W.A.C.E. President and CEO Dave Kilby chats with JP Moery of the Moery Company - an agency that helps associations sell memberships and launch sponsorship sales campaigns. JP talks about the importance of chambers now and how to leverage a chamber's value during this COVID-19 pandemic.
Dave and JP talk about:
- The concept of building muscle (2:20)
- Selling memberships and renewals during a pandemic (4:25)
- Rethinking sponsorships in a pandemic (7:30)
- Selling solutions instead of selling products (10:40)
- Advocacy as the differentiator (12:40)
- Lessons learned from U.S. Chamber CEO Tom Donohue (15:30)
Follow Dave Kilby on Twitter: @DaveKilbyWACE
Follow JP Moery on Twitter: @JPMoery
Get more information on the JP Moery Company at www.moerycompany.com