LJNRadio: Technically Speaking - Personal Branding + Social Media = Networking Whiz

The strategies for marketing continue to evolve thanks to technology and culture. The prevalence of social media in today's society has upped the ante for businesses, but many are still trying to figure out the best tact when utilizing this forum. Cheri Simonet, digital marketing manager and principal owner of d. Mark Consulting, tells Tim Muma about the deadly sins of social media marketing. She breaks down the flaws of some strategies and suggest alternative tactics when going this route. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Sharing all sorts of information on social media has become the norm, and it's important for companies to create strategies to ensure their content is also being passed along. Kelsey Johnson, marketing coordinator for Fractl, talks to Tim Muma about the variety of factors to consider when marketing via social media. Kelsey explains how and why people choose to share content, and how organizations can use this information to be more effective in this medium. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

It's no secret that with all the information and technological advances in our society, that individuals and businesses alike are constantly in danger of having their private data stolen. Acxiom founder Charles Morgan, current CEO of PrivacyStar and author of "Matters of Life and Data," brings his unmatched experiences in the world of tech to discuss the concerns of data, security and safety in the information age. Charles explains to Tim Muma how many businesses, even the smartest and most successful in the world, continue to overlook their own flaws in data protection. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Though the construction industry lives in the physical world, paper plans and blueprints were a costly aspect to its old school ways. Ryan Sutton-Gee, COO and co-founder of PlanGrid, talks about the creation and development of PlanGrid as a benefit to the construction field. He explains to Tim Muma how PlanGrid took advantage of new technology to save companies time, money and frustration while helping a traditional discipline adapt to the digital age. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Whether you're looking for a job, trying to prove your expertise or searching for the best candidates to join your company, social media outlets have become invaluable. Anyone can use these mediums, but to leverage them effectively it's important you understand the best strategies to follow. Stefanie Lomax, director of human resources at Rolyn, gives Tim Muma the key components to keep in mind when utilizing social media. Stefanie offers up a variety of examples to illustrate the positive impact of social media, as well as the dangers involved in using technology. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Various uses of technology can be invaluable when it comes to educational success and improved learning. At the same time, people need to be cautious in seeing all forms of technology as an easy fix to how people are taught. Jim Rovira, associate professor of English at Tiffin University, explains to Tim Muma how important it is to ensure students are matched with the appropriate use of technology. Whether it's taking online classes or utilizing in-class technology for lessons and assessment, it's imperative educators understand that each student has different needs and will succeed or fail based on the fit of the technology they use. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

On the surface, putting cameras on police officers stands to help all parties in terms of accountability and safety; however, it's more complicated than it sounds. Jay Stanley, senior policy analyst for the American Civil Liberties Union (ACLU), discusses the numerous concerns that exist with running cameras, storing video, and constant monitoring of people while they work. Tim Muma asks him about the rights of the officers, criminals, victims and bystanders on the street, in their homes and everywhere in between. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The speed and convenience of technology has created a growing on-demand community, where you can get things when it you want them. Instacart looks to make that available when it comes to grocery shopping, and still allow you to buy from your favorite local stores. Matthew Caldwell, head of talent at Instacart, talks to Tim Muma about the goals of Instacart in the on-demand world. Matthew also describes how the company's culture and organizational setup gives customers true, real-time access. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

It's no secret the immense value technological advances have brought to a variety of industries. Twist Bioscience is at the forefront of creating synthetic DNA more quickly, making it readily available to companies across countless fields - including food and medicine. Dr. Emily Leproust, founder and CEO of Twist Bioscience, gives Tim Muma all the details on how her company fills voids and makes organizations more viable to give its consumers what they want and need. Emily also gives the listeners a fascinating behind-the-scenes look at the science behind it all. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The interactions between humans and technology will continue to increase, particularly as companies try to target the wants and needs of each individual. Dr. Catherine Havasi, CEO of Luminoso, describes how her organization is working to give computers the ability to not only understand words, but break down concepts and emotions coming from human language. She explains to Tim Muma the value of this technology and the way their design can benefit all involved. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.