Leonard Brody (Co-founder, Caravan): Is a Celebrity Partnership Right for Your Brand?

In a world that is increasingly becoming defined by technological advancements and endless content scrolling, what role does a symphony orchestra play in the big picture of it all? It's a question that Mark Williams has had to confront in his role as CEO of the Toronto Symphony Orchestra (TSO).

The challenge ahead is an interesting one—how do you honour the rich legacy of a century-old cultural institution without being beholden to that same history, to innovate, push boundaries, and charge into the future? 

For Williams—the first Black CEO of a major North American orchestra—it's about community. An orchestra is hardly a relic of the past but rather a dynamic force that has the power to open doors and minds by bringing people together, whether on the stage or in the audience.

As the TSO embarks on its 101st year and its next century ahead, Williams envisions an orchestra that listens more than it speaks, touching lives in ways that go beyond the concert hall.

On this episode, Lance chats with Mark about the power of music, diversity in the symphony orchestra, and what the orchestra of the future looks like. 

Leonard Brody is an award-winning entrepreneur, venture capitalist, and bestselling author. As co-founder of Caravan, a venture with Creative Artists Agency (CAA), the two-time Emmy-nominated media visionary shares insights with Lance about the intricacies of building ventures for global icons like Carrie Underwood and Tom Hanks, and what brands should consider before entering into a partnership with celebrity talent.

Here's what you can expect from this episode:

Are we in the golden age of celebrity entrepreneurship? Or are we approaching celebrity brand burnout?

How has the landscape of celebrity entrepreneurship evolved over the years?

How does research create the foundation of a successful celebrity partnership?

What is the difference between an endorsement, licensing, and partnership?

What is the profile of the ideal celebrity entrepreneur?

What are some of the safeguards that business owners can build in crisis PR moments where a celebrity has lost the public’s goodwill and trust?

Make sure to subscribe to the Mission Critical podcast for more of today's greatest entrepreneurs and leaders.

You may know SKIMS for its celebrity co-founder, Kim Kardashian, but are you aware of its other co-founder? On this episode of Mission Critical, SKIMS CEO and co-founder Jens Grede joins Lance to talk about his fascinating entrepreneurial journey, his experience working with Kim, and the evolution of the celebrity-driven brand.

Here's what you can expect from this episode:

What makes a great brand?

How Nike's Jordan brand influenced his and Kim's perspective on building SKIMS.

How to harness culture to build your business.

The impact of social media on the culture of fame and commerce.

The evolution of the celebrity-driven brand.

The biggest factor that has contributed to the success of SKIMS.

Make sure to subscribe to the Mission Critical podcast for more of today's greatest entrepreneurs and leaders.

In GLORY Features, we're expanding our podcast to bring you more guests and their expert advice on what small business owners, entrepreneurs, and leaders should know, today. In this episode, host Lance Chung sits down with Leigh Tynan, Director of Online Security at TELUS. Tynan brings her wealth of experience to the table, offering a comprehensive overview of the current state of cybersecurity, discussing the latest trends, emerging challenges, and the proactive measures individuals can take to fortify their digital defenses.

In a world where information is both currency and vulnerability, understanding the truths behind cybersecurity becomes paramount. Here's what you can expect to learn from this episode:

• The state of cybersecurity today.
• The key misconceptions around online security.
• What entrepreneurs and small business owners can do to protect themselves against cybersecurity threats.
• The specific tools and software available for individuals to enhance their cybersecurity.

Over the years, society has had to reckon with much-needed change in order to build a more equitable future. Like many other cultural institutions, the fashion industry has not been quick to change. Thankfully, there are those within the ecosystem who have pushed for progress by empowering others and embracing innovation.

At the forefront of this change stands supermodel Coco Rocha, a name synonymous with the industry's transformation. One of the first in her generation to recognize the power of social media as a platform for agency and independence, she instilled a turning point for the fashion industry and its ability to advocate for itself. Beyond the catwalk, she's pioneering the next generation of models through her groundbreaking Coco Rocha Model Camp. 

In this episode, Lance and Coco discuss her entrepreneurial path, advocacy efforts, and what the future holds for fashion.

This episode was sponsored by TELUS SmartWear Security. Learn more here: www.telus.com/en/smartwear-security

George Soleas is the President and CEO of the Liquor Control Board of Ontario (LCBO), one of the world’s most influential forces in the world of spirits.

In this special live recording of Mission Critical Live: The Bold Conversations (presented by Veuve Clicquot), George chats with Lance and shares his extraordinary journey from a refugee in Cyprus to the C-suite.

Starting as a chef in Ontario, he leveraged his passion for customer service into a diverse career, including steel manufacturing and winemaking, accumulating a diverse set of skills that would prepare him for an incredible career ahead. Driven by a commitment to continuous learning, he earned degrees in chemistry, metallurgy, and a Master's in Logistics.

In this live episode, Lance and George discuss his entrepreneurial journey, the immense power of allyship, the LCBO's commitment to inclusivity, and the enduring value of lifelong learning.

Amidst the ever-evolving landscape of the fashion industry, where institutionalized norms have often stifled progress and diversity, a crescendo of voices is challenging the status quo. At the helm of this movement stands Lauren Chan, a powerful advocate for inclusivity and genuine representation. Her journey has been multifaceted—from her tenure as a magazine editor, where she championed diverse, size-inclusive coverage; to her role as a plus-size model; to co-founding her trailblazing brand, Henning. But it’s her unwavering commitment to reshaping the larger narrative around inclusivity and representation that truly defines her impact.

The fashion and media industries have slowly started to recognize the need for change, for more inclusive and diverse representation. Chan, a Brantford, Ontario native living in New York City, embodies this paradigm shift. As the first openly queer plus-size Sports Illustrated Swimsuit rookie, she personifies the evolving standards of beauty and courageously challenges conventional norms.

On this episode, Lance and Lauren chat about her dynamic career journey, embracing the model mindset, and fashion's need for disruption.

Barbora Samieian is the co-founder of SUNDAYS, a Vancouver-based e-commerce brand that's revolutionizing the furniture industry. The first of our Bold Conversations series (presented by Veuve Clicquot) to be recorded on the road, we headed to Vancouver and gathered a group of the city's leaders at the Carlino (located inside the Shangri-La Hotel) for this week's episode.

Barbora is no stranger to the world of entrepreneurship. She's the visionary behind not one, but two successful ventures beyond SUNDAYS: FIELD & SOCIAL and RIDE CYCLE CLUB, both of which have flourished into multi-location businesses. But her journey didn't start there. Before embarking on her entrepreneurial path, Barbora worked at the United Nations Headquarters in New York and devoted her time to the non-profit sector in Vancouver, all after completing her graduate degree in International Development from the University of Cambridge.

Born in Slovakia and moving to Vancouver at the age of twelve, Barbora's passion for community involvement and her commitment to championing women in business has been an integral part of her life's story.

In this episode, Barbora joins Lance to talk about the intricacies of her entrepreneurial journey, her mission to create sanctuaries through SUNDAYS, her time working at the United Nations, and why Vancouver has become a hotbed for entrepreneurial talent. You'll gain insights into the mind of a passionate entrepreneur and discover how her diverse experiences have shaped her into the inspiring leader she is today.

In a world of fast fashion and fleeting trends, San Francisco-based Everlane has emerged as a beacon of ethical elegance, redefining the industry with its commitment to transparency, sustainability, and style. At the heart of this groundbreaking brand is its visionary founder, Michael Preysman, whose mission to revolutionize the way we consume and think about fashion has captured the hearts of consumers around the globe.

What sets Everlane apart is its radical commitment to transparency. Unlike traditional fashion brands that conceal supply chains, Everlane proudly showcases the entire journey of its products, from sourcing of raw materials to the factories where the garments are made. Through their website, customers can explore the stories behind each product, learn about a factory’s fair labour practices, and even see the true cost of production alongside the retail price.

In this episode, Lance and Michael sit down to talk about how his journey building Everlane into a major fashion influence, what's wrong with the world of "sustainability", and the power of optimism in business.

Jenn Harper is the CEO and founder of Cheekbone Beauty, an Indigenous-owned and founded cosmetics company that creates sustainable beauty products with the added goal of making a difference in the lives of Indigenous youth. 

In front of a live audience, Lance and Jenn sat down to discuss her entrepreneurial journey, the core tenets of Indigenous business, and how she got Cheekbone Beauty onto Sephora shelves.

Held in a live format at Kissa Toronto located in the heart of the city's Entertainment District, our interview with Jenn is the latest in our Mission Critical: The Bold Conversations series in partnership with Veuve Clicquot, celebrating women entrepreneurs and leaders.

Visit the Veuve Clicquot Open Database, the first free, global open database which lists and gives visibility to women entrepreneurs globally: https://www.boldopendatabase.com/en

For a full recap of the evening, plus photos from the evening, visit: https://www.gloryprofessional.com/mission-critical-jenn-harper-cheekbone-beauty/

Editor's Note: Due to technical issues, the audio in this episode was impacted and not consistent with our usual quality. We apologize for the inconvenience.