ITB Mini Serie - Distributions- und Marketingkanäle | 3

Most guests give a lot of their data to hotels prior, during, and after their stay. Only a fraction is used to create a more personalised guest journey. We discuss actionable steps for small, independent hotels without a large budget to implement towards a better use of guest data and personalised service. Welcome to our mini-series about our learnings from 45 hotels visited in secret throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to identify steps of the guest journey where the hotels do not meet guest expectations. Follow us on our journey and find out, what we learnt bout the state of hospitality in the French speaking part of Switzerland! RESOURCES G&B Travel and Hospitality Partners Switzerland website: [https://gnbconsulting.com](https://gnbconsulting.com) Free initial conversation: [https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation](https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation) THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and regional markets that you can also apply to your business. LIKE WHAT YOU HEAR? Please leave us a 5-star rating on Apple Podcasts, a review and subscribe to the podcast. Thank you for your support! Rate and subscribe to Apple Podcasts here: [https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737](https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737) This podcast is produced by Podcastliebe, your full service podcast agency. More on this: https://podcastliebe.net

Service is key! We all know that in hospitality... But how do you cultivate, foster, and maintain excellent service? We had some interesting findings in our 45 mystery shops and want to discuss good service and how to achieve it. Welcome to our mini-series about our learnings from 45 hotels visited in secret throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to identify steps of the guest journey where the hotels do not meet guest expectations. Follow us on our journey and find out, what we learnt bout the state of hospitality in the French speaking part of Switzerland! RESOURCES G&B Travel and Hospitality Partners Switzerland website: [https://gnbconsulting.com](https://gnbconsulting.com) Free initial conversation: [https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation](https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation) THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and regional markets that you can also apply to your business. LIKE WHAT YOU HEAR? Please leave us a 5-star rating on Apple Podcasts, a review and subscribe to the podcast. Thank you for your support! Rate and subscribe to Apple Podcasts here: [https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737](https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737) This podcast is produced by Podcastliebe, your full service podcast agency. More on this: https://podcastliebe.net

In this episode we want to talk about the "concept globale" or the "overarching concept" of a hotel. This is something we sometimes didn't see in hotels we visited, even though it is an integral pillar for manging a successful hotel. Let's discuss this idea and actionable steps you can take toward formulating it, so your hotel will be stustainably profitable! Welcome to our mini-series about our learnings from 45 hotels visited in secret throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to identify steps of the guest journey where the hotels do not meet guest expectations. Follow us on our journey and find out, what we learnt bout the state of hospitality in the French speaking part of Switzerland! RESOURCES G&B Travel and Hospitality Partners Switzerland website: [https://gnbconsulting.com](https://gnbconsulting.com) Free initial conversation: [https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation](https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation) THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and regional markets that you can also apply to your business. LIKE WHAT YOU HEAR? Please leave us a 5-star rating on Apple Podcasts, a review and subscribe to the podcast. Thank you for your support! Rate and subscribe to Apple Podcasts here: [https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737](https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737) This podcast is produced by Podcastliebe, your full service podcast agency. More on this: https://podcastliebe.net

In this first episode of our mini-series, we want to discuss what impressed us most during our 45 mystery shops in the French speaking part of Switzerland. We highlight the biggest strengths of the hotels we visited and discuss the pros and cons of star ratings. Our team encountered various unique selling points hotel, so stay tuned and find out in this episode! Welcome to our mini-series about our learnings from 45 hotels visited in secret throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to identify steps of the guest journey where the hotels do not meet guest expectations. Follow us on our journey and find out, what we learnt bout the state of hospitality in the French speaking part of Switzerland! RESOURCES G&B Travel and Hospitality Partners Switzerland website: [https://gnbconsulting.com](https://gnbconsulting.com) Free initial conversation: [https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation](https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation) THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and regional markets that you can also apply to your business. LIKE WHAT YOU HEAR? Please leave us a 5-star rating on Apple Podcasts, a review and subscribe to the podcast. Thank you for your support! Rate and subscribe to Apple Podcasts here: [https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737](https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737) This podcast is produced by Podcastliebe, your full service podcast agency. More on this: https://podcastliebe.net

In dieser Folge erfahren Sie die 4 Erfolgsfaktoren, die Vermietungsplattform Airbnb zur Distribution von Hotelzimmern zu nutzen. Dabei blicken wir auf die Vorteile und Herausforderungen, die eine Plattform wie Airbnb für den Hotelier mitbringt. RESSOURCEN Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com Kennenlerngespräch: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation DER TRAVEL & HOSPITALITY PODCAST Ich bin Bettina Bülte und gemeinsam mit Gerry Romanescu besprechen wir die Trends und Herausforderungen der Hotel- und Tourismusbranche. Gemacht für Hoteliers, Tourismus Destination Manager und Hotelbesitzer bringt Ihnen unser Podcast handfeste Erkenntnisse aus den internationalen und regionalen Märkten, die Sie auch auf Ihr Geschäft anwenden können. IHNEN GEFÄLLT WAS SIE HÖREN? Dann hinterlassen Sie uns bitte eine 5-Sterne-Bewertung auf Apple Podcasts, eine Rezension und abonnieren den Podcast. Vielen Dank für Ihre Unterstützung! Hier bei Apple Podcasts bewerten und abonnieren: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737 Dieser Podcast wird produziert von Podcastliebe, Ihrer Full Service Podcast Agentur. Mehr dazu: https://podcastliebe.net

Heute sprechen wir über die Herausforderungen der Ferienhäuser von Zweitheimischen und teilen unsere Erkenntnisse. In dieser Folge sprechen wir über die Wertschöpfung von Zweitheimischen und schauen uns das spannende Thema der Preisstabilität an. Dabei werfen wir auch einen Blick auf die negative Presse vom Verhältnis von Zweitheimischen zu Einheimischen. Wir diskutieren, ob sich die Rolle der Zweitheimischen gerade in der Pandemie verändert hat und teilen Beispiele, die den guten Austausch zwischen Einheimischen und Zweitheimischen aufzeigen. Gerade das Thema der Nachfolgeregelung hat sich deutlich gewandelt. Wir stellen die genauen Details dieser neuen Entwicklung vor. Abschließend teilen wir Ideen, um das gute Verhältnis in den Orten zu fördern. RESSOURCEN Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com Kennenlerngespräch: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation DER TRAVEL & HOSPITALITY PODCAST Ich bin Bettina Bülte und gemeinsam mit Gerry Romanescu besprechen wir die Trends und Herausforderungen der Hotel- und Tourismusbranche. Gemacht für Hoteliers, Tourismus Destination Manager und Hotelbesitzer bringt Ihnen unser Podcast handfeste Erkenntnisse aus den internationalen und regionalen Märkten, die Sie auch auf Ihr Geschäft anwenden können. IHNEN GEFÄLLT WAS SIE HÖREN? Dann hinterlassen Sie uns bitte eine 5-Sterne-Bewertung auf Apple Podcasts, eine Rezension und abonnieren den Podcast. Vielen Dank für Ihre Unterstützung! Hier bei Apple Podcasts bewerten und abonnieren: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737 Dieser Podcast wird produziert von Podcastliebe, Ihrer Full Service Podcast Agentur. Mehr dazu: https://podcastliebe.net

The new trend "Digital Nomads" ist not that new. It is a growing segment and it grows super fast. In the past years, it used to be younger people staying at hostels and working in co-working spaces. This has changed. Today, if there is a good work environment in a hotel, you will see older people travel and work at the same time, living their digital nomad lifestyle while traveling with their partners. In this episode, we look at how to deal with this new trend primarily by answering these questions: - How can we standardize and bring the digital nomad lifestyle forward? - Is it possible for bigger suppliers to standardize products and offerings? - How should the industry react to the digital nomad lifestyle? - Are there any brands coming up that cater to the segment of a digital nomad lifestyle"? - What are the needs and wants of the digital nomad segment? - Can a hotel even offer all the requirements of the digital nomad segment? RESOURCES Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com Free initial conversation: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and current challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and DACH market that you can use for improving your business. LOVE WHAT YOU ARE HEARING? Please leave us a 5-star rating on Apple Podcasts, a review, and subscribe to the podcast. Thanks for your support! Rate and subscribe to Apple Podcasts here: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737 This podcast is produced by Podcastliebe, your full service podcast agency. More on this: https://podcastliebe.net

Maybe you are wondering: Is sustainability still a topic today in 2021 and do we still habe the same level of engagement from years ago? In this episode you will find the answers. We discuss how the tourism and hotel industry approaches sustainability and what is the shared common understanding of the implementation of sustainability in tourism. Bettina points out what a hotel can do tangibly in order to address sustainability. Listen to get our tips right away! RESOURCES Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com Free initial conversation: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and current challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and DACH market that you can use for improving your business. LOVE WHAT YOU ARE HEARING? Please leave us a 5-star rating on Apple Podcasts, a review, and subscribe to the podcast. Thanks for your support! Rate and subscribe to Apple Podcasts here: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737 This podcast is produced by Podcastliebe, your full service podcast agency. More on this: https://podcastliebe.net

Wir hinterfragen das Thema des Erfolgs in der Tourismusbranche und erkunden die Definition von "Erfolg" in der Reisebranche. Wir gehen der Frage nach, ob man auch in Zeiten der Pandemie Erfolg haben kann. Bettina teilt Erkenntnisse über Erfolgsfaktoren und Möglichkeiten, Erfolge zu erzielen in diesen unruhigen Zeiten der Pandemie. Viele Hoteliers wollen natürlich wissen, wie die Gäste mit kurzfristigen Planungsänderungen umgehen. Deswegen teilen wir dazu unsere Insights und innovativen Lösungen. Bettina teilt 4 Tipps darüber, was Hotels tun sollten, um im Markt der Freizeithotels partizipieren zu können. RESSOURCEN Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com Kennenlerngespräch: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation DER TRAVEL & HOSPITALITY PODCAST Ich bin Bettina Bülte und gemeinsam mit Gerry Romanescu besprechen wir die Trends und Herausforderungen der Hotel- und Tourismusbranche. Gemacht für Hoteliers, Tourismus Destination Manager und Hotelbesitzer bringt Ihnen unser Podcast handfeste Erkenntnisse aus den internationalen und regionalen Märkten, die Sie auch auf Ihr Geschäft anwenden können. IHNEN GEFÄLLT WAS SIE HÖREN? Dann hinterlassen Sie uns bitte eine 5-Sterne-Bewertung auf Apple Podcasts, eine Rezension und abonnieren den Podcast. Vielen Dank für Ihre Unterstützung! Hier bei Apple Podcasts bewerten und abonnieren: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737 Dieser Podcast wird produziert von Podcastliebe, Ihrer Full Service Podcast Agentur. Mehr dazu: https://podcastliebe.net

Wir diskutieren die neuesten Erkenntnisse vom International Hospitality Investment Forum (IHIF) in Berlin, die vor allem für die aktuelle Pandemie-Situation überaus relevant sind. In dieser Episode wollen wir der Frage nachgehen, wo jetzt für die Hotelbranche die Reise hingeht und ob es jetzt für das Hospitality Management wirklich so viele neue Möglichkeiten gibt. Bettina teilt 4 Trends aus der Tourismusbranche, die sich aktuell entwickelt haben und deren Erkenntnis für die Hoteliers, nicht nur solche von Stadthotels, von großer Bedeutung ist Außerdem klären wir, was nun auf der Ebene der Operating Models und Vertragsarten geschieht. RESSOURCEN Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com Kennenlerngespräch: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation DER TRAVEL & HOSPITALITY PODCAST Ich bin Bettina Bülte und gemeinsam mit Gerry Romanescu besprechen wir die Trends und Herausforderungen der Hotel- und Tourismusbranche. Gemacht für Hoteliers, Tourismus Destination Manager und Hotelbesitzer bringt Ihnen unser Podcast handfeste Erkenntnisse aus den internationalen und regionalen Märkten, die Sie auch auf Ihr Geschäft anwenden können. IHNEN GEFÄLLT WAS SIE HÖREN? Dann hinterlassen Sie uns bitte eine 5-Sterne-Bewertung auf Apple Podcasts, eine Rezension und abonnieren den Podcast. Vielen Dank für Ihre Unterstützung! Hier bei Apple Podcasts bewerten und abonnieren: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737 Dieser Podcast wird produziert von Podcastliebe, Ihrer Full Service Podcast Agentur. Mehr dazu: https://podcastliebe.net