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    Leveraging Your Chamber's Value with JP Moery

    en-usMay 04, 2020
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    About this Episode

    W.A.C.E. President and CEO Dave Kilby chats with JP Moery of the Moery Company - an agency that helps associations sell memberships and launch sponsorship sales campaigns. JP talks about the importance of chambers now and how to leverage a chamber's value during this COVID-19 pandemic.

    Dave and JP talk about:

    • The concept of building muscle (2:20)
    • Selling memberships and renewals during a pandemic (4:25)
    • Rethinking sponsorships in a pandemic (7:30)
    • Selling solutions instead of selling products (10:40)
    • Advocacy as the differentiator (12:40)
    • Lessons learned from U.S. Chamber CEO Tom Donohue (15:30)

    Follow Dave Kilby on Twitter: @DaveKilbyWACE

    Follow JP Moery on Twitter: @JPMoery

    Get more information on the JP Moery Company at www.moerycompany.com

     

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