Kenny Chapman founded The Blue Collar Success Group with the mission to help home services industry operators become real owners. The coaching, training, and development company gives home services business owners the tools to improve employee consistency, retention, communication, and management, as well as maximize leads.
Kenny likens the relationship between sales and marketing to marriage. It takes a certain degree of communication and teamwork in order for it to be successful.
“The sales team and the marketing team can have a really good marriage where everything is communicating really well and reporting is going back and forth or sales and marketing can end up... in divorce or a turmoil-based relationship.”
Kenny emphasizes that it’s important to ask what each team can bring to the table to solve issues in sales. With combined efforts, marketing and sales teams can create a productive system that will bring in leads.
Take the time to consider what your service or product is worth and what customers are willing to pay for that service or product.
“You’ve got to figure out cost to goods and labor estimates and all these things. And if you don’t do it effectively, which most don’t, then you go to market underpriced and underpriced selling kills everything.”
The Blue Collar Success Group provides a “12 Step Ultimate Client Experience” that focuses on the relationship between the company and the customer. In the customer/company relationship, you are the hero, you are providing an invaluable service.
Marketing and Sales
Marketing and sales transactions can be broken down into a system of three steps:
These steps demonstrate the attentiveness required for success. The process is not over after the sale is through. You still must ensure your product or services are adequate, and also cultivate a continued relationship with your client that may prompt their return and possible promotion of your business.
Kenny highlights a few steps to help you determine when and where your business is making sales.
In the home services industry, many of the services and products offered were at one point considered a commodity and wants. However, over time these wants have become necessities—giving your service an invaluable edge.
If you are confident in the value of the products and services you provide, your customers will be confident in you.
Business owners need to be thinking more, Kenny says. Step back and brainstorm, plan, assess current problems and successes, and predict future outcomes.
The problem is, in the home services industry, boards of directors don’t really exist. The Blue Collar Success Group’s Mastermind Groups enable business owners to reach a board of directors mentality without ever establishing an actual board.
“Our frontline is kicked in the teeth all day... we have challenges day after day, call after call… as owners, as leaders of these organizations, we have got to get some good information, we have got to listen to people who are going through the same thing.”
Listening to peers in the industry via podcasts can relieve stress for home services business owners. You can discover invaluable tips on business priorities, improving management and sales skills, maximizing leads, and advancing overall business growth.
Here are some key takeaways from the episode:
This episode dives into the secrets of unlocking success through customer-driven digital marketing strategies. We explore how to:
Set Goals and Identify High-Value Leads:
Align Marketing with Customer Journey & Leverage Location Data:
Remember: Customer insights are the key to cracking the code of digital marketing success! By understanding your audience, setting clear goals, and aligning your strategy with their journey, you can unlock new levels of engagement and growth.
Here are some key takeaways:
1. Set objectives and KPIs:
2. Focus on engagement:
3. Track conversions:
4. Use analytics tools:
5. Experiment and adapt:
Remember, measuring social media success is not a one-size-fits-all approach. It's about understanding your unique goals, selecting the right metrics, and continuously adapting your strategy based on data insights.
This episode of The Sharpest Tool discusses the importance of video in social media marketing, specifically for small businesses. The hosts, Josh and Bosco, discuss how video can engage with potential customers, promote a brand, and drive traffic to a business's website. They also provide tips on how to create high-quality video content on a budget.
The hosts discuss a study that found that videos are shared 12 times more often than text and images on social media.
They also talk about a study that found that 85% of consumers are more likely to make a purchase after watching a video about a product or service.
The hosts provide examples of businesses that have successfully used video marketing to grow their businesses.
Key Points:
Tips for Businesses:
Overall, the hosts of The Sharpest Tool make a strong case for the importance of video in social media marketing. They provide valuable insights and tips that can help businesses of all sizes get started with video marketing and achieve their business goals.
In this episode, Josh & Bosco discuss how social media can be used for lead generation. The speaker highlights that people often have small problems that they don't address immediately, but eventually these problems become bigger and more urgent. This is when people are more likely to take action and seek solutions. Social media can be a powerful tool for bringing these problems to the forefront of people's minds and encouraging them to take action.
Key Takeaways
The podcast, hosted by Josh Smith and his co-host Nicholas Bosco, discusses the importance of social media marketing for home services businesses. They emphasize the need for consistency in social media content to build awareness and engage with customers effectively.
The hosts also discuss the value of visual content and providing helpful insights to your audience. While influencer marketing is valuable, it should not be the primary focus, and the hosts suggest that businesses focus on connecting with their target audience authentically.
The episode ends with a discussion on how social media integrates with other marketing channels and plays a crucial role in the customer journey. The upcoming episodes will cover topics like lead generation, video marketing, and measuring social media marketing success.
Visit our website to learn more about our home services marketing: http://www.Scorpion.co
Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to:
Visit our website to learn more about our home services marketing: http://www.Scorpion.co
Learn about Bonjoro here: https://www.bonjoro.com/
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Learn how to gain trust and improve customer loyalty with email marketing.
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Visit our website to learn more about our home services marketing: http://www.Scorpion.co
Learn about Ruby here: https://www.ruby.com/
#TheSharpestTool #Marketing #EmailMarketing #ContentMarketing
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