, tips, and ways to integrate life and work for business owners at every stage of business.
3. Business Growth and Redefining Success: All business owners go through business growth, burnout, and then must redefine success on their terms. The conversation explores the different definitions of success and the factors that contribute to personal fulfillment and achievement in business: schedule, boundaries, money, impact, and flexibility are all "worth" the hard work.
4. Lessons from Parenting and Business Ownership: Heather and Jennifer discuss the lessons learned from parenting and business ownership, emphasizing the similarities in long-term commitment, adaptability, and the ongoing journey of growth and development. Heather shares personal experiences of parenting and the transition to adulthood with her children. The conversation reflects on the different stages of parenting and the impact of family dynamics on personal and professional growth.

Reflect on what systems are helpful for you in running your home like a CEO.

If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO.

EXPAND features:

• Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.
• Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.
• 1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.
• Community - Access to other amazing business owners at your level.

It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today!

Connect with Pursuing Private Practice on Instagram.

Heather Rudalavage is an anti-diet, weight-neutral Registered Dietitian, Certified Intuitive Eating Counselor, and Certified Body Trust Coach in the Philadelphia area. She is the founder of Intuitive Nutrition. She has spent the last 10+ years helping women achieve their health goals with compassion, empathy, and a dash of humor! She is married to her high school sweetheart and mom to 3 teenagers. She enjoys spending time outdoors, knitting, and reading. She loves meeting new people and has traveled to 20 countries. She is currently about halfway through writing her first novel.

Find Heather on Instagram at @antidiet.heather

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success.

Join the conversation to learn more about:

1. Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business.
2. Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice.
3. The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business.
4. Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice.
5. Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees.

Group practice is just one example of a scalable business offer. To learn more about creating and launching a scalable business offer, apply for Pursuing Private Practice's business coaching program, EXPAND.

Connect with Pursuing Private Practice on Instagram.

Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness. Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills.

Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd

Welcome to the Pursuing Private Practice podcast!

Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. 

Join the conversation as they discuss:

• Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn.
• Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes.
• Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it.
• Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way. 

The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space. 

Connect with Pursuing Private Practice on Instagram.

We invite you to check out a free resource Your Scalable Offer.  Sign up to receive this lesson from our program EXPAND to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level. Are you ready to transform your business and receive more time, money, and energy? Join us for this game-changing lesson! Download it here.

Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors.

She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out.

Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx. 

Check out these resources to learn more about Living Plate Rx:

1. Your Ultimate Guide to Creating SOPs in Your Practice
2. Free Workshop: Elevate Your Practice: Create a Year of Content to Attract, Serve, and Retain Your Ideal Clients

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles.  

Join the conversation as they discuss:

1. Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success. 

2. The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals. 

3. Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing. 

4. The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen. 

5. Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud. 

We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be. 

Connect with Pursuing Private Practice on Instagram.

We invite you to check out a free resource Your Scalable Offer.  Sign up to receive this lesson from our program EXPAND to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level. Are you ready to transform your business and receive more time, money, and energy? Join us for this game-changing lesson! Download it here.

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence.

Join the conversation as they discuss:

1. Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs.
2. Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community.
3. Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts.
4. Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth.

Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers.

Deanna, a Registered Dietitian by trade, has since become a marketing, sales, and content expert who has built a 7 figure business, multiple million+ dollar online programs, and leads a team of 10 with continual annual growth. She has journaled her journey from her past eating disorder, motherhood, and entrepreneur journey online for the past 8 years. She is truly a pioneer in the online space, creating a loyal community through Instagram and TikTok.

Connect with Deanna on Instagram.

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform. 

1. Customized business education for starting and growing your business
2. Guides + templates + action steps to make your life easier
3. Workbooks to support your business planning
4. An exclusive online community to celebrate with you, vent with you, and cheer you on

We'd be honored to help you take up space as you start and grow your business. We have a reputation for a reason!

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your subscribers on a more personal level. Here are some reasons why email marketing is essential:

• Deeper Engagement: Email allows you to provide more in-depth content and build a stronger connection with your audience.
• Segmentation: With email, you can send targeted messages to different segments of your email list based on their interests and needs.
• Funnel Creation: You can create specific funnels to guide your subscribers through their customer journey and provide them with the right content at the right time.
• Ownership: Your email list is an asset that you own. Unlike social media followers, you have full control over your email list and can transfer it to different platforms if needed.

Email marketing is a powerful tool that can transform your business. This episode will show you how to add value and connect with your audience through email!  

Yvette Perrier Quantz, RDN, LDN, is a passionate dietitian and creative nutrition entrepreneur who’s been blazing her path in the nutrition and wellness industry since 2003. Since 2008, she has owned and operated a private nutrition practice, Food Therapy, offering clients a holistic approach to nutrition as the foundation of radiant health and meaningful contribution. Through Customized Nutrition Newsletters and Foodspiration® line, Yvette creates educational and inspirational resources for other health and wellness professionals to connect, educate, and inspire their clients and community. A prolific blogger on nutrition, health, and elevated living, she is also the author of: The Little Black Book of Foodspirations®, and Prayers and Petitions for My Cancer Warrior.

Connect with Yvette on Instagram

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment.

Join the conversation as they discuss:

1. Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights.
2. Values Alignment: Professionals should align with their values and engage with current events sensitively.
3. Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching.
4. Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs.

Danni “Amapoundcake” Adams (https://www.instagram.com/amapoundcake/) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show.

Summer Innanen (https://summerinnanen.com/) is a professionally trained coach who’s been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's marketing and encourages you to assess your marketing this month.

Join the conversation as they discuss:

1. Diverse Marketing Channels: Marketing can include utilizing various platforms such as podcasts, emails, social media, and events. Understanding the strengths and weaknesses of each channel is crucial for an effective overall marketing strategy.
2. Nuanced Approach to Marketing: Different business stages, personalities, and target clients may require different marketing strategies. Acknowledge mistakes as learning opportunities and highlight the role of marketing in nurturing, asking for the sale, and converting leads into clients.
3. Authenticity and Integrity in Marketing: in marketing efforts. Jennifer openly admits her strengths and weaknesses, particularly in social media. Acknowledging areas that need improvement and seeking support when necessary fosters a more authentic and relatable connection with the audience.

Continuously assess and adapt marketing strategies based on your strengths, values, and individual business needs.

Connect with Pursuing Private Practice on Instagram 

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Julie Herres of GreenOak Accounting as they discuss the importance of looking into the data, the different methods of paying yourself based on your stage of business, and how to reverse engineer your practice to give you the life you want.

Join the conversation as they discuss:

• Profit First and Prioritization: Implementing the "Profit First" system can have a significant impact on a business. It underscores the importance of prioritizing profit and being intentional about financial management. This approach can lead to a transformation in the way a business operates.
• Stages of Business: Business ownership involves distinct stages, each with its own financial dynamics. Solopreneurs, small group practices, and large group practices have varying approaches to paying themselves and managing their businesses. Understanding these stages and their financial needs is crucial.
• Niche Focus and Streamlining: Working within a niche and creating a repeatable, streamlined business model can lead to success. The owner's experience underscores the benefits of focusing on a specific market or service and avoiding the constant reinvention of the business model.
• Adaptability and Data Analysis: The ability to adapt and make data-driven decisions is vital for sustainable business growth. Business owners should not shy away from looking at financial data and should be open to evolving and adapting their practices as circumstances change.
• Investing in Growth and Balance: To achieve long-term success, business owners should invest in both personal and business growth. It's important to find a balance that aligns with their financial and lifestyle goals, ensuring that the business serves their needs and is sustainable in the long run.

Remember, your decisions are not set in stone. You can evolve and adapt as your private practice and profit grows.

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First. Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Connect with Julie on Instagram.

Connect with Pursuing Private Practice on Instagram

If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you!

This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.