Kim Anderson on how to market yourself without losing credibility

Is promoting yourself something that comes naturally? Kim Anderson is the Head of Marketing for the FIFA Women's World Cup Australia - New Zealand. With a 20-year career spanning New York, London, Sydney, and Auckland, she's spearheaded marketing for some of the world’s most innovative brands across the creative, social impact, and sport sectors. In this discussion with host Helen McCabe, Kim explores what it means and how to be better at self-promotion without undermining your credibility, remaining mission-driven when everyone doubts you, and the importance of knowing your own story.

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When should you tell your boss you might resign? Anthea Loucas Bosha is the CEO of Food and Wine Victoria, the organiser behind the renowned Melbourne Food and Wine Festival. In this episode with Helen McCabe, Anthea shares insights from her diverse career, including her roles as Editor-In-Chief of Gourmet Traveller magazine and Head of Content and PR at cosmetic retailer, Mecca. Hear how Anthea has navigated multiple career pivots, the advice she has for anyone to achieve good taste, and unravel the cliche of 'leaving for personal reasons'.

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When is the right time to say goodbye to the startup you've dedicated your life to? Kate O'Keeffe is an experienced executive, entrepreneur, and board member focused on technology, co-innovation, and ecosystem disruption... and is especially excited when she can do all of those things at once. In this discussion with Helen McCabe, Kate discusses what leadership is like in the fast-paced, pressure-cooker world of startups, her tips for delivering a successful pitch, and how and when she moves from startup to the next.

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Equality Australia CEO Anna Brown's fingerprints are on nearly every major reform for LGBTIQ+ people in recent years. She played a critical role in the campaign for marriage equality and has been instrumental in the battle to remove discriminatory laws across the country, and right historical wrongs by establishing schemes to erase historical homosexual offences. In this discussion with Helen McCabe, Anna discusses the importance of playing the long game when it comes to change, the strategies used in the successful 'Yes' campaign in the 2017 marriage equality debate, and her secret to connecting with anyone across the political spectrum.

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Do you have a responsibility to lead if you're afforded privileges others aren't? Jennifer Robinson is a human rights lawyer, author, and a proud product of public education. Jennifer is best known for her work providing legal counsel to Julian Assange and Wikileaks, providing legal assistance to activists from West Papua, and representing Amber Heard in relation to Johnny Depp's 2020 defamation case in the UK. In this discussion with Helen McCabe, Jennifer discusses the importance of trust and integrity in leadership, how her humble beginnings made her a great communicator, and the rise of online trolls.

This episode references sexual assault and violence against women. For further information and confidential support, contact 1800 RESPECT. 

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Does the word 'networking' make you cringe? Simone Fox is the founder of 1448.agency, specialising in large-scale change management and business transformational projects in both the public and private sectors. In this discussion with host Helen McCabe, Simone discusses being a self-taught extrovert, the essential ingredients for effective change management, and the secret to being a master networker.

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Have you ever asked yourself 'Is she tough enough'? Assistant Commissioner Lauren Callaway hasn't had a conventional career - from aspiring ceramist to journalist, and now a seasoned 30 plus year veteran of the Victorian Police. In this discussion with host Helen McCabe, Lauren talks about having to adapt her approach to leadership in a male-dominated organisation, being judged on what you aren't versus what you are, and the paradox of being both 'likable' and 'tough' in the pressure cooker of the police force.

This episode references domestic violence and suicide. For further information and support, click here for a list of resources.

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What does the future of our workplaces look like? Yasmin Poole is an award-winning speaker, writer, and youth advocate, who is passionate about ensuring that young people have a place in Australia's political conversations. In this conversation, Yasmin and Helen McCabe discuss the biggest generational differences they've observed, how leaders should create space for respectful conversations and actively seek diverse perspectives, and the pros and cons of social media.

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Do you feel overwhelmed by financial jargon? For over 13 years, Lacey Filipich has empowered countless adults to gain financial independence and take control of their lives through her business, Money School. In this episode hosted by Helen McCabe, hear how financial literacy is the key to unlocking career opportunities, securing your future, and achieving personal freedom. Learn simple strategies to understand your company's finances, and ditch the unnecessary buzzwords and jargon preventing you from making confident financial decisions. 

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Does 'servant leadership' work? How should you best put your team first while also maintaining authority? Niti Nadarajah is a lawyer, executive coach, and FW Mentor of the Year. In this discussion with host Helen McCabe, Niti addresses some of the common leadership issues she sees as an executive coach, her transition from law to coaching, and the importance of having a flexible leadership style.

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